How to Configure Ads Web Analytics at the Ad Account Level

Updated 

This article will cover the process of configuring web analytics at an ad account level. This will automate the process of applying web analytics, Sprinklr will append web analytics in all URLs for that particular ad account.

Configure Web Analytics For Domain

  1. Click the New Tab icon. Under the Governance Console tab, click Accounts within Platform Setup.

  2. On the Accounts window, hover over the Options icon alongside the desired account and select Web Analytics.

  3. On the Configure Web Analytics pop-up window, enter the Domain details and select the Analytics Profile.

  4. Click Save in the bottom right corner. For more information, see Web Analytics Configuration — Field Descriptions.Configuring Web Analytics at Account Level

Example Scenario

  • At Page Level - Web Analytics will be applied at the Page level when you use Page in a Creative regardless of Ad Account.

  • At Ad Account Level - Web Analytics will be applied at the Ad Account level when you use Ad Account in a Campaign regardless of Page.

  • If the domain is *sprinklr*, Web Analytics will only be applied to all domains/web URLs containing sprinklr when using the Ad Account or Page.

  • If the domain is *, Web Analytics will be applied to all domains/web URLs when using the Ad Account or Page.

Web Analytics Configuration — Field Descriptions

Term

Description

Domain

Enter the domain of the client for which you want to view web analytics. Domains should start and end with * to ensure anything after the domain is considered in web analytics.

Analytics Profile

Select the analytics profile from the list for which you want to view the web analytics.

Add another parameter

Click to add another parameter.

Note

Without mapping domains with correct profiles, web analytics will not work.