You can customize the start day of the week in Editorial Calendar as per your requirements as the week in different geo-locations starts on different days. For example, in the US, the week starts on Sunday and in Europe, the week starts on Monday. Customizing the week's start day will enable you to avoid confusion while planning and scheduling content.

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This can be configured via Persona Configuration. A role is configured with this change such that all the users added to this role will start viewing a different start day of the week. Users can always switch back if needed, by just removing themselves from this role.

Week Starting from Monday

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Week Starting from Sunday

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How can I get this enabled for my brand?

As this is not a feature directly available for users to access and utilize, you will need to raise a support ticket at tickets@sprinklr.com to set the week start day as per your preference within the Editorial Calendar.