Introduction 

In the ever-evolving landscape of advertising and content creation, adaptability and versatility are the keys to staying ahead. Introducing our feature: "Content Modification" within the Ads Composer and Ads Creative Library. Designed to cater to the needs of creative creators and content writers, this tool empowers you to take full control of your ad content. Whether you need to reword, elongate, shorten, or even translate your messaging, it's all at your fingertips. Unleash your creativity while maintaining the essence of your brand's voice. Say hello to effortless content adaptation and watch your campaigns flourish across diverse platforms, languages, and audience preferences. 
 
Impact & Business Value 

The feature described offers several valuable business insights, addresses important use cases, and comes with specific limitations: 

1. Content Adaptation: 

Use Case: Advertisers and content creators can modify existing content to suit different ad placements, platforms, or target audience preferences. 

Business Insight: Content adaptation ensures that the message remains consistent while optimizing it for specific contexts, leading to improved campaign performance. 

2. Multilingual Marketing: 

Use Case: Brands can use this feature to easily translate their ad content into multiple languages to reach a global audience. 

Business Insight: Multilingual marketing expands a brand's reach, engages diverse audiences, and enhances brand visibility in international markets. 

3. Message Length Optimization: 

Use Case: Marketers can adjust the length of ad copy to meet platform-specific character limits or to experiment with different content lengths. 

Business Insight: Optimizing message length ensures that the ad is not cut off or truncated on various advertising channels, enhancing the overall user experience. 

4. Content Localization: 

Use Case: Businesses can modify content to cater to specific geographic regions or cultural preferences, ensuring that the message resonates with local audiences. 

Business Insight: Localization increases the relevance of ads, leading to higher engagement and conversion rates. 

5. Creative Refreshment: 

Use Case: Brands can periodically refresh their ad content by rewording it, preventing ad fatigue and maintaining the audience's interest. 

Business Insight: Regularly updated content helps sustain advertising effectiveness over time and fosters ongoing customer engagement. 

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Configuration 

Creative Library/ Ads Composer 

1. From the launch pad, click on Creative Library or Ads Composer under Sprinklr Marketing – Advertising. 

2. In the upper right corner, click on “+Create Asset”, and select “Ad Creative” from the drop-down menu when in Ads Creative Library. When in Ads Composer, select your desired Ad account and go to Creatives section and click on "+Add New Creative" to open the creative builder screen. 

3. Fill in the required details such as Channel, Objective, Ad account, Post Type. 

4. You will be able to spot the Sprinklr AI+ button in the Headline/Description or similar fields of the selected channel. 

5. To enable the rewording and other options for modification of content you will need to prefill the fields with certain values of your own. 

6. On hovering over Sprinklr AI+ Button, you will be able to view the following options “Reword”, “Make it Longer”, “Make it Shorter” & “Modify Tone”. 

Note: All these options are disabled when the field remains empty except for Generate Ad Content. 

7. Follow the instructional prompts to accordingly modify your content as per your desire and use. 

Note: “Insert” button acts like append button if you sequentially click on “Insert” while toggling between each response. It will append all the values immediately after one another. If you wish to replace any prompt, simply click on the drop-down below Insert and click on “Replace.” 

8. After being satisfied with your built content, preview your creative on the Preview Screen. 

Limitations & Best Practices 

1. Contextual Accuracy: 

Automated rewording and translation may not always capture the nuanced context of the original content, potentially leading to inaccuracies or misunderstandings. 

2. Quality Control: 

Users must review and edit the modified content to ensure it aligns with their brand's voice, messaging, and quality standards. 

3. Creativity and Tone: 

While this feature can modify content, it may not replicate the creative flair or tone of the original content, especially if it involved humour, emotion, or brand-specific nuances. 

Key Takeaways 

In summary, the Content Modification feature empowers advertisers and content creators to adapt and optimize their ad copy for various contexts, languages, and platforms. However, it should be used judiciously, with human oversight to ensure that the modified content maintains quality, accuracy, and brand consistency.