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Leverage dynamic ads to show relevant content to your prospects based on their searches on your website or app.

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Refreshing creatives manually for your Product Ads can be manually tedious and challenging as these Ads may or may not be relevant to your target audience. Sprinklr allows you to compose Dynamic Product Ads (DPA) that automatically show the right products to people who have expressed interest on your website, in your app, or elsewhere on the Internet. All you need to do is simply link your product catalog and set up your campaign once, and it will continue working for you as long as you want – finding the correct people for each product.

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This article will guide you through the following workflows: 

• ​Create Product Catalog​

• ​Add a New Feed to the Product Catalog​

• ​Compose Dynamic Product Ads​

• ​Create a Product Set using filters​

• ​Reporting on Snapchat Catalog Ads

Dynamic Product Ads Use cases

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Before you begin

To use Dynamic Product Ads, you must first add your Business Manager account into Sprinklr. It is recommended that the person who adds the Business Manager account into Sprinklr is an Admin of the Ad Account.

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To create product catalog

In the Product Catalog, you can configure and customize specific products as required. You can learn more about how to set up a catalog in Set up your catalog for Dynamic Product Ads.​

1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Product Catalog within Plan.

2. Click Create New Catalog in the top right corner of the Ads Settings / Product Catalog window.

3. On the Add New Catalog window, enter the details of the product catalog to get started. For more information, see Add New Catalog — Field Descriptions.

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4. Click Save Catalog at the bottom to generate the product catalog shell. The product catalog shell has all of your product inventory but, you actually upload the product via product feed.

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To add a new feed to Product Catalog

1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Product Catalog within Plan.

2. Hover over the Options icon alongside the desired product catalog and select Manage Catalog. 

   

   

3. On the Manage Catalog window, click Add New Feed in the top right corner.

4. On the Create Feed window, add feed details from which you want to import. For more information, see Create Feed — Field Description.

   

   

5. Click Save Feed to complete the process.

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To compose Dynamic Product Ads

1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Ads Composer within Execute.

2. On the Ads Composer window, select your Snapchat Ad account.

3. In the Campaign Details section, choose your campaign objective as Catalog Sales, App Installs, Lead Generation.

   

   

4. Enter the Campaign Name. You can also select Use a Naming Convention for a predefined campaign name. 

5. Select a Catalog from the drop-down menu you want to promote.

   

   

6. Choose the products you want to promote from the Product Set drop-down menu.

   Tip: For better control of the products that appear in your ads, you can create a Product Set using filters.

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7. Click Add New Product Set to add another product that you want to promote. It will create separate Ad Sets for the promoted object. You can add different targeting and creatives for each promoted object from the Target Audience and the common Creatives sections, respectively. For more information, see Add Multiple Promoted Objects to a Snapchat Campaign.​

8. Select the custom properties under Define Custom Properties and click Next.

9. In the Target Audience section, select from an existing target audience, or click Create New Audience to create a new target audience for your DPA Ad. You can further customize your Product Audience while creating a new audience.

10. Proceed to the Creatives section and provide the creative details. For more information, see DPA — Creative Details.

11. Follow the prompted steps to publish your campaign. For more information, see Compose Snapchat Ads.​

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To create a Product Set using filters

1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Ads Composer within Execute.

2. On the Ads Composer window, select your Snapchat Ad account.

3. In the Campaign Details section, choose your campaign objective as Catalog Sales.

4. Enter a Campaign Name. You can also select Use a Naming Convention for a predefined campaign name. 

5. Select a Catalog from the drop-down menu you want to promote.

6. Click Add New Product Set in the top right corner of the Product Set drop-down menu.

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7. On the Create Product Set pop-up window, enter a Name and select a Currency for the product set.

   

   

8. Select All or At least one from Match Items for _ of the following rules drop-down menu. This will match all or at least one of the items into your product set from the selected Catalog according to the filter you will set.

9. Select a filter from the Select Field drop-down menu based on the selected Product Catalog Type. For more information on the available filters, see Product Catalog Filters.

10. Select an operator from the Operator drop-down menu and a Value as per the selected filter.

11. Click Add another filter to include another filter to your product set.

12. Click Create in the bottom right corner of the pop-up window.

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Add new catalog — field descriptions

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Create Feed — Field Description

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Product Catalog Filters

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DPA — Creative Details

Before you begin, familiarize yourself with the Ad Formats required for Dynamic Ads.

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