Facebook Reels are a new way to create short, entertaining videos, get discovered by new audiences and be part of cultural moments on Facebook. This article will cover the steps and guidelines on how to create a Reel post to one or more Facebook accounts in Publisher. 

Steps to Create a Facebook Reel Post

1. Click the Publisher icon in the top right corner of the top navigation bar and select Create Post. In the Create Post window, select the Facebook Page where you want to publish. You can also use Advanced Search to narrow your searches by a series of different filters.

2. Select Reel as the Type of Message from the drop-down menu.​

3. Note: You cannot tag FB pages or profiles while publishing a Facebook reel.

4. Click Select Video to add a video from the Media Uploader. Or, click Upload Video to select media to upload from your device.

5. To edit or change the thumbnail, hover over the thumbnail, click the Options icon, and select Edit Thumbnail or Change Thumbnail, based on your preference. To change thumbnail, select custom thumbnail from the DAM, UGC, upload from your device.

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   Limitations: Maximum thumbnail file size can be 10 MB. Thumbnails can only be created on Videos that have been associated with a Page. We recommend that you use thumbnails with the same aspect ratio as the video.

6. Enter a Description to your selected reel. Next, click the Emoji Picker icon from the Content box to open the emoji menu. Use the icons at the top to browse categories, or search the emoji. Click your chosen emoji, and it'll be added to your description.

7. Click Add Preferred Audience to this post or Add Audience Restrictions to this post.​

8. ​You can also publish the post as a Dark Post or Draft Post and enable Native Scheduling by checking the respective boxes. You can only make it one of them at a time, the other two fields will be disabled.

9. Select a campaign from the Campaign drop-down menu to associate your post with. You can also set your campaign as default by clicking Set as Default. Select a sub-campaign from the Sub-Campaign drop-down menu to associate your post with.

10. Select Tags and Social Bars from the drop-down menu respectively and apply the respective custom properties to the post.

11. You can select URL Shortener to shorten every link that you paste in your message. This helps you make the most of the character limit.

12. Under Approval, set an Approval Type for your post. You can also add an Approval Note.

13. The preview of the post will render on the right pane. Also, you can click the Preview icon in the bottom left corner if you have minimized the Create Post window.

14. Click Post in the bottom right corner to publish the post on the selected Facebook Page immediately. If you are not ready to publish and want to save your post as a draft, click Save as Draft.

15. You can also schedule your post for a future date and time by clicking the   Schedule Post in the bottom right corner. Select the month, date, and time of publishing. Click Apply to save your changes. 

16. To continue publishing the post, check the given Publish Another box in the bottom.