Bulk Import makes campaign launches faster by allowing you to effortlessly scale capabilities that add value to different stages of the campaign lifecycle. In this article, you will learn about the various enhancements made to the Bulk Import workflow for improved usability and increased efficiency.

• Improvements to Bulk Import Template

• Export Template for Bulk Import

• Bulk Column Header Label Changes

• Import & Export — Deprecated Headers

• FAQs

Improvements to Bulk Import Template

Export Template for Bulk Import

While configuring a Bulk Template, not all the columns pertaining to the desired campaign objective will be relevant for your use case. For Instance:

• While creating a new Ad under an existing campaign, you will need to configure only the Creative fields, as other information including Targeting and Budget details would be pre-built for an existing Ad Set.

• While creating a single Image / Video Ad, you will need to only use the Image / Video headers, and fields related to Carousel Ads would not be relevant.

In such cases, exporting All Columns would needlessly provide all the columns including those that would not be suitable for your use cases. In this enhancement, we have improved this behavior and have included a direct adaptation of the bulk import templates curated to your use cases by taking an export. Using Ads Manager Export, you can directly get the following curated templates for your bulk use-cases.

Bulk Column Header Label Changes

Import & Export — Deprecated Headers

FAQs

Will the Bulk template enhancements (Objective segregation, Drop-down boxes, Color codes) impact the Export functionality?

Bulk Template enhancements will reflect in the following templates:

• Standard Templates downloaded using Download Import Template option

• Bulk Import Template in Ads Manager Export

• Present Manager View in Ads Manager Export

• Custom Configuration in Ads Manager Export

Can we Bulk Import Ads for multiple channels or campaign objectives using the same Bulk sheet?

We can Bulk Import Ads for only one channel at a time using the same Bulk sheet. However, Ads for more than one campaign objective belonging to the same channel can be configured within the same Bulk sheet.
 

Can we use Bulk headers for multiple campaign objectives within the same tab while Importing?

Yes. If you have a custom template that has bulk headers for multiple objectives (belonging to the same channel) consolidated in one tab, then such templates would continue to work while Importing.

Which capabilities will be newly supported in Bulk after the enhancement?

Using Bulk Import, you will now be able to create posts with Placement Asset Customization, Language Customization, and Dynamic Creatives.

How will the enhancements impact my existing Bulk workflow?

If you are currently using a Standard template or Ads Manager Export for your Bulk Import workflow, then such templates will automatically reflect the changes, and no adapters will be required. 

However, if you are using a Custom Bulk Template, then you will need to adapt your template sheets to suit the label changes and field deprecations as described above.

Do the fields highlighted in yellow color code have to be necessarily filled for successful Import?

Yes. Fields highlighted in yellow are always considered mandatory and need to be filled for successful Import. However, the mandatory color coding for Custom fields is only an indication, and custom fields will not be validated during Bulk Import.

Will the Bulk Templates dynamically update newly added custom fields and custom field values?

Yes. Custom fields will be dynamically captured and newly added fields will automatically reflect in the latest Bulk Export.

Will the time-related fields in the Bulk templates align with the Account time zone?

The time-related fields in the Bulk templates will align with the GMT time zone and not the Account time zone.

Are there any best practices to be followed while using Bulk templates?

Refer to the following points for best practices while using Bulk Templates:

• The Bulk Import should only contain sheets that are relevant to the bulk import template and follow the template format. If any other sheets, that are not related to the Bulk Import, are present in the import workbook, then the bulk import will not be processed successfully.

• The alignment of the header descriptions can get changed in the Bulk templates when you edit and save them. To avoid this, you can follow the below two best practices:

  • A copy of the bulk sheet can be created in the same workbook. This would ensure that the header descriptions retain the readable format.

  • If you would want to use the same Bulk sheet, then ensure that the sheet is saved only after making all the edits to retain the readable format for header descriptions.

Does the Bulk Enhancements allow for Twitter Cards update?

If you export an Ad and update the fields relevant to the Twitter Cards, it will have no impact on the original Twitter Card that was selected. However, a new Twitter Card will be created with the newly added fields.