Create a Highly-Targeted Custom Audience for LinkedIn
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Updated
5 months ago
, by [Redesign] Sprinklr Help Center
A custom audience allows you to find existing audiences among people who are on LinkedIn and target your ads. While creating a LinkedIn custom audience in Sprinklr, you can use sources such as websites and members/company lists on LinkedIn to create your audience.
You can select the type of audience you want to create from the following:
Note: LinkedIn’s new DMP segment APIs take up to 48 hours to process an audience for creating a new custom audience. You can implement the old API for this process to efficiently create custom audiences.
Note that the audience cannot be edited once it is created using the old API. If you are creating the audience via file upload, the file list size should be less than 300K.
To switch to the old API, please work with your Success Manager.
Before You Begin
Familiarize yourself with how to create a Custom Audience in Audience Manager.
Note: In order to create Custom Audiences, you will need to re-add your LinkedIn Ad Account in Sprinklr. For more information, see Add and Permission Ad Accounts.
Website retargeting gives you the ability to retarget your website visitors with ad content on LinkedIn.
For example, you can run a campaign to target people who had visited a product page but didn't complete a purchase so as to encourage them to go back to the website to do so.
From the Rule drop-down, select the desired operator (Exact, Starts with, Contains) and provide your URL details.
Exact URL Name
This rule will fetch the audience only when they visit the exact URL provided in the field.
Starts with URL Name
This will start fetching the audience once they visit the provided URL and carry on their search on the sub URLs of the same URL.
Contains URL Name
This rule will determine that the audience will be fetched when they visit any website containing the provided URL.
Proceed to save your LinkedIn custom audience.
In the Select File Content Type field, you will find Add Member selected by default. This is because you are required to manually upload a file containing member details. You can also select Add Company to manually upload a file containing company details.
In the Upload File section, click Upload to upload an already prepared file from your system. Alternatively, you can click Download to download a sample file that you can edit and upload. For more information on supported headers, see List of Supported Column Headers.
Note
The file needs to be in CSV format with one record per row.
Any subsequent addition/removal of users and companies within a Custom Audience will take up to 48 hours.
Proceed to save your LinkedIn custom audience.
List of Supported Column Headers
Mandatory/Optional
Headers
Member Type Audience
Mandatory Header (Any One)
googleaid: A plain text string with a maximum length of 32 characters and all in lower case.
firstname and lastname: A plain text string with a maximum length of 20 characters each.
googleuid: A plain text string with a maximum length of 32 characters and all in lower case.
idfa: A plain text string with a maximum length of 32 characters and all upper case.
email: A valid email id with a domain.
Optional Headers
jobtitle: A plain text string with a maximum length of 50 characters representing the title name of the contact to match. For example, Software Engineer.
country: ISO standardized two-letter country code. For example, US.
company: A plain text string with a maximum length of 50 characters representing the company name of the contact to match. For example, Microsoft Corporation.
Company Type Audience
Mandatory Header (Any One)
linkedincompanypageurl: The LinkedIn company page URL of this particular company with max length 100 characters. For example, linkedin.com/company/microsoft.
companywebsite: The company website domain string in URL format. For example, www.microsoft.com.
companyemaildomain: The company email domain string in URL format (sometimes different from the website domain). For example, linkedin.com.
companyname: String representing the company name of this company. For example, Microsoft.
organizationurn: The LinkedIn company page urn of this particular company. For example, urn:li:organizationurn:123.
Optional Headers
postalcode: The postal code of this particular company with a maximum length of 20 letters. For example, 94103.
country: ISO standardized two-letter country code. For example, US.
city: The city of this particular company with a maximum length of 50 letters. For example, San Francisco.
stocksymbol: The stock symbol of this particular company with a maximum length of 5 letters. For example, MSFT.
industries: Max three industry names of this particular company each with a maximum length of 50 letters. For example, technology, software.
state: The state or province of this particular company with a maximum length of 50 letters. For example, California or CA.