Integrating a product catalogue into Sprinklr provides a centralized repository for managing a wide range of goods and services within an ecosystem. This integration streamlines product management by consolidating and standardizing information, ensuring consistent data presentation across all channels.  

It improves supply chain efficiency by facilitating better coordination and planning, enabling quick updates, and keeping all stakeholders informed. The centralized data also supports data-driven decisions, helping businesses analyze inventory, pricing, and product development.  

Additionally, a well-organized product catalogue enhances business agility, allowing for quick adaptations to changes in product offerings or market conditions. Within Sprinklr, you can customize sub-ratings for specific products or categories, making customer reviews more relevant and insightful.  

Furthermore, this consolidated product information can be leveraged in both chatbot and agent-based conversations to provide accurate and immediate responses to customer inquiries.  

Overall, integrating a product catalogue into Sprinklr enhances both internal and external operations, supporting growth and delivering a better customer experience. 

Catalogue Integrations based on channels: 

1. For Meta Platforms (WhatsApp Facebook and IG), you will have to integrate the catalogues present in your Facebook Business Manager with Sprinklr.

   

2. ​For other channels, you can make use of the APIs that are present in the developers' page to directly add and update products from an external source. These APIs allow you to create, read, update and delete products using the unique identifiers in each product catalogue.