Twitter Capabilities and Limitations

Updated 

In this article, we will cover the capabilities and limitations of Twitter within the Sprinklr platform.

Twitter General Capabilities and Limitations

Functionality

Sprinklr Space Supported

Sprinklr Mobile Supported

Notes

Publish Photos

Yes

Yes

Maximum allowed size - 5 MB

You can publish up to 4 photos in a single tweet.

Yes

Yes

Maximum duration - 140 seconds

View the Link Preview of the Videos Post Publishing

Yes

Yes


Yes

Yes


Yes

Yes


Publish GIF

Yes

No

Maximum allowed size - 15 MB

Publish Text

Yes

Yes

Up to 280 characters allowed 

Schedule Post

Yes

Yes


Enable Private Message

Yes

Yes


URL

Yes

Yes


Long Tweet

No

No


Yes

Yes


Retweets owned tweet

Yes

No

Note that this capability is enabled by default for everyone. Having said that, it can be disabled on request.

DP Details: TWITTER_VALIDATE_RETWEET_FOR_OWN_ACCOUNT

Account Types Supported: 

  • Twitter Profile

  • Twitter Ads

Yes

Twitter Profile supported only


Yes

No


Change account settings, profile image, and color scheme of profile

No

No

API Limitation

View audience profile information, including user ID, collection of user IDs that the user follows, and user IDs following the user, the relationship between brand and user such as following/follower, and recent Tweets.

Yes*

Yes

*Note that viewing followers of an account in the Follow/Unfollow tab is controlled by the Account Permission —View Reporting

Perform basic searches

Yes

No


View recent Mentions

Yes

No


Hide Tweets

No

No

API Limitation

Hide Replies

Yes

No

API Limitation

Enable Quote a Tweet function

No

No


Favorite and Unfavorite Tweets

Yes

No


Send a new Direct Message, Direct Messages sent to the account, and delete sent Direct Messages

Yes*

Yes

*Note that Direct Messages are only deleted from the interface of the sender. Other members of the conversation i.e., the receiver can still view the Direct Messages.

Shorten links to Direct Messages without getting flagged as malware

Yes

Yes


Identify the device a Tweet was sent from

No

No

API Limitation

Pin a Tweet to your Twitter profile page

No

No

API Limitation

Send and view photos through Direct Messages

Yes

Yes


View private account functions such as lists of users who have requested to follow an account

No

No

API Limitation

Tag users in photos

No

No

API Limitation

Publish to multiple Twitter accounts

No

No

API Limitation

Publish Twitter polls

No

No


Publish Live Video

No

No


Send a tweet and delete sent tweets

Yes

Yes


Apply Geo-Targeted updates

No

No


Include up to 4 photos in Tweets

Yes

Yes


View organic Tweet Favorite, Tweet, and Reach Data

Yes

Yes


View Organic Tweet Impressions Data

Yes

Yes


Pull in protected tweets if the user has private profile settings

No

No

API Limitation

Tweet Actions: Reply, Reply all, Retweet, Editable retweet, Direct message, Like, Delete sent Tweets

Yes

Yes


Retweet Actions: Reply, Reply all, Retweet, Editable retweet, Direct message, and Like

Yes

Yes


Reply Actions: Reply, Reply all, Retweet, Editable retweet, Direct message, Like, and View conversation

Yes

Yes


Direct Messages Actions: Reply, Direct message

Yes

Yes


Account Level Actions: Follow other accounts, unfollow other accounts, set custom character count, view tweets, view followers, and view the following count

Yes

No


Publish a Dark Post

Yes

Yes


Deleted Tweets Indicators

Yes (only if the tweet is associated with a case)

Yes


Report Abusive Behavior

No

No

API Limitation

Yes

No


Support for Quick Reply Template

Yes

No


Edit a Published Post

No

No


Fleets (Twitter’s disappearing tweets)

No

No


Unmentioning

No

No

If the brand has opted to unmention themselves from a thread, then new messages on that particular thread will not come into Sprinklr.

Filter Twitter Sponsored/Promoted posts

Yes

Yes

Set Is Sponsored value as True to filter sponsored posts

Grabbing mentions from blocked Twitter profiles

Yes

Yes

Twitter Premium Capabilities

Functionality

Sprinklr Space Supported

Sprinklr Mobile Supported

Notes

Yes

No

  • Image must be less than or equal to 1 MB.

  • The image must be at least 800px wide.

  • Image must be at least 320px tall, and an aspect ratio of either 5:2 or 1.91:1.

Yes

No

Please note that previews might not be generated for some card types.

Yes

No


Promote an existing Tweet

Yes

No


Make bids based on CPM, CPA, or CPC

Yes

No


Bulk import images and videos in Ads Creative library

Yes

No


Website Card Content Supported Specification

  1. Image must be less than or equal to 1 MB. 

  2. The image must be at least 800px wide.

  3. The image must be at least 320px tall.

  4. Image must have a width: a height-aspect ratio of either 5:2 or 1.91:1 (with a deviation of less than 5%).

API Limitations for Twitter

Settings

  1. Due to API Limitations, you cannot track whether a client's outbound content is favorite.

  2. Posting videos to Twitter is supported by the Sprinklr platform and you can also upload images in jpeg, jpg, gif, and png.

  3. Cannot pull in protected tweets if the Twitter User has their profile settings to private.

  4. Cannot track the Favorites of the Client's outbound content.

  5. Cannot pull in protected tweets if the Users have private profile settings.

  6. Cannot view who has unfollowed brand accounts.

Engagement

  1. Audience Profile Information, including user IDs, collection of user IDs the user if following, and user IDs following the user, relationship between brand and user such as following/follower and recent Tweets.

  2. Shorten links in Direct Messages without getting flagged as Malware.

  3. Tag Users in photos.

  4. 180 character limit of Twitter keyword searches per Account.

  5. Limited to 180 search queries on Twitter every 15 minutes.

Character Limits for publishing to Twitter

  1. By default, the user tweet can be 280 characters. With the "Long Tweet" client property enabled, the maximum character limit for the user can be 10000 characters.

  2. Custom character limits can be set for a client/ account. 

  3. Photo, GIF, and video attachments do not count towards the character limit in a Tweet.

  4. URL utilizes 23 characters of permissible character count, irrespective of the length of the URL.

Twitter API Rate Limits

  1. Direct messages (daily): The limit is 1,000 messages sent per day.

  2. Tweets: 2,400 per day. The daily update limit is further broken down into smaller limits for semi-hourly intervals. Retweets are counted as Tweets.

  3. Changes to account email: Four per hour.

  4. Following (daily): The technical follow limit is 1,000 per day. Please note that this is a technical account limit only, and additional rules are prohibiting aggressive following behavior.

  5. Following (account-based): Once an account is following 5,000 other users, additional follow attempts are limited by account-specific ratios.

Note - 

  1. Did you know that the attached images and videos no longer affect your character count? When you add attachments like photos, GIFs, videos, or polls, that media will no longer count as characters within your Tweet. This is a great option for utilizing SAM for approved images and publishing your Tweets through Sprinklr.

  2. Keep in mind that URLs posted within a Tweet will still be counted toward the 140-character limit. A good rule of thumb to keep in mind: if the content is added with a click, it is unlikely to add to the character count. If the content is added through text entry (typing or pasting), it will likely add to the character count.