This article will cover the application of web analytics from ads composer. Using Sprinklr Paid Web Analytics, you can append tracking strings to Web URLs contained within marketing campaigns in order to track user behavior after a user has clicked on the URL from a social media platform.

To Apply Web Analytics in Ads Composer

1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Ads Composer within Execute.

2. On the Ads Composer window, fill in the details. For more information, see About the Ads Composer.

3. On the Creatives window, click Create new creative. You can also select Use as Template for an existing creative by clicking the Options icon in the bottom right corner of the creative.

   Note You cannot apply a Web Analytics profile to an existing creative as you would be using the same post that was published earlier, and applying a web analytics profile will change the Story / Post ID.

4. On the Add Creatives to your Campaign window, select the web analytics profile for the supported post types from the Web Analytics drop-down menu within Creative Details. For more information on the supported web analytics post types and their area of application, see Channel, Post Type, and Area Web Analytics Breakdown.