How to Bulk Import Ads for Creation Purposes
Updated
Bulk Importing Ads is an efficient way to create multiple ads in the Ads Manager. This makes campaign launches faster by allowing you to effortlessly scale capabilities that would add value to the different stages of the Advertising workflow.
In this article, we will guide you through the following use cases for Execution where bulk can drive efficiencies upon scaling. Click on a use case below to find its corresponding user guide:
Before You Begin
Familiarize yourself with how to Bulk Import Ads.
To Create Multiple Creative Variations
To avail the bulk import capability, you can either:
Navigate to the Bulk Import window and select Download Excel Template, or
Export similar ads by navigating to the Export Bulk Template window. Here, select Bulk Import Templates and choose Creating New Campaigns similar to filtered entities for creating new variations.
Note If you are creating a New Creative, you can directly fill in the respective creative headers where you want to create variations. For existing creatives, proceed with the steps given below. |
Next, click the New Tab icon
. Under the Sprinklr Marketing (Ads), click Creative Library within Plan.
On the Creative Library window, double click on the desired asset you would like to pull in using bulk import.
From the Asset Details pane to the right, follow the respective steps below for the different asset states:
If your asset is in the Draft state:
Copy the asset ID.
Create a column named Sprinklr Draft Post ID in the bulk import spreadsheet and paste the Id under the column. Use the given format for entering the asset id in the spreadsheet: d:[ID NUMBER]. After adding the Id, all other values (like image name and body copy) will automatically be copied so you do not need to fill in those columns in the bulk sheet.
Follow the same for multiple assets and Save your spreadsheet after the details are entered.
If your asset is in the Published state:
Copy the Story Id from the channel Permalink under the Basic Details section. The story Id is the number at the end of the given link.
Paste the Id under Story ID column of the bulk import spreadsheet. Use the given format for entering the story id in the spreadsheet: s:[ID NUMBER].
Copy the Link Object Id from the channel Permalink under the Basic Details section. The link object Id is the number between the channel website URL (eg: www.facebook.com) and posts as given in the permalink.
Paste the Id under Link Object ID column of the bulk import spreadsheet. After adding the Id, all other values (like image name and body copy) will automatically be copied so you do not need to fill in those columns in the bulk sheet.
Follow the same for multiple assets and Save your spreadsheet after the details are entered.
Navigate to the Bulk Import window from the top navigation bar and click Upload to upload your Excel file with the asset details.
From the bottom right corner of the Bulk Import window, click Import to pull in the creatives.
Customize Creatives for Placements & Languages
Customize your Facebook creatives for different placements and localize the creatives into multiple languages using Bulk Import. In the table below, you will find all the template headers and descriptions to customize creatives for placements and languages.
Header | Description | Header | Description |
Default Language | Select the Default Language for your creative from the available options. Example: English (All) | Dynamic Text 1 | Provide the Text for your current variation that tells people about what you are promoting. |
Dynamic Image 1 | Provide Image, Image SAM Id, Image URL, or Image Hash for your image variation. Provide the Image file name along with file extension in the following format: Image1.jpeg (or) Image1.png | Dynamic Text 1 DCM Ad Id | Provide the DCM Ad Id created for the Website URL provided in the text, if you have configured DCM for this Ad. Example: 416892776 |
Dynamic Image 1 Url | Provide Image, Image SAM Id, Image URL, or Image Hash for your image variation. Provide a public URL of the Image. | Placement for Dynamic Text 1 | Provide the Placements where you would want to serve your text variation. Example: Feed, Right Hand Column |
Dynamic Image 1 SAM Id | Provide Image, Image SAM Id, Image URL, or Image Hash for your image variation. Image SAM ID can be obtained from the Image details in Asset Manager and entered in the following format: 5e5e09ef43b1060001cb8fdb | Language for Dynamic Text 1 | Provide the Language corresponding to your text variation. Example: Spanish |
Dynamic Image 1 Hash | Provide Image, Image SAM Id, Image URL, or Image Hash for your image variation. Example: 954ebba78f79f2fb0dec4ff382cff0f1 | Dynamic Call to Action 1 | Select the Call to Action variation for your dynamic creative from the available options in the drop-down. Note that Call to Action variation is not supported for Placement Asset Customization or Language Customization. |
Placement for Dynamic Image 1 | Provide the Placements where you would want to serve your image variation. Example: Feed, Right Hand Column | Dynamic Description 1 | Provide a description variation for your Link. |
Language for Dynamic Image 1 | Provide the Language corresponding to your image variation. Example: Spanish | Placement for Dynamic Description 1 | Provide the Placements where you would want to serve your description variation. Example: Feed, Right Hand Column |
Dynamic Video 1 | Provide Video, Video URL, Video Id, or Video SAM Id for your video variation. Provide the Video file name along with file extension in the following format: Format: Video1.mp4 | Language for Dynamic Description 1 | Provide the Language corresponding to your description variation. Example: Spanish |
Dynamic Video 1 Url | Provide Video, Video URL, Video Id, or Video SAM Id for your video variation. Provide a public URL of the video. | Dynamic Headline 1 | Add a brief Headline variation for your Ad. |
Dynamic Video 1 SAM Id | Provide Video, Video URL, Video Id, or Video SAM Id for your video variation. Video SAM ID can be obtained from the Video details in Asset Manager and entered in the following format: 5e5e09ef43b1060001cb8fdb | Placement for Dynamic Headline 1 | Provide the Placements where you would want to serve your Headline variation. Example: Feed, Right Hand Column |
Dynamic Video 1 Id | Provide Video, Video URL, Video Id, or Video SAM Id for your video variation. Channel Id of the Video can be obtained from the Video URL. Example: 1861445164178007 | Language for Dynamic Headline 1 | Provide the Language corresponding to your Headline variation. Example: Spanish |
Dynamic Video 1 Thumbnail Url | Provide a public URL of the video thumbnail image. | Dynamic Link Url 1 | Provide a variation for your Website URL. |
Dynamic Video 1 Thumbnail SAM Id | Dynamic Display Link 1 | Provide a variation for Display Link of your Website URL. | |
Dynamic Video 1 Thumbnail Hash | Provide Image Hash for your video thumbnail. Example: 954ebba78f79f2fb0dec4ff382cff0f1 | Dynamic Link Url 1 DCM Ad Id | Provide the DCM Ad Id created for your Website URL variation, if you have configured DCM for this Ad. Example: 416892776 |
Dynamic Video 1 Captions | Provide the file name of the captions along with file extension in the following format: Subtitilefile.srt | Placement for Dynamic Link Url 1 | Provide the Placements where you would want to serve your Link URL variation. Example: Feed, Right Hand Column |
Placement for Dynamic VIdeo 1 | Provide the Placements where you would want to serve your video variation. Example: Feed, Right Hand Column | Language for Dynamic Link Url 1 | Provide the Language corresponding to your Link URL variation. Example: Spanish |
Language for Dynamic VIdeo 1 | Provide the Language corresponding to your video variation. Example: Spanish |
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Channel Specific Best Practices
For all your targeting parameters to auto-populate, you can take the Audience Ids from the Audience Manager window and use them within the Sprinklr Targeting Id column of the import file. This will allow you to use your saved audience seamlessly without creating the audience again in the ad import file. |
You can enable faster delivery of your budget as compared to the standard delivery for Pinterest Ad Groups by entering Yes in the Use Accelerated Delivery column of the template. |
For Facebook Store Visits Ads, you can enter Collection Ad as your creative format in the Creative Type column of the template. This will allow you to bulk import the collection ads for your ad campaign. |
You can add Snapchat Pixel Id in the ads import template to keep track of conversions, such as purchases, sign-ups, etc. for your Snapchat ad groups. |
For your LinkedIn Link Post Ads, you can edit the URLs by providing the associated Story IDs in the import file. Please note that the domain of the URL cannot be changed and web analytics must be applied again to the URL field. |
You can provide mobile deep links for Pinterest ads using Bulk Import. This will help you drive users to a specific landing page within the app. You can input multiple deep links separated by a semicolon. The following columns are available in the bulk import file for you to input the mobile deep links: For Standard Pin - iOS Deep Link URL, Android Deep Link URL For Carousel Pin - Carousel iOS Deep Link URL, Carousel Android Deep Link URL |
For Facebook ads, you can enable campaign budget optimization by entering Yes within the Enable Campaign Budget Optimization column of the bulk import file. However, providing No as its value or leaving the field blank will not enable campaign budget optimization. |