How to Apply Ads Web Analytics in the Creative Library
Updated
This article will cover the application of web analytics in the Creative Library. Using Sprinklr Paid Web Analytics, you can append tracking strings to Web URLs contained within marketing campaigns in order to track user behavior after a user has clicked on the URL from a social media platform.
To Apply Web Analytics in Creative Library
Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Creative Library within Plan.
You will be redirected to the Digital Asset Manager (DAM) with Ad Creatives selected.
In the top right corner of DAM, click the drop-down alongside Add Asset and select Ad Creative.
On the Create New Asset window, provide your Creative details. For more information, see Add an Ad Creative in the Creative Library.
Scroll down to the Web Analytics field and select a Web Analytics profile from the drop-down menu to apply to your Ad Creative for tracking purposes.
Note Creatives using Web Analytics can only be saved as Draft since the majority of Paid Web Analytics Profiles have different parameters in them (Paid Initiative ID, Ad Set ID, Ad ID, etc.) that are not present in Sprinklr while creating ad creatives through the Creative Library. |
