Editorial calendar is a visualization tool for planning & organizing all marketing activities. You can customize your Editorial Calendar to monitor advocacy and organic content in a comprehensive view to provide your team insight into content strategy and efficient collaboration. 

Why Use Editorial Calendar 

• Visual Representation: Users can define color coding features to quickly identify and distinguish between various states or concepts.  

• Organization and Planning: Features such as Filters, Group By & Calendar Boards allow users to organize content and campaigns   

• Adaptability and Flexibility: Calendar allows users to update the properties of campaigns or rescheduling content as needed.  

• Deeply Integrated with other features: All feature properties can be viewed and updated from the third pane which is part of the calendar.  

• Content-Specific Features: Ability to edit the entity (campaigns, sub-campaigns, events, tasks, messages, and paid initiatives) directly from the calendar.  

How to access the Editorial Calendar

1. Under the Sprinklr Social tab, click Editorial Calendar within Plan. 

2. Select a View that you prefer. 

   1. Calendar View: A rigid view of the period you select. You can not customize the date range to your preference within the range of the period. 

   2. Timeline View: A flexible view of the period you select. You can customize the date range to your preference within the range of the period. This translates into infinite horizontal scrolling in timeline view.

      

3. Select the View Type you wish to look at in the Calendar/Timeline.

4. Apply Filters and Group By to improve the relevancy of the content you see. 

    

5. Users further have the ability to create/modify content. 

6. Click Create Post to add a new Post.

7. Double click on an already published post to open the collaboration third pane to modify the content.

Best Practices 

• Configure your view settings optimally: Do not select all the available entities (Campaigns, Sub-Campaigns, Events, Messages, Paid Initiatives and Tasks) within the view. Only select absolutely needed entities to see the most relevant content. 

• Hide your filter to improve the real estate of the Editorial calendar: This way a user can see a lot more content. 

• Get accustomed to only one of the views - either calendar view or timeline view. Frequently switching between both these entities can cause a lot of confusion. 

• Filtering: Apply the relevant filters to view meaningful content in your calendar.