This article will cover the application of web analytics from Ads Manager. Using Sprinklr Paid Web Analytics, you can append tracking strings to Web URLs contained within marketing campaigns in order to track user behavior after a user has clicked on the URL from a social media platform

To Apply Web Analytics in Ads Manager

1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Ads Manager within Analyze.

2. On the Ads Manager window, click the View and Edit icon alongside the desired ad campaign.

3. In the Edit pane to the right, navigate to the Ads level from the leftmost pane and click on the desired ad to which you want to apply web analytics.

4. From the middle pane, scroll down to the Creative section and click Edit alongside Post Details.

5. Scroll down to the Web Analytics field and select the desired Web Analytics Profile from the drop-down menu. To learn more about creating a web analytics profile, see Create a Web Analytics Profile.
   

6. The selected Web Analytics Profile will be appended to the Website URL within your creative. Click the Preview URL to see how your Website URL will look upon publishing.
   

7. From the bottom-right corner of the Edit window, click Review Changes to review your changes.

8. On the Review Changes window, click Apply Changes in the bottom right corner.