The integration of Listening streams within Advocacy enriches your content pool and provides an avenue for advocates to amplify their engagement. By seamlessly merging curated brand content with organic mentions, Advocacy becomes not only a platform for promotion but also a hub for meaningful interactions. Elevate your brand's presence by tapping into the power of Advocacy and Listening integration 

Amplify Your Content Diversity 

Admins can now seamlessly integrate positive brand mentions from various sources into dedicated listening streams. These streams are then displayed on the Advocacy site, allowing users to not only share but also engage with these mentions across their social media platforms. 

For those who are already utilizing listening capabilities, Advocacy takes it a step further. Automatic listening streams can be effortlessly set up to populate the Advocacy site with shareable and engaging posts. These streams encompass curated non-brand content, including organic mentions, alongside brand-approved content. This unique amalgamation creates a diverse content pool that resonates with users and enhances their engagement.   

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Channeling the Social Power 

Harnessing the vast expanse of the internet, Advocacy empowers brands to pull conversations from various online platforms and integrate them seamlessly onto the Advocacy site. This capability is currently available for major social channels, including Twitter, Facebook, and Instagram, ensuring that your brand's reach extends to where your advocates are most active. 

Integrating Listening Mentions 

Integrating listening mentions into your Advocacy site is a straightforward process. To achieve this, follow these steps: 

Adding Listening Mentions to the Engagement Dashboard 

1. Click the New Tab icon. Click Engagement Dashboard under the Sprinklr Social tab. 

2. Create a new engagement dashboard and add a new column. 

3. Select Listening as a source and configure the column type as per your preferences. 

4. Provide the necessary information and workflow properties for the column. 

5. Click Save to save your settings to create the new column. 

Adding Listening Mentions to an Advocacy Content List 

1. Navigate to the Admin Console within Engage under the Sprinklr Social tab. 

2. Click View Sites and select Build Site next to the desired site. 

3. Access the Content tab and choose Listening Mentions as a source in the Select Source section. 

4. Define the type of content list and provide its name and description. 

5. Select the Engagement Dashboard and column where Listening Mentions are configured. 

6. Click Save to save your settings to incorporate the listening mentions into your content list. 

   Note: Users can natively interact with Listening stream posts for some of the channels like Twitter and Facebook by Retweeting, Liking or Resharing them.