Objective

Post Type

Web Analytics

Area

Facebook

Post Engagement, Traffic, Video Views, Conversions, Brand Awareness, Reach, App Install, Page Likes, and Messages

Image

Yes

Text

Video

Yes

Text

Image Link

Yes

Text, Web URL

Video Link

Yes

Text, Web URL

Carousel

Yes

Web URL, Web URL All Cards

Collection

Yes

Facebook URL Parameters

Slideshow

Yes

Text, Web URL

Dynamic Creatives

Yes

Text, Web URL

Placement Asset Customization

Yes

Text, Web URL

Language Customization

Yes

Text, Web URL

Location Customization

Yes

Text, Web URL

Lead Generation

All

Yes

Text

Product Catalog Sales

All

Yes

Facebook URL Parameters

Store Visits

All

Yes

Facebook URL Parameters

Twitter

Tweet Engagements, App Installs, Video Views, Twitter Preroll Views, Website Visits, Awareness, Followers, and App Engagements

Image

Yes

Text

Carousel

Yes

Text

Status (Twitter Card)

Yes

Web URL in the Card

Tweet with  Card

Yes

Web URL in the Card

Note

• Sprinklr will extract the Website URL information from the Card and append the web analytics parameters. This will create a new instance of the Twitter Card, keeping the original Card unchanged.

• You cannot append Web Analytics to an existing Twitter Post (published) with Cards.

Status (No Twitter Card)

Yes

Text

Video

Yes

Text

LinkedIn

 Sponsored Content (Legacy), Video Views, Text Ads Legacy, Sponsored InMail (Legacy), Lead Generation, Brand Awareness, Website Visits, and Job Applicant 

Link

Yes

Web URL

Image

No

-

Video

Yes

Web URL

Text

Yes

Web URL

InMail

Yes

Web URL

Carousel

Yes

Web URL

Pinterest

Brand Awareness, Video Views, Traffic, App Install, and Conversions

Image

Yes

Text, Web URL

Video

Yes

Text, Web URL

Snapchat

Awareness, App Install, Drive Traffic to App, Engagement, Video Views, Lead Gen, and Website Conversions

Top Snap

No

-

Longform Video

No

-

Web Views

Yes

Web URL

App Install

No

-

TikTok

Traffic, Conversion, Video Views, and Reach

Image

Yes

Text, Web URL

Video

Yes

Text, Web URL

App Install

All

No

-