What are Spotlight Ads? 

Spotlight Ads are Dynamic in nature meaning they are tailored to each member targetted based on their LinkedIn profile data, like profile photo, company name or Job title. On clicking on a spotlight Ad the user will be redirected to you website or landing page Spotlight ads support all levels of full funnel marketing. This ad format may be used in a variety of objective-based advertising options, including:

• Brand Awareness

• Website Visits

• Website Conversions

• Job Applicants

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Steps to create Spotlight Ads for LinkedIn in Sprinklr 

1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Ads Composer within Execute.

2. Select your LinkedIn Business Ad Account. In the Campaign Details section, select from the following supported objectives:

   • Brand Awareness

   • Website Conversions

   • Website Visits

   • Job Applicants

     

3. Select Spotlight Ads as the corresponding Ad Format and proceed with the campaign creation workflow.

4. In the Creatives section, click Add another creative.

   1. Fields Configurable for Spotlight Ads

      • Photo: Upload a company logo or image in .jpg or .png format that is less than 2 MB.

      • Ad Background Image : Select the checkbox next to add a background image to the ad.

      • Use Profile Image : Select the checkbox next to Use profile image to choose if a member’s profile image appears on the ad.

      • Company Name: Input the company name for your ad.

      • Ad Headline: Type a custom ad headline use in the ad

      • Ad Description: Type a custom ad description use in the ad

      • Call to Action:Type a custom CTA use in the ad

      • Destination URL: Enter your Destination URL for the AD

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6. . Click  Save and proceed with the prompted steps to publish your campaign.