Audience Manager & DMP Roles & Permissions

Updated 

6 hours ago

This article delves into the comprehensive range of permissions offered within Audience Manager and DMP, elaborating the specific privileges granted to users who access these modules. Let's understand the diverse levels of access and capabilities available, effectively to manage audience data and enhance campaign strategies.

Permission Details

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Permission Details for Audience Manager

Note: You must have the Audience Profile: View Permission in order to access the Audience Manager.

Permission

Description

View

Allows users to view and access audiences for a campaign.

Edit

Allows users to edit the audience for a campaign.

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Permission Details for Data Management Platform

Permission

Description

All

Grants users all the permissions to access Smart Audience Engine.

View

Grants users permission to view data within Smart Audience Engine.

Edit

Grants users permission to edit data within Data Collection.

Export

Grants users permission to export user profiles within Segment Manager.

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