‎Different Data sources | Sprinklr Help Center

Different Data sources

Updated

2 months ago

Data Sources

In Sprinklr platform, data is recorded and stored at different levels, representing different entities within the system. Each entity has its own data source, and when configuring a widget, it is crucial to select the appropriate data source to populate the relevant metrics and dimensions specific to that entity.

For example, when analyzing data related to a customer service case, the data source would correspond to the case entity. This data source would provide access to metrics such as case status, case duration, case resolution time, customer information, and other relevant case-specific details.

Similarly, if you are interested in analyzing data related to individual messages exchanged on social media platforms, you would choose the data source specific to messages.

By selecting the appropriate data source when configuring a widget, you ensure that the widget displays the relevant metrics and dimensions specific to the entity you are analyzing. This allows for more accurate and targeted analysis of the data within the Sprinklr platform.

Type — Field Descriptions

Data Source	Use Case
Social Analytics	This is used for Case Level reporting.
Inbound Analytics	This is used for Message Level reporting. Receiving an inbound message. You can assign it to an individual, mark it as resolved, assign it to a queue, and so on.
Benchmarking	Aggregate, compare and share social activity including comments, shares, likes, and even response times.
Paid	This is a premium feature.
Universal Profile	This is used for Profile Level reporting.
Unified Analytics	Sprinklr's Data Engine merges data from multiple sources into a Pipeline that transforms the combined data into a single report.
Process Execution Analytics	This data source is used for Guided process reoporting.
Audience	Based on the insights of the audience such as language, gender, location, etc.
Social DMP	Grow your online audience and support interaction with customers through digital monitoring.
Advocacy	Advocacy provides a single space for employees and consumers to share out approved brand content to their social following to increase brand awareness and market share.
SAM	Local repository of all asset types that you need for publishing to social media channels.
Live Dataset	Fetch real-time data from the sources.
WEB	Contains a specified domain to collect and measure all of the variable tags you have assigned to your Web Analytics Profile.
Audience Activity	Filter profile based on Profile Lists, Custom Properties, Tags, and others. You can also add tags and properties to the profile using custom fields.
Listening	Fetches keyword-based searches from sources across the social web. Enables you to view messages from millions of sources in one place, making monitoring and analysis simple.
Outbound Message	Outbound message engagement and activities demographics. When Not Set appears on an account in your Outbound Message reports, it means that the post for that account is in a draft state. To learn more about Not Set Account capability enabled in your environment, please work with your Success Manager. Internal Note: Use this DP for Not Set Accounts: REPORTING_NOTSET_DUMMY_ACCOUNT_FILTER_ENABLED("reporting.notset.dummy.account.filter.enabled", BOOLEAN, PARTNER), Please note that enablement of this capability requires additional setup.