Pinterest has migrated its Ads API to v4 with the following deprecations that will reflect within Sprinklr:

Metrics Deprecation:

Breakdown Reporting Deprecations:

• Pinterest Locale

• Pinterest Age

• Pinterest Vertical

• Pinterest Terms

Update to Pinterest’s Hourly Data Retention Policy

Pinterest has updated its retention policy for hourly data. As of June 1, 2021, Pinterest will return hourly data from the most recent 13 months through their insights API. Note the following changes and impact to your Pinterest data within Sprinklr:

While viewing Pinterest Ads data broken down by Time of Day (hourly) dimension,

• Existing accounts (added before June 1, 2021) will not be impacted as historical data is already stored in Sprinklr, and you can view hourly data for any time period through the lifetime of the campaigns.

• For accounts that are newly added (after June 1, 2021), you can fetch historical data only up to 13 months before the date of adding the account.

• For accounts that were deactivated earlier and re-added after June 1, 2021, the previously stored historical data (before deactivation) will be shown, and data can be backfilled only up to 13 months before the date of account re-addition.

Lookback Period Restriction for Pinterest Conversion Metrics

Pinterest has restricted the lookback period for Conversion metrics to October 17, 2019. Hence, Sprinklr will only fetch data for Pinterest Conversion metrics beyond October 17, 2019.

On 23 August 2021, Snapchat will be deprecating the Story Ad-specific metrics that allow you to view the unique viewer numbers for a story ad position and the frequency of a story ad position. You will no longer be able to use the Snapchat Position Uniques and Snapchat Position Frequency in Sprinklr Ads Reporting after the aforementioned date.

New TikTok Metrics Added:

TikTok CPA

TikTok CVR (%)

TikTok Result

TikTok Cost Per Result

TikTok Real-time Result

TikTok Real-time Cost Per Result

TikTok Result Rate (%)

TikTok Real-time Result Rate (%)

TikTok Secondary Goal Result

TikTok Cost per Secondary Goal Result

TikTok Secondary Goal Result Rate (%)

Due to the migration of TikTok API from version 1.1 to 1.2, tentatively on June 17, 2021, we have made the following update in Ads Reporting for TikTok:

• You will be able to filter by Ad Name, Ad Id, Ad Group Name, Ad Group Id, Campaign Name, and Campaign Id.

While reporting on Instagram Ads within Ads Reporting, you will find the following changes:

• On plotting your widget using the Channel dimension against Ad Post Id, the Instagram (secondary) posts’ Status Id will now populate for Instagram posts.

• For Instagram boosted posts, the Is Sponsored tag will now be set to True.

• The Outbound custom fields between organic and paid versions of the Instagram boosted post will now be in sync.

  • Outbound Custom field values tagged in the Instagram organic post will initially be selected automatically while boosting it through Sprinklr.

  • Any update to the organic version of the Instagram post will automatically reflect in the boosted post.

Reporting Changes for Facebook Offsite Conversion Metrics

In light of Apple’s new iOS 14 policy enforcement, note the following changes in Sprinklr for Facebook Offsite Conversion Metrics:

• We are deprecating Facebook offsite web conversion metrics over the following attribution windows:

  • 7-day view

  • 28-day view

  • 28-day click

These windows will still remain available to access historical data.

• Action and Delivery breakdowns (given below) for offsite conversion metrics will no longer be supported.

Facebook 37 Months Reporting Window API Change

As of 23rd February 2021, Facebook Reporting API will no longer allow Sprinklr to fetch ad insights data older than 37 months. This is being introduced to improve the comparability of ads performance data and provide quick access to the date ranges that matter most to advertisers.

Please refer to the Facebook Help Center for more information.

How will this affect your data in Sprinklr Ads Reporting?

• Ad Accounts that have been added in Sprinklr on or before 23rd February will continue to show Facebook data older than 37 months.

• For any Ad Account that gets newly added into Sprinklr after 23rd February, Facebook data older than 37 months from the time of account addition will not be available.

• For any Ad account that gets deactivated within Sprinklr (before or after 23rd February), all the historical data (before and during the period of deactivation) can be made available within Sprinklr only if the ad account gets re-added into Sprinklr within 37 months after deactivation.

What are the Actions required to continue to show data older than 37 months for your Accounts?

Kindly ensure that all your ad accounts are made available within Sprinklr before 23rd February 2021.