This article will cover the application of web analytics on an existing post.

More and more brands are launching ad posts focusing on obtaining impressions and engagement and then turning these Ads into conversion ones. With the previous engagements, the costs tend to be lower when the ads are later reused for conversion campaigns. Hence, the ability to change the Web Analytics profile of an ad to be reused without losing its engagements becomes significant.

In Sprinklr, you can select an existing Facebook, Instagram, or Pinterest ad post to reuse in a campaign and apply a Web Analytics profile to the post. This will allow you to save time and avoid mistakes by reusing a post (without losing its previous engagements) and changing the web analytics profile without having to change the URL manually.

To Apply Web Analytics on an existing Post from Engagement Dashboard

1. Click the New Tab icon. Under the Sprinklr Social tab, click Engagement Dashboards within Engage.

2. Follow the steps outlined in Boost Posts from Engagement Dashboard to boost a Facebook post.

3. On the Boost Post window, scroll down to the Budget and Duration section and select a Web Analytics profile from the drop-down menu.
   

4. Proceed to Boost the Facebook post.