Sprinklr Surveys provide a range of question types to help you collect meaningful feedback across areas like customer satisfaction, product preferences, and specific experiences, enabling richer, more targeted insights.

​Question Types Supported

• Multiple Choice Question: Allows respondents to select one or more options from a list of provided choices.

• Text Field: Enables respondents to provide open-ended text responses.

• NPS Rating: Measures customer loyalty using a scale from 0 to 10, helping to calculate the Net Promoter Score (NPS).

• CSAT Rating: Assesses customer satisfaction using a scale.​

• Slider: Respondents select a value by moving a slider pin along a predefined scale.

• Rating Scale: Collects ratings using different types of scales, such as numbered buttons, emojis, or icons.

• Rank Order: Respondents reorder items by dragging and dropping them to indicate their preferences.

• Matrix: Collects feedback on multiple items or parameters within a single question, displayed in a grid format.

• Text/Media: Displays information (e.g., text, images, or videos) with a title and description; not intended for collecting responses.

• File Upload: Allows respondents to upload files as part of their survey responses.​

• ​Heat Map: A Heatmap Question allows respondents to click on specific areas of an image to express their opinions or reactions. ​

Business Problems Solved

• Rank Order: To prioritize features based on customer preferences, a survey using the Rank Order question type can be deployed, asking respondents to rank potential updates or features. This method helps identify what users value most, enabling product teams to make data-driven decisions rather than relying on assumptions. As a result, resources are focused on high-impact features, leading to a more customer-centric product and increased user satisfaction.

• NPS: To measure customer sentiment, the NPS Rating question is used to assess how likely customers are to recommend a product or service. Responses help identify trends in loyalty, such as a rise in Passives, signaling a need for stronger engagement. This insight allows businesses to refine strategies and boost brand advocacy.

• CSAT: To track guest satisfaction over time, the CSAT Rating question is used in post-stay surveys, asking guests to rate their experience on a scale of 3 to 7. By monitoring responses, the team identifies trends and areas needing improvement, such as cleanliness or check-in speed. This enables targeted enhancements, leading to higher satisfaction and better reviews.

• Text Field: To gather qualitative feedback on a new feature, the Text Field question type is used to collect open-ended responses from customers. This helps uncover pain points and suggestions that structured questions may miss. The insights guide product improvements, leading to a better user experience and stronger customer loyalty.

Surveys that offer a variety of question types, such as Multiple Choice, NPS, Rank Order, and Matrix that enable tailored feedback collection, combining both quantitative and qualitative insights to align with business objectives, track key performance metrics, and support data-driven decision-making across product, customer experience, and marketing strategies.

Prerequisites

You must have survey creation rights to leverage this feature. Currently only one question can be added at a time to a survey page.

You can refer to the deatiled articles on how to add various question types.

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​FAQs

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