This article will cover the application of web analytics on an existing post.

More and more brands are launching ad posts focusing on obtaining impressions and engagement and then turning these Ads into conversion ones. With the previous engagements, the costs tend to be lower when the ads are later reused for conversion campaigns. Hence, the ability to change the Web Analytics profile of an ad to be reused without losing its engagements becomes significant.

In Sprinklr, you can select an existing Facebook, Instagram, or Pinterest ad post to reuse in a campaign and apply a Web Analytics profile to the post. This will allow you to save time and avoid mistakes by reusing a post (without losing its previous engagements) and changing the web analytics profile without having to change the URL manually.

To Apply Web Analytics on an existing Post from Ads Composer

1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Ads Composer within Execute.

2. Follow the steps outlined in Compose Facebook Ads and proceed to the Creatives section.

3. On the Select from existing Creatives window, select an ad post you want to reuse and click Save in the bottom-right corner.
   

4. On the Selected Creatives window, under the Preview, open the Creative Details section and select a Web Analytics profile from the drop-down menu. The web analytics will be mapped to the URL parameters field.
   

5. Proceed to Publish your Ad campaign.