Sprinklr offer a variety of ad formats for LinkedIn ads to choose from, each designed to cater to different advertising goals and objectives. Each ad format offers unique benefits and is suited to different advertising goals. It's important to select the right ad format for your campaign objective and audience to ensure the best possible results. Here are some of the most common ad formats available on Sprinklr:

1. Single Image Ads: Single Image Ads are a type of advertising format on LinkedIn that allows advertisers to display a single static image in their ad. These ads appear in the LinkedIn feed alongside organic content and can be used to promote a variety of products, services, or events.

2. Message Ads: Message Ads is a direct messaging ad format that allows advertisers to send targeted messages to LinkedIn members' inboxes. This format will be deprecated from 31st August 2023.

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3. Text Ads: Text Ads are small, text-based ads that appear on the right-hand side of the LinkedIn page. Text Ads can be a cost-effective way to get your message in front of LinkedIn members.

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4. Dynamic Ads: Dynamic Ads are personalized ads that use LinkedIn member profile data to create a more personalized and relevant ad experience. Dynamic Ads can include text, images, and videos.

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5. Video Ads: Video Ads are similar to Sponsored Content but specifically use video content to tell your brand's story. LinkedIn Video Ads can be up to 30 minutes long and can be optimized for different objectives such as brand awareness, website visits, and lead generation.

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6. Carousel Image Ads: Carousel Ads are a type of Sponsored Content that allows you to showcase up to ten swipeable cards. Carousel Ads can be used to showcase multiple products or features in a single ad.

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7. Conversation Ads : Conversation Ads are a type of messaging ad format on LinkedIn that allows advertisers to engage in one-to-one conversations with their target audience. Conversation Ads use LinkedIn's messaging platform to deliver a personalized experience and encourage engagement and interaction.

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8. Document Ads: Document Ads is a relatively new ad format on LinkedIn that allows advertisers to share and promote their business documents, such as whitepapers, case studies, e-books, and other resources, directly within the LinkedIn feed. With Document Ads, advertisers can upload their document directly to the LinkedIn platform, and LinkedIn will automatically convert it into an optimized, visually appealing format that users can easily view and engage with.

9. Spotlight Ads : Spotlight Ads is a new ad format on LinkedIn that allows advertisers to create immersive, interactive ads that capture the attention of the audience and provide a more engaging ad experience. With Spotlight Ads, advertisers can use a combination of multimedia content, such as images, videos, and animations, to create a visually stunning ad that stands out in the LinkedIn feed.

10. Follower Ads: Follower Ads are ads that promote a LinkedIn Company Page and encourage viewers to follow the page for updates and information. These ads can include text, images, and videos and can be targeted based on a variety of criteria, such as job title, company, and location.

11. Job Ads (Not Supported) : Job Ads is an ad format on LinkedIn that allows employers and recruiters to promote job opportunities to a targeted audience on LinkedIn. With Job Ads, employers can create and publish job postings on LinkedIn, and the postings will be promoted to a targeted audience based on criteria such as job title, company, location, and more.