How to Apply Cost & Rate Ads Benchmarks via Paid Rules
Updated
To Apply Benchmarking via Rule Engine
You can configure a Paid Rule or Paid Pre Publishing Rule as per your use case to apply the Cost and Rate Benchmarks.
Click the New Tab icon
. Under the Sprinklr Marketing - Advertising tab, click Manage Rules within Optimize.
Click Create New Rule in the top right corner of the Rule Engine window.
Follow the steps outlined in Paid Rule Engine or Paid Pre Publishing Rule Engine to create a rule.
On the Rule Builder window, click the
icon and select Add Condition, and set the respective condition fulfilling which, the rule will automatically tag a benchmark.
On the Rule Builder window, click the
icon and select Add Action.
Under Actions To 'Control properties of Paid Initiatives', select from the following in the Action drop-down menu and set the values accordingly:
Paid Initiative Cost Benchmark
Paid Initiative Cost Benchmark Value
Paid Initiative Rate Benchmark
Paid Initiative Rate Benchmark Value
7. Click Save in the bottom-right corner.
Tip Automated Tagging of Benchmarks within the Rule Engine is extremely helpful if you know that all the campaigns running through a particular Ad Account or having a particular objective are going to be tagged with a specific Benchmark. This will eliminate the efforts of manual tagging. |