This article will cover the application of web analytics from Ads Manager using Quick or Advanced Cloning. Using Sprinklr Paid Web Analytics, you can append tracking strings to Web URLs contained within marketing campaigns in order to track user behavior after a user has clicked on the URL from a social media platform.

To Apply Web Analytics in Ads Manager using Advanced or Quick Clone

1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Ads Manager within Analyze.

2. On the Ads Manager window, click the View and Edit icon alongside the desired ad campaign.

3. In the Edit pane to the right, navigate to the Ads level from the leftmost pane and click on the desired Ad you want to clone or quick clone.

4. If you do not edit the ad creative after performing a Quick Clone, Web Analytics will not be applied. This is because you will be using the same post that was published earlier, and applying a Web Analytics profile will change the Story / Post ID.

5. You can enable a Dynamic Property to directly apply Web Analytics on Cloning an existing Post. To learn more about getting this capability enabled in your environment, please work with your Success Manager.

6. If the user edits the ad creative:

• If the Web Analytics is configured within Sprinklr, the Web URL values will be updated dynamically.

• You can also remove an already applied Web Analytics from running.

• In order to apply new Web Analytics to your ad entity, make sure to remove the previous Web URL string to avoid duplication.

• Applying Web Analytics with URL Shorteners:

• If the URL Shortener is not configured within Sprinklr, Web Analytics will apply.

• If a URL has a URL Shortener applied to it, and the creative has been edited, the destination URL will not change with the updated dynamic parameters.