1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Ads Composer within Execute.

2. Select your LinkedIn Ad account. You can differentiate between Business and Enterprise accounts from the Account Type column.

3. Based on the Ad Account you are using, follow the below steps:

For Enterprise Ad Accounts:

1. Choose your Campaign Objective. You can choose from the following available objectives:

   • Video Views

   • Brand Awareness

   • Website Visits

   • Website Conversion

   • Lead Generation

   • Engagement

   • Job Applicant

For Business Ad Accounts:

1. Enter the campaign name in the Campaign Name field. You can also use a predefined naming convention for your campaign name by selecting Use a Naming Convention.

2. Select your Objective followed by the Ad Format (type of content) you would like for your Ad Set. Click Add New Ad Set Objective to add multiple promoted objects with different objective and ad format combinations.

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   Note: Once an objective is selected, it will automatically apply to all the ad sets linked to the paid initiative. This field is optional and becomes immutable once selected. 

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3. Proceed to Step 6.

4. Enter the campaign name in the Campaign Name field. You can also use a predefined naming convention for your campaign name by selecting Use a Naming Convention.

5. Select the desired Ad Format from the following based on the corresponding supported objectives:

   • Single Image Ad - Sponsored Content (Legacy), Lead Generation, Brand Awareness, Website Visits, Engagement, Website Conversion, Job Applicant.

   • Carousel Image Ad - Sponsored Content (Legacy), Lead Generation, Brand Awareness, Website Visits, Engagement, Website Conversion.

   • Video Ad - Sponsored Content (Legacy), Video Views, Lead Generation, Brand Awareness, Website Visits, Engagement, Website Conversion.

   • Text Ad - Brand Awareness, Website Visits, Website Conversion.

   • Message Ad (previously termed as InMail Ad) - Sponsored InMail (Legacy), Lead Generation, Website Visits, Website Conversion.

   • Conversation Ads - Lead Generation, Brand Awareness, Website Visits, Engagement, Website Conversion

   • Spotlight Ads - Website Visits, Website Conversions, Job Applicants, Brand Awareness,

   • Follower Ads - Brand Awareness, Engagement

6. From the Set Sprinklr Campaign drop-down menu, select a campaign to measure your Organic and Paid Reach.

7. Select the custom properties under Define Custom Properties and click Next.

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1. In the Targeting section, you can select from an existing target audience by clicking Select from Saved Target Audience, or create a new target audience for your Ad by clicking Create New Audience. For details, see Create New Audience — Field Descriptions.

2. Click Save Target Audience to confirm your changes or click Segment and Save to create different variations of your target audience.

Create New Audience — Field Descriptions

*Terms with an asterisk can have multiple targeting values.

1. Enter the details for the respective fields. For more details, see Budget and Schedule — Field Descriptions.

2. Click Next.

Budget and Schedule — Field Descriptions

*Fields with red dots are mandatory.

On the Select Creatives window, select from saved LinkedIn creatives or click Add New Creative to craft new Ads Creatives.

1. The LinkedIn page linked to your LinkedIn account will be pre-selected under the Company Page option. Select the Post Type for your creative. You can choose from the following available post types based on the corresponding supported Ad Format you had selected:

   • Link Post - Single Image Ad

   • Image Post - Single Image Ad

   • Carousel Post - Carousel Image Ad

   • Video Post - Video Ad (Square, Vertical, or Horizontal)

2. Add the creative details. You can navigate between different preview options by placement.

3. Select an Ad Call to Action for Image Ad (Link Posts). This will allow you to choose one of the following actions you want people to take when they see your ad:

   • Register

   • Learn More

   • Get Quote

   • Apply Now

   • Download

   • Sign Up

   • Subscribe

4. Once completed, click Save in the bottom-right corner. Click Next to proceed.

• Under the Advanced Configuration section, you can set Custom Properties and the Third Party Tracking for your campaigns at the Campaign/Ad Set/Ad Variant levels.

• You can also delete a Creative by hovering over the Options icon alongside each Creative under Ad Set and selecting the Remove from Ad Set option.

• At the Campaign level, click Configure DCM under Third Party Tracking to configure Google Campaign Manager. On the DCM Configuration window, fill in the details and click Save. For more information, see Google Campaign Manager Configuration — Field Descriptions.

1. On the Configure your Campaign Optimization window, select one or more Strategy Group optimization(s) you want to apply to your campaign from the Strategy Group drop-down menu. Your selected Strategy Group(s) details will be displayed below. 

2. If you want to create your Strategy Group from scratch and then apply it to your campaign, click Create New below the drop-down menu or Create New Strategy Group in the top-right corner of the drop-down (when a Strategy Group is selected). This will open up the Strategy Group creation pane alongside and you will not need to leave Ads Composer.

   To learn more about creating a Strategy Group, see Create a Strategy Group. 

3. Click Next to proceed to the Review section for scheduling and publishing your campaign.

In the Review section, you can review all details for the Paid Initiative, Ad Sets, and Ad Variants, including the basic details for your Campaign, Ad Set targeting, Placements, Duration & Pricing, and all Ad Set Creatives.

Hover over Publish and select Publish to immediately schedule your Ad Campaign on LinkedIn, Publish as Paused to publish without activating it, Publish as Draft to publish if campaign needs to be tested or select Send for Approval to send your newly composed Ad campaign to a reviewer.