How to Apply Cost & Rate Ads Benchmarks via Ads Composer
Updated
To Apply Benchmarking via Ads Composer
Click the New Tab icon
. Under the Sprinklr Marketing - Advertising tab, click Ads Composer within Execute.
On the Create an Ad Campaign window, select Add an account.
In the Campaign Details section, provide the necessary details and check the box alongside Enable Campaign Benchmarking.
From the additional four fields, select the Cost Benchmark Metric and/or the Rate Benchmark Metric and their corresponding benchmark metric values. The Cost Metric Value will be accepted as per the Ad Account currency and the Rate Metric Value will be accepted as a percentage value
Note: The benchmark initially set at the Campaign level will automatically get applied across all underlying Ad Sets and Ads. Any further changes made to the benchmark value for the Campaign will reflect only across those Ad Sets and Ads that use the same benchmark metric |
Custom Metrics as Benchmarks Ensure that the custom metric name contains 'Cost per' or 'Rate' as a unique keyword to use as a Cost and Rate Benchmark, respectively. For example, if you want to use ROAS metrics like Facebook Purchase Value / Spent, you can create the corresponding custom metric and add the keyword 'Rate' to its nomenclature. |
5. Click Next to proceed with the campaign creation.
6. In the Advanced Configuration section, click on the Ad Set or Ad Variant to view the applied Cost and Rate Benchmarks.
7. Navigate to the Review section.
8. Click Publish at the bottom right corner to publish this campaign with the tagged benchmark.