Boost Organic X Posts

Updated 

Boost your organic posts and amplify their performance to ensure maximum engagement.

Sprinklr allows you to boost the organic content you post using your Ad account. Boosting a post lets you amplify the top-performing organic posts using a simple, intuitive workflow and reach out to the targeted audiences ensuring maximum engagement. Once you have boosted an organic post, it is considered a sponsored post.

Enablement note:

You can restrict access to the Boost Post action using the Boost role permission within the Engagement roles. Note that if you already have the Reply permission within Engagement roles, you will be assigned the new permission by default.

Persona and use cases

Perosna

Term
Description

Ads Media Practitioner, and Ads Media Planner

Audience Targeting

You can define a new audience based on location, interests, and more. You can also create a custom audience based on contacts you already have or a lookalike audience based on people who have already shown interest in your Page.

Select Placements

Placements represent where your ad will appear. Boost posts can be shown on the Desktop News Feed, Mobile News Feed, Instagram, and so on.

Schedule the Post

You can set the amount of time you want your ad to run.

Access to Insights

Analyze the performance of the ads and identify which call to action to use for generating more revenue and meeting your campaign goals.

Value

Capability
Value over Native

Auto Boost Rules

Sprinklr allows you to automate the process of boosting an organic post for your social media channels using Auto Boost Rules.

To learn more, see Auto Boost Posts Using Rule Engine.

Naming Conventions

Sprinklr Naming Conventions help you automate the process of naming your posts before boosting them to keep consistency across ads and save time through automation.

To learn more, see Advertising Naming Conventions.

Custom Fields

Sprinklr allows you to define custom fields for different marketing funnels, track information that is unique to your post, and report on performance.

To learn more, see Add a Custom Field.

AI-Based Optimization

Sprinklr AI-based optimization capabilities such as Strategy Groups help you achieve the most out of your boosted posts and generate a higher return on ad spend.

To learn more, see Strategy Groups.

Reporting Alerts

Sprinklr keeps you informed about your ad's performance via in-platform notifications and emails. These alerts help you take action over your ad's performance intuitively.

Unified Analytics Dashboards

Sprinklr Paid and Owned dashboards provide you with a consolidated report of your paid and organic data. You can analyze and compare metrics of Organic Posts vs. Paid Posts in the same reporting widget.

To learn more, see Paid and Owned Dashboards.

X Supported Ad Objectives for Boosting

Channel

Post Type

Ad Objective

X

Image

  • Engagements

  • Reach

  • Followers

  • Website Traffic

Video

  • Reach

  • Engagements

  • Video Views

  • Followers

  • Website Traffic

Status

  • Engagements

  • App Installs

  • Reach

  • Video Views

  • Followers

  • Website Traffic

  • App Re-engagements

Post Types for Boosting

Channel

Post Type

Sprinklr

Native

API Limitation

X

Updates

Yes

Yes

N/A

To Boost X Posts from Engagement Dashboard

  1. Click the New Tab icon. Under the Sprinklr Social tab, click Engagement Dashboards within Engage.

  2. On the Engagement Dashboard, either create a column to view the organic posts or locate the post in an already existing column that you would like to boost for a particular channel.

  3. Hover over the post and click the Boost Post icon Boost Post Icon. If you don’t see it there, click on the Options icon and select Boost Post. Alternatively, you can double-click on the post and click Boost Post from the top bar in the Post Overview pane.

  4. On the Boost Post window, enter the details. See Boost Post — Field Descriptions.

  5. To further configure the boosting (advanced boost), click Use Quick Ad Publish in the bottom-left corner.
    The Quick Ad Publish window will open for you to provide further information such as the Objective, Strategy Groups, Bidding details, etc. Click Boost at the bottom once you have completed the configuration.

  6. For a normal quick boost, click Boost in the bottom-right corner of the Boost Post window to initiate the process.

To Boost X Posts from Editorial Calendar

  1. Click the Editorial Calendar icon Space Planner Icon in the top right corner.

  2. Locate the message that you want to boost in the Editorial Calendar.

  3. Click the Options icon in the desired message you want to boost, and select Open Details to view the message in the right pane. You can also double-click the card to open the message.

  4. On the right pane, click Boost Post within the Overview tab.

  5. On the Boost Post pop-up window, enter the required details. For more information, see Boost Post — Field Descriptions.

  6. Click Boost in the bottom right corner to initiate the process.

Boost Post — Field Descriptions

Term
Description
Select Ad Account

Select the Ad account from which you want to boost the post. This is selected by default.

Create New

Enter the name for a new Paid Initiative to which the post should belong.

Select Existing Paid Initiative

Choose from the existing Paid Initiatives in the drop-down menu.

Audience
Select Audience you want to target
Select the desired audience option from the drop-down menu:
Target this post to an audience

Click to define a target audience according to your audience filter criteria.

Note:

This option is available when Targeting from Audience Manager is selected from Select Audience you want to target.

Budget & Duration
Total Budget

Set a maximum amount you are willing to spend on your promotion. Once the amount is reached, your ad stops running.

Select Budget Source

Select a budget source for the initiative.

Select the desired Strategy Group(s) from the drop-down menu.

You can also create a new Strategy Group by clicking Create New.

Note:

You will not be able to select Strategy Groups having both PacingControl and Budget Source optimizations.

Auto Bidding

Set it to get the most post engagements for your budget.

Manual Bidding
Enter the Bid Amount to get the post engagements within that amount.
Start promoting from

Set a start date for the promotion to run from.

End promotions on

Set an end date for the promotion to end on.

FAQs

No. Currently, you cannot boost Influencer Posts via Sprinklr.

In the case of Facebook and Instagram, influencer posts cannot be pulled into Sprinklr as these are organic content and Facebook doesn't share that information with us. However, if the ad account of the brand is added in Sprinklr and the brand boosts influencers' content natively, then the content's reporting stats can be pulled into Sprinklr.

Yes. You can boost Live Videos that have ended via Sprinklr. These videos can only be boosted via the Ads Composer or Ads Manager workflow and cannot be boosted via the Boost Post workflow.