Optimization of Assets in Advanced Publisher: Asset Specifications for Different Social Channels

Updated 

Overview

Assets published on social media channels through the Advanced Publisher are optimized to channel-specific requirements to prevent loss of quality on publishing. Here are the channel-specific guidelines for optimization of different assets.

Facebook

Entities

Image Guidelines

Format

JPEG, JPG, PNG, and GIF

File Size

1 GB (Post)

8 MB (Direct Message attachment)

X

Entities

Image Guidelines

Format

JPG, PNG, GIF

File Size

Image: 100 MB

Animated GIF: 15 MB

Instagram

Entities

Image Guidelines

Format

JPEG/JPG, and PNG

File Size

8 MB (Post)

8 MB (Direct Message attachment)

LinkedIn

Entities

Image Guidelines

Format

PNG, JPEG, and GIF

File Size

Dimension less than 36152320 pixels

GIF format supports up to 250 frames

Pinterest

Entities

Image Guidelines

Format

JPG/JPEG, PNG, and GIF

File Size

10 MB