This article will cover the application of web analytics on an existing post.

More and more brands are launching ad posts focusing on obtaining impressions and engagement and then turning these Ads into conversion ones. With the previous engagements, the costs tend to be lower when the ads are later reused for conversion campaigns. Hence, the ability to change the Web Analytics profile of an ad to be reused without losing its engagements becomes significant.

In Sprinklr, you can select an existing Facebook, Instagram, or Pinterest ad post to reuse in a campaign and apply a Web Analytics profile to the post. This will allow you to save time and avoid mistakes by reusing a post (without losing its previous engagements) and changing the web analytics profile without having to change the URL manually.

To Apply Web Analytics on an existing Post using Auto Boost Rules

You can automate the application of Web Analytics for existing Facebook posts using the below Auto Boost rule actions. For more information, see Auto Boost Posts using Rules.

• Web Analytics Profile Id (will be applied as URL tags for Facebook Posts)