Snapchat Ads Optimization

Updated 

Optimize your Snapchat Ads towards a specific action such as installing your app, watching a video, or completing a purchase with goal-based bidding. In this article, you'll learn about the Snapchat optimization goals available in Sprinklr and how to setup the optimization goals for Snapchat Ads.

Enablement Note:

The use of this capability requires that Sprinklr Marketing (Ads) be enabled in your environment. To learn more about Sprinklr Marketing (Ads), please work with your Success Manager.

Advantages of Selecting the Correct Optimization Goal

Selecting the correct optimization goal for your Snapchat ads can significantly impact the effectiveness and efficiency of your campaigns. Here are some key advantages:

  • Data-Driven Insights: This approach allows for better tracking of campaign performance against specific objectives, providing valuable insights for future campaigns and helping refine your advertising strategy.

  • Targeted Outcomes: Goal-based bidding helps you concentrate on the metrics that matter most to your business, whether that's driving website traffic, increasing brand awareness, or boosting app downloads.

  • Optimized Performance: Selecting the right goal aligns your ads with desired outcomes, whether it's brand awareness, website visits, or conversions leading to better overall performance.

To Setup Optimization Goals for Snapchat Ads

  • Navigate to Sprinklr Marketing > Advertising > Ads Composer.

  • Select the desired Ad Account and enter the campaign details.

  • Select your desired Target Audience and go to Budget and Schedule.

  • Click Optimize for under Enter the Bidding details for Ad Squads to view the available optimization goals for the selected objective. For more details on composing Snapchat Ads, click here .

Goal Based Bidding by Objective

Available Optimization Goals

Definition

Click

Optimize towards Snapchatters who are most likely to click on your ad, at a specified cost-per-click.

Impressions

Deliver as many ads as possible to Snapchatters, based on a specified CPM (cost per 1,000 impressions).

Share

Optimize towards Snapchatters who are most likely to share your Lens (via Chat or Stories), at a specified cost-per-share.

Story Open

Optimize towards Snapchatters who are most likely to tap and open your Story Ad (in Discover Feed), at a specified cost-per-open.

Available Optimization Goals

Definition

Install

Optimize towards Snapchatters who are most likely to install your app, at a specified cost-per-install.

Impressions

Deliver as many ads as possible to Snapchatters, based on a specified CPM (cost per 1,000 impressions).

Click

Optimize towards Snapchatters who are most likely to click on your ad, at a specified cost-per-click.

App Purchase

This bid type is for mobile app advertisers seeking high-intent installs. It's a hybrid optimization type that delivers impressions to Snapchatters who are most likely to download your app but also make a purchase after they install.

App Sign Up

This bid type is for mobile app advertisers seeking high-intent installs. It's a hybrid optimization type that delivers impressions to Snapchatters who are most likely to download your app but also sign up after they install.

App Add to Cart

This bid type is for mobile app advertisers seeking high-intent installs. It's a hybrid optimization type that delivers impressions to Snapchatters who are most likely to download your app but also sign up after they install.

Available Optimization Goals

Definition

Click

Optimize towards Snapchatters who are most likely to click on your ad, at a specified cost-per-click.

Landing Page View

Optimize towards Snapchatters who are most likely to click then load the ad’s landing page.

Available Optimization Goals

Definition

Click

Optimize towards Snapchatters who are most likely to click on your ad, at a specified cost-per-click.

App Purchase

This bid type is for mobile app advertisers seeking high-intent installs. It's a hybrid optimization type that delivers impressions to Snapchatters who are most likely to download your app but also make a purchase after they install.

App Install

Optimize towards Snapchatters who are most likely to install your app, at a specified cost-per-install.

Available Optimization Goals

Definition

Share

Optimize towards Snapchatters who are most likely to share your Lens (via Chat or Stories), at a specified cost-per-share.

Story Open

Optimize towards Snapchatters who are most likely to tap and open your Story Ad (in Discover Feed), at a specified cost-per-open.

Click

Optimize towards Snapchatters who are most likely to click on your ad, at a specified cost-per-click.

Pixel Purchase

Optimize towards Snapchatters most likely to complete a purchase on your website, at a specified cost-per-purchase. 

Available Optimization Goals

Definition

Impressions

Deliver as many ads as possible to Snapchatters, based on a specified CPM (cost per 1,000 impressions).

2 Second Video View

Optimize towards Snapchatters who are most likely to complete a qualified video view, which is 2+ seconds of consecutive screen time OR click on the ad, whichever comes first.

15 Second Video View

Optimize towards Snapchatters who are most likely to watch your video for 15 seconds OR complete 97% of the total video length OR click on the ad, whichever action comes first.

Available Optimization Goals

Definition

Click

Optimize towards Snapchatters who are most likely to click on your ad, at a specified cost-per-click.

Story Open

Optimize towards Snapchatters who are most likely to tap and open your Story Ad (in Discover Feed), at a specified cost-per-open.

Available Optimization Goals

Definition

Click

Optimize towards Snapchatters who are most likely to click on your ad, at a specified cost-per-click.

App Install

Optimize towards Snapchatters who are most likely to install your app, at a specified cost-per-install.

App Purchase

This bid type is for mobile app advertisers seeking high-intent installs. It's a hybrid optimization type that delivers impressions to Snapchatters who are most likely to download your app but also make a purchase after they install.

App Sign Up

This bid type is for mobile app advertisers seeking high-intent installs. It's a hybrid optimization type that delivers impressions to Snapchatters who are most likely to download your app but also sign up after they install.

App Add to Cart

This bid type is for mobile app advertisers seeking high-intent installs. It's a hybrid optimization type that delivers impressions to Snapchatters who are most likely to download your app but also add an item to their cart after they install.

Available Optimization Goals

Definition

Click

Optimize towards Snapchatters who are most likely to click on your ad, at a specified cost-per-click.

Story Open

Optimize towards Snapchatters who are most likely to tap and open your Story Ad (in Discover Feed), at a specified cost-per-open.

Landing Page View

Optimize towards Snapchatters who are most likely to click then load the ad’s landing page.

Available Optimization Goals

Definition

Click

Optimize towards Snapchatters who are most likely to click on your ad, at a specified cost-per-click.

Story Open

Optimize towards Snapchatters who are most likely to tap and open your Story Ad (in Discover Feed), at a specified cost-per-open.

Landing Page View

Optimize towards Snapchatters who are most likely to click then load the ad's landing page.

App Install

Optimize towards Snapchatters who are most likely to install your app, at a specified cost-per-install.

App Purchase

This bid type is for mobile app advertisers seeking high-intent installs. It's a hybrid optimization type that delivers impressions to Snapchatters who are most likely to download your app but also make a purchase after they install.

App Sign Up

This bid type is for mobile app advertisers seeking high-intent installs. It's a hybrid optimization type that delivers impressions to Snapchatters who are most likely to download your app but also sign up after they install.

App Add to Cart

This bid type is for mobile app advertisers seeking high-intent installs. It's a hybrid optimization type that delivers impressions to Snapchatters who are most likely to download your app but also add an item to their cart after they install.

Note: Bid is subject to the event conversion exploration phase, learn more here .