How to Compose One Click Ad Buys
Updated
Create pre-configurations for your ad creatives and help campaign creators maintain consistency in building effective campaigns.
An admin can pre-configure some of the Ad campaign details and create an Ad Buy to ensure that all the campaign creators use the pre-configured values and maintain consistency. The Ad creator can then select the Ad Buy created by the admin and use it to build a campaign.
Note: The use of this feature requires that Sprinklr Marketing (Ads) be enabled in your environment. To learn more about Sprinklr Marketing (Ads), please work with your Success Manager. |
Before you begin
An admin needs to set up the configuration for One Click Ad Buys. For more information on how to configure One-Click Ad Buys, see Configure One-Click Ad Buys.
To compose One Click Ad Buy
Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, select One Click Ad Buy within Execute.
On the Ad Buys window, select your ad buy configuration from the Please select an Ad Buy drop-down list.
Choose an Ad account from the Ad Account drop-down list.
Enter a Campaign Name in Paid Initiative Name field.
In the Ad Creative section, select from the existing posts or click Create new to create a new Ad creative. Once you have selected the creative, hover over the vertical ellipsis (⋮) to use the Remove and Use as Template options.
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In the Targeting section, select from the existing target audience, or click Create new to create a new target audience.
Note:
The Audience targeting in the One-Click Ad-Buys view allows you to view all the necessary Audience targeting information upfront.
In the Placement section, select the position where you want your Ad to be placed.
In the Bidding section, set a pricing strategy and select an optimization for your Ad campaign.
In the Budget section, enter the budget details.
In the Custom Fields section, fill in the custom fields as desired.
In Campaign Duration section, enter the Start Date and End Date for your campaign.
Click Review at the bottom to review the details of your newly composed campaign.
Hover over Publish at the bottom and select Publish to immediately publish your Ad campaign or select Publish as Paused to publish without activating it.
Note: You can save your ad campaign as a draft by clicking Save as Draft and then publish it later from the Ads Manager. |