Capabilities and Limitations for Major Social Channels
Updated
Below is detailed summary of Sprinklr's supported capabilities and functionality by different social channels.
Facebook
Feature | Action | Desktop | Mobile | Notes |
General Capabilities | ||||
Page (Global / Local) | Authenticate | Yes | No | |
URL to native account page | Authenticate | Yes | No | |
Business Manager Account | Authenticate | Yes | No | |
Profile Image | Update | No | No | |
Cover image | Update | Yes | Yes | |
Page info (description, website) | Update | No | No | |
Events | Create / Manage | No | No | |
Users | Block | No | No | |
Album | Create / Manage | No | No | |
Posts and permalinks for published posts | Store | Yes | Yes | |
Mute user story for specific time | Mute | No | No | |
Audience profiles | Export | Yes | No | Upto 10k limit. |
Company overview | View | Yes | Yes | |
About Us info | View | Yes | No | |
Page ID | View | Yes | Yes | |
Permalinks to Private Messages and Public Recommendations | View | No | No | |
Publishing Capabilities | ||||
Text post | Plan / Publish / Report | Yes | Yes | |
Photo post | Plan / Publish / Report / Delete | Yes | Yes | Facebook will automatically resize photos larger than 2048 x 1280 to this size. |
Video post | Plan / Publish / Report / Delete | Yes | Yes | |
Link post | Plan / Publish / Report | Yes | Yes | |
Multi photo post | Plan / Publish / Report / Delete | Yes | Yes | |
Carousel post | Plan / Publish / Report / Delete | No | No | Facebook has deprecated carousel posts, hence it has been removed on Sprinklr. |
Video and carousel post | Plan / Publish / Report / Delete | No | No | Facebook has deprecated carousel posts, hence it has been removed on Sprinklr. |
Live Video post | Plan / Publish / Report / Delete | Yes | No | |
Album post | Plan / Publish / Report | Yes | Yes | |
Mood post | Plan / Publish / Report | No | No | |
Story post | Plan / Publish / Report | Yes | Yes | |
Live Video post | Plan / Publish / Report | Yes | No | |
Facebook Reels | Plan / Publish / Report | Yes | Yes | |
Add alt text to image | Add | Yes | Yes | |
Polls, canvas, milestones, slideshows, notes, stickers | Publish | No | No | |
GIFs | Publish | Yes | Yes | |
Live Photo (Apple Device) | Publish | No | No | |
Live Video Shopping | Publish | Yes | No | |
Tag profiles, location, events, products | Tag | No | No | |
Tag pages in post | Tag | Yes | Yes | |
Tag pages in photo | Tag | No | No | |
Collab Facebook Reels | Publish / Fetch | No | No | |
Tags/Custom Labels available in Creator Studio while uploading a video | Tag | Yes | No | |
Option to 'Stop News Feed Distribution' at a set time while publishing | Control | No | No | |
Add Ad breaks to videos while publishing | Publish | No | No | |
Publishing to multiple accounts simultaneously | Publish / Plan | Yes | Yes | |
Targeting organic posts while publishing | Target | Yes | Yes | Post only shows up to those who satisfy targeting criteria |
Gating / Restricting posts while publishing | Target | Yes | Yes | Post only shows up to those who satisfy gating criteria |
Tag hashtags | Tag | Yes | Yes | |
Edit a Published Post | Yes | Yes | ||
Change background color | No | No | ||
Change text color | No | No | ||
Engaging Capabilities | ||||
Like a comment, post | Engage | Yes | Yes | |
Comment / reply | Publish | Yes | Yes | |
Delete comments and replies | Delete | Yes | Yes | |
Delete a post | Delete | Yes | Yes | |
Posts / comments | Add reminder, suggest, email, forward, send SMS | Yes | Yes | |
React to a post in engagement | Engage | No | No | |
Hide a comment, post | Like / Hide | Yes | Hiding posts is supported | |
Unlike photo, video or album post | Unlike | Yes | Yes | |
Recommendations | Respond | Yes | No | |
External mentions | View | Yes | Yes | |
Live Video engagement | Engage | No | No | Note, however, that comments made by a page added in Sprinklr can be fetched |
Users' current location, time zone, employment history and all links posted by user | View | No | No | |
User info for those users who have interacted with the page | View | Yes | For Sprinklr Mobile App only Full Name and User ID is visible. | Includes Full Name, User ID, About Me, Age Range, Bio, Birthday, Local Currency, Primary email address, hometown, languages spoken, profile links |
Comments and posts made on events | View | No | No | |
Attendees and declines on an event | View | No | No | |
Shared Photo Post | View | Yes | Yes | |
Shared Album Post | View | Yes | Yes | |
All photos a page is tagged in | View | No | No | |
All videos a page is tagged in | View | No | No | |
Ratings | View | No | No | |
Pin post or first comment | Pin | No | No | |
Dark posts | Delete | Yes | Yes | |
Other pages' or user's post within a fan post | Share | Yes | Yes | |
Reporting Capabilities | ||||
Reports and widgets | Create/Manage | Yes | No | |
Text post | Report | Yes | Yes | |
Photo post | Report | Yes | Yes | |
Video post | Report | Yes | Yes | |
Link post | Report | Yes | Yes | |
Multi photo post | Report | Yes | Yes | |
Carousel post | Report | Yes | Yes | |
Video and carousel post | Report | Yes | Yes | |
Live Video post | Report | Yes | Yes | |
Likes and reactions on posts | Report | Yes | Yes | |
Comments, shares and reach on posts | Report | Yes | Yes | |
Clicks | Report | Yes | Yes | |
Stories | Report | No | No | |
Reels | Report | Yes | Yes | |
Check-ins made at a certain location | Report | No | No | |
Check more Facebook Capabilities and Limitations.
X
Feature | Action | Desktop | Mobile | Notes |
Twitter Handle | ||||
General Capabilities | ||||
Business Profile / Account | Authenticate | Yes | No | |
Cover photo | Edit | Yes | No | |
Profile image, account settings | Edit | No | No | |
Audience profile information | View | Yes | Yes | Ability to see the user IDs for followers and following Twitter handles of the brand account. Can also view recent tweets. |
Perform basic search | View | Yes | Yes | |
Device a tweet was sent from | View | No | No | |
Protected tweets | View | No | No | |
Custom character count | Set | Yes | No | By default, the character limit is 280 characters. |
Long tweet | Set | Yes | No | This can allow maximum character limit to be set to 10k. Backend support needed to enable. |
Link Spotlight CTA button for Professional Account Profiles | Manage | No | No | |
Follower count | View | Yes | No | |
Deleted tweet indicator | View | No | No | |
Publishing Capabilities | ||||
Text | Tweet | Yes | Yes | Up to 280 characters allowed |
Photo | Tweet | Yes | Yes | No more than 4 images in a tweet, with file size of each being less than 5 MB. BMP and TIFF files are not supported |
Video | Tweet | Yes | Yes | Maximum duration = 140 seconds. Max Frame Rate = 40 FPS. File size < 512 MB. Aspect ratios: Landscape and Portrait: 16: 9. Square: 1:1. MP4 and MOV format supported Only one video can be uploaded in a tweet. |
GIF | Tweet | Yes | Yes | Maximum allowed size - 15 MB. Resolution of <= 1280 x 1080 (width x height) |
Multi photo | Tweet | Yes | Yes | |
Twitter Cards | Tweet | Yes | No | For cards, the image must be less than or equal to 1 MB. The image must be at least 800px wide. Image must be at least 320px tall, and aspect ratio of either 5:2 or 1.91:1. |
URL | Tweet | Yes | Yes | URL counts to 23 characters of permissible limit, irrespective of URL length. |
Polls | Tweet | No | No | |
Live video | Tweet | No | No | |
Conversation Controls | Manage | Yes | Yes | |
Conversation Controls | Manage | Yes | Yes | |
Video thumbnail | Select | Yes | Yes | |
Video caption | Add | Yes | No | |
Tweet | Schedule / Delete | Yes | Yes | Daily limit of 2400 tweets. |
Tag users in photos | Tag | No | No | |
Threads | Publish | Yes | Yes | Upto 25 tweets can be tweeted as part of a thread |
Tweets | Hide | No | No | |
Tweets Replies | Hide | Yes | No | |
Direct messages | Publish / Delete | No | No | Text and photo media type are supported. *Note that Direct Messages are only deleted from the interface of the sender. Other members of the conversation i.e., the receiver can still view the Direct Messages. |
Voice tweets | Publish | No | No | |
Tweet to multiple accounts | Schedule | No | No | |
Spaces | Publish | No | No | |
Moments | Publish | No | No | |
Twitter Spotlight Ads | Publish / Plan | No | No | |
Mixed media | Publish / Plan | No | No | |
Tweet | Edit | No | No | |
Engaging Capabilities | ||||
Like / Unlike / Reply / Reply All | Engage | Yes | Yes | Can be performed on tweets, retweets, and replies. Daily limit of 1000 DMs. Shorten links to Direct Messages without getting flagged as malware |
Retweet | Engage | Yes | Yes | |
Direct message on a tweet | Engage | Yes | Yes | |
Editable Retweet | Engage / Publish | Yes | Yes | |
Delete sent tweets | Delete | Yes | Yes | |
Delete a post | Delete | Yes | Yes | |
Hide replies | Engage | Yes | No | |
Twitter profile | Follow / Unfollow | Yes | No | |
Enable direct message | Engage | Yes | Yes | |
Reporting Capabilities | ||||
Reports and widgets | Create/Manage | Yes | No | |
Likes, reach and impressions | Report | Yes | Yes | |
Breakdown of reactions by type in third pane | Report | Yes | No | |
Tweet view count | Report | No | No | Still a test feature on native |
Check more X Capabilities and Limitations.
Feature | Action | Desktop | Mobile | Notes |
Instagram Business Account | ||||
General Capabilities | ||||
Business Profile / Account | Authenticate | Yes | No | |
Instagram post | Preview | Yes | Yes | |
Feed on Editorial Calendar | Preview | Yes | Yes | |
Comments, media, story and captions where brand handle is tagged | View | Yes | Yes | Mentions from private account cannot be picked up. No support for permalink. |
Identify IG Branded Content | View | No | No | |
Track re-posts from 3rd party apps | View | No | No | |
Users | Block | No | No | |
Publishing Capabilities | ||||
Video, Reels | Publish / Plan | Yes | Yes | |
Add location to Reels | Publish / Plan | Yes | Yes | |
Automate comment discovery | Engage | Yes | Yes | |
Photo(s), Carousel | Publish / Plan | Yes | Yes | Upto 10 photos, videos. GIFs can also be used. The photo's aspect ratio is between 1.91:1 and 4:5. |
SRT captions for video | Add | No | No | |
Story | Publish | Yes | Yes | We support both direct and mobile publishing flows for IG stories |
Card templates to showcase product | Publish | Yes | No | |
Instagram Live | Publish | No | No | |
Story Highlights | Publish | No | No | |
Story stickers, GIFs, location, hashtags, music | Publish | No | No | |
Story | Publish | Yes | Yes | |
Swipe up link in stories | Add | No | No | |
Stories where you have shared a post published by other account | Publish | No | No | |
Auto-posting for stories | Publish | No | No | |
Collab posts | Publish | No | No | |
Tag accounts while publishing reels | Tag | Yes | No | Max 20 accounts can be tagged. |
Tag accounts while publishing photos | Tag | Yes | Yes | Max 20 accounts can be tagged. Only business accounts, public profiles, and own followers can be tagged. |
Custom thumbnail for reels | Select | Yes | Yes | |
Custom thumbnail for videos | Select | Yes* | | "You are required to select a thumbnail from video frames only. If the thumbnail is not selected from the video frame you will receive a warning and no custom thumbnail will be added to the video post. For more information, see Publish Video on Instagram." |
Caption to a post | Add | Yes | Yes | |
Location to a post | Tag | Yes | Yes | |
Adding post to Sprinklr Link in Bio | Publish | Yes | Yes | Post can also be added directly to Link in Bio without posting on account feed. |
Publishing to multiple accounts simultaneously | Publish / Plan | Yes | Yes | |
Adding Alt text to a post | Add | No | No | |
Publish Branded content posts (eg: marking a post as "paid partnership") | Publish | No | No | |
Add multiple links in account bio | Publish | No | No | This is being tested by the Instagram team natively since October 2021. Feature is not yet rolled out to native. |
Engaging Capabilities | ||||
Follow user | Engage | No | No | |
Like a comment | Engage | No | No | |
Pin a comment | Engage | No | No | |
Comment / reply | Publish | Yes | Yes | |
Delete comments and replies | Delete | Yes | Yes | |
Delete a post | Delete | No | No | |
Commenting on photos in which brand was tagged | Engage | No | No | |
Instagram Checkout | Engage | No | No | |
Tagged photo / video | Like / Hide | No | No | |
Direct messages | Engage / View | Yes | Yes | |
Enable/disable comments for posts/ads | Engage | No | No | |
Mute user story | Engage | No | No | |
Story mentions | Engage | Yes | Yes | |
Send private replies | Engage | Yes | Yes | Reply to comments with a single message |
Configure Icebreakers that allow customers to engage with your brands via DM | Engage | Yes | No | |
Send animated GIFs on messaging | Engage | No | No | |
Send surveys via public conversations | Engage | No | No | |
Group conversations | Engage | No | No | |
Manage and automate conversations | Engage | Yes | No | Control transfer protocol process through Rule Engine. |
Collect user emails | Engage | Yes | Yes | |
Archive posts | Archive | No | No | |
Reporting Capabilities | ||||
Reports and widgets | Create/Manage | Yes | No | |
IG Story Data | Report | Yes | Yes | Data is available only for 24 hours, even if the story is saved as a highlight |
Reels, Posts | Report | Yes | Yes | |
Story polls, likes and shares | Report | No | No | |
Android/iOS breakdown | Report | No | No | |
Metrics such as views, saves, engagement, etc for boosted, paid posts | Report | No | No | We can only show organic data |
Instagram Subscriptions (available in US only) | Report | No | No | |
Reporting on shares | Report | No | No | |
Likes on comments | Report | No | No | |
Shares on stories & posts | Report | No | No | Shares is only available for reels. |
Clickthroughs on IG posts with shoppable product tags | Report | No | No | |
Check more Instagram Capabilities and Limitations.
Feature | Action | Desktop | Mobile | Notes |
LinkedIn Company and Showcase Pages | ||||
General Capabilities | ||||
Company Page | Authenticate | Yes | No | |
Showcase Page | Authenticate | Yes | No | |
Manage Job Postings | Preview | No | No | |
Page update | Delete / Edit | No | No | |
Job Posting | Manage | No | No | |
Products | Manage | No | No | |
Groups | Manage | No | No | |
Company Status Mention and Status Share | View | Yes | No | |
Natively published content | Auto import | Yes | Yes | Only possible for posts published in last 6 months |
Permalink for pages | Create | No | No | |
Publishing Capabilities | ||||
Text - Page Update | Publish | Yes | Yes | |
Photo - Page Update | Publish | Yes | Yes | |
Video - Page Update | Publish | Yes | Yes | Title - Max characters upto 400. Video upto 30 mins. |
Multi photo - Page Update | Publish | Yes | Yes | Upto 9 images |
Add alt text to a photo post | Add | Yes | Yes | |
Video link - Page Update | Publish | Yes | Yes | |
Documents - Page Update | Publish | No | No | Documents include PDFs, presentations, etc |
Polls | Publish | Yes | No | |
Location, LinkedIn event, longform articles, hyperlinked images | Publish | No | No | |
LinkedIn Live Video | Publish | No | No | |
Website cards for organic posts containing URLs | Update | No | No | |
Custom thumbnail to LinkedIn text posts | Upload / Select | Yes | No | |
Kudos/Team moment | Publish | No | No | |
SRT captions to video posts | Add | Yes | No | |
Custom thumbnail for LinkedIn video posts | Select | Yes | No | |
Organic Carousel post | Publish | No | No | |
@mention / tag a company page or profile in a post | Tag | Yes | Yes | You can only mention those LinkedIn Profiles which have prior interaction in Sprinklr. |
@mention / tag a profile in an image | Tag | No | No | |
Updates with precise time zone and hour | Schedule | Yes | Schedule by time* | * You can schedule by selecting a time but not change the timezone |
@mention / tag profile in comment reply | Tag | Yes | No | |
Targeting Capabilities | ||||
Target by Company followers | Target | No | No | |
Target post | Target | Yes | No | |
Display new audience size as targeting is refined | View | Yes | No | |
Name and save targeting | Manage | Yes | No | |
View audience expansion and segmentation | View | Yes | No | |
Target by language, location, company, job title, school, the field of study, degree, skills, group, age, and gender | Target | Yes | Yes | |
Utilize placement targeting by desktop, tablet, and mobile | Manage | Yes | No | |
Engaging Capabilities | ||||
InMail | Monitor, Send, Reply | No | No | |
Like a comment or share | Engage | Yes | Yes | |
Comment / reply | Publish | Yes | Yes | Character limit of 3000. Character Limit for Posts in Quick Publisher, and Comments & Replies in the Engagement Dashboards |
Delete like on comments or shares | Delete | Yes | Yes | |
Video posts | Engage | Yes | Yes | Both natively published and published from Sprinklr can be engaged |
Page comment | Edit | No | No | |
LinkedIn Event | Engage | No | No | |
Comments on sponsored (dark) posts | Engage | Yes | No | |
Post | Edit | Yes | No | LinkedIn only supports a change in the message text. No media or link preview can be changed due to API Limitations. |
Reporting Capabilities | ||||
Reports and widgets | Create/Manage | Yes | No | |
Metrics such as likes, shares, comments etc for both Showcase and Company pages | Report | Yes | Yes | Reporting is available on all media assets, including polls, articles, job posting, etc, however, they won't be pulled in as "polls" but as text media type. |
Reactions | Report | Yes | Yes | Reporting on reactions breakdown by type is also available. |
Reporting on shares, carousels, and stories | Report | No | No | |
Likes on comments | Report | No | No | |
Video Reporting | Report | No | No | Only these video-specific metrics are supported for Reporting of LinkedIn videos: LinkedIn Video Views, LinkedIn Video Unique Viewers, LinkedIn Video Total Watch Time, LinkedIn Video Total Watch Time With Play-Pause Cycles, Likes/Comments. Other metrics, such as Shares and Impressions are not available. |
Live Video Analytics | Report / View | Yes | Yes | |
Visitor Demographics | Report / View | No | No | |
Check more LinkedIn Capabilities and Limitations.
TikTok
Feature | Action | Desktop | Mobile | Notes |
TikTok Account | ||||
General Capabilities | ||||
Account | Authenticate | Yes | No | |
Account image | Update | Yes | No | |
Screen name | Update | Yes | No | |
User ID | Update | Yes | No | |
Description | Update | Yes | No | |
TikTok Now | Authenticate | No | No | |
TikTok Ads Account | ||||
General Capabilities | ||||
Ads Account | Authenticate | Yes | No | Requires Sprinklr Modern Ads |
Fan profiles | Integrate | Yes | No | |
TikTok Business Account | ||||
General Capabilities | ||||
Business Pro Account | Authenticate | Yes | No | |
Account image | Update | No | No | |
Screen name | Update | No | No | |
User ID | Update | No | No | |
Description | Update | No | No | |
User profiles | Block | No | No | |
Verified status on verified profiles | Fetch | No | No | |
Publishing Capabilities | ||||
Video | Publish / Plan | Yes | Yes | Publish videos upto 60 seconds from Sprinklr. |
Post Caption / Description | Publish / Manage | Yes | Yes | Post has 150 character limit from Sprinklr. Captions can include hashtags and emojis |
Duet | Configure | Yes | Yes | |
Stitch | Configure | Yes | Yes | |
Optimize videos to meet Tik Tok standards | Optimize | Yes | No | |
@mention another Tik Tok Business User (mutual followers of owned account) | Publish | Yes | No | |
Video Post | Edit / Delete | No | No | |
Gate video post | Publish / Manage | No | No | |
Add trending sounds | Publish | No | No | |
.mov file type | Publish | Yes | Yes | |
Create Tik Tok content (subtitles, stickers, filters, templates etc) | Publish | No | No | |
Text-to-speech | Configure | No | No | |
Add text to video | Configure | No | No | |
Engaging Capabilities | ||||
Like/dislike comments or replies | Engage | Yes | Yes | |
Reply to comments and replies | Engage | Yes | Yes | |
Delete brand comments and replies | Delete | Yes | Yes | Fan comments and replies cannot be deleted |
Update thumbnail of a posted video | Update | No | No | |
Pin/Unpin comments | Engage | Yes | No | |
Pin/Unpin replies | Engage | No | No | |
Hide/unhide comments | Engage | Yes | No | |
Comments | Moderation | Yes | Yes | |
Reporting Capabilities | ||||
Reports and widgets | Create/Manage | Yes | No | Can include both organic and paid metrics if Modern Ads is used. Once both are available, currently not possible to segregate. |
Check more TikTok Capabilities and Limitations.
YouTube
Feature | Action | Desktop | Mobile | Notes |
General Capabilities | ||||
Update cover photo | Update | No | No | |
Update a channel | Update | Yes | No | |
Create audience profiles | Create | Yes | No | |
YouTube Communities | Manage | No | No | |
Publishing Capabilities | ||||
Video | Publish/Edit/Delete | Yes | Yes | Publishing to multiple playlists is supported. Edit action not supported in Mobile. |
Title and description | Publish/Manage | Yes | Yes | |
Captions for video | Publish/Manage/Add | Yes | No | |
Story | Publish | No | No | |
Info cards | Publish | No | No | |
End screen credits | Publish | No | No | |
YouTube Shorts | Publish | Yes | Yes | Any YouTube video with time duration < 1 min is automatically identified by YouTube as a short and is published as a short. |
YouTube Premier | Publish | No | No | |
Add timestamp | Publish | No | No | |
Creator Music marketplace | License | No | No | |
Engaging Capabilities | ||||
Like/dislike video | Engage | Yes | Yes | |
Favorite a video | Engage | Yes | Yes | |
Reply to comments | Engage | Yes | Yes | |
Delete comments and replies | Delete | Yes | Yes | |
Delete a posted video | Delete | Yes | Yes | |
Update thumbnail of a posted video | Update | Yes | No | |
Like/dislike comments | Engage | No | No | |
Highlight a comment | Engage | No | No | |
Private messages | Engage/View | No | No | |
Enable/disable comments at the video level | Engage | No | No | |
Enable/disable ratings at the video level | Engage | No | No | |
Privacy settings at the channel level | Manage | Yes | Yes | |
Reply to comments with a Shorts video | Engage | Yes | Yes | |
Comment Moderation | Engage/Manage | Yes | No | |
Reporting Capabilities | ||||
Reports and widgets | Create/Manage | Yes | No | |
Playlist engagement metrics | Report | No | No | |
Fetch Lifetime Budget for Google AdWord Video Campaigns | Report | Yes | Yes | |
Apply Pacing Control on Google AdWord Video Campaigns | Manage/Report | Yes | No | |
Check more YouTube Capabilities and Limitations.