Set up X Conversion Pixels
Updated
Conversion Pixel is a small piece of code that places a blank 1 x 1-pixel image on your website. When audiences visit your website page with an installed conversion pixel, the pixel will record their visit and actions, for example, if they click any of your ads, view your ads, etc. Conversion Pixels are used to track whether or not a person has landed or converted on a specific web page. In other words, by including conversion pixels, it is possible to understand what actions your audiences are taking on the website.
Use Cases of Conversion Pixel
Track conversions, which can help analyze the effectiveness of your conversion funnel.
Conversion data can help you calculate the total return on ad investments.
Define custom audiences for ad optimization and dynamic ad campaigns.
Identify and target audiences who are more likely to convert through your ads.
To Set up a X Conversion Pixel
X’s conversion tracking lets you attribute conversions beyond the last link clicks, to include actions driven by all types of ad engagements, for example, Link Clicks, Retweets, or Likes and Impressions.
Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Ads Composer within Execute.
On the Ads Composer window, select your X ad account.
On the Campaign Details window, select Website Traffic as your campaign objective.
Follow the prompted step till the Advanced Configuration section. To learn more, see Compose X Ads.
In the Advanced Configuration section, navigate to the Ad Set level where you want to apply a conversion pixel and select the desired website tracking pixel from the Conversion Pixel drop-down menu.
Follow the prompted steps to publish the campaign.
To Track Conversion Data in Ads Manager
Once you have published your ad campaign, you will be redirected to the Ads Manager window.
On the Ads Manager window, click View & Edit alongside the campaign.
In the Edit pane to the right, click Analytics from the right rail.
From the Analytics window, select a conversion pixel metric for which you want to view insights from the drop-down menu. You can now view how your campaign is performing. In this section, you can track your conversion data corresponding to your ad.
To Track Conversion Data in Ads Reporting
On the Ads Manager window, hover over the Options icon alongside the desired campaign and select View Insights.
From the Select Dashboard to View Insights pop-up window, select the desired dashboard to view insights and click Open. Here you can further track your conversion data.