Within Reporting, Ads Reporting, Listening, and Benchmarking Insights, you can designate Target Metrics which will be displayed on a widget graph alongside the actual metrics. Target Metrics allow you to compare the actual performance of a metric against a pre-set goal. It also helps you set targets and performs reporting to check whether the performance goals have been achieved or not. Target Metrics are also used to define quantitative measurements for the quality of your posts and campaigns.
The visualization of setting target metrics in the Reporting Dashboard helps you make an informed change in the budget allocation of a campaign to achieve its objectives.

As always, care must be taken while defining the target metrics.

• Limit the metrics to a set that can be realistically monitored.

• If set too high, they may be completely unattainable.

• Ensure that they can be repeatedly and consistently measured.

• Provide balance across the different factors being measured.

• Prioritize the metrics according to their significance to the posts and campaigns.

To Add Target Metrics

1. Click the New Tab icon . Under the Sprinklr Social tab, click Reporting within Analyze.

2. On the Reporting Home, click the Options icon  in the top-right corner and select Target Metrics.
   
   If you are on a Reporting Dashboard, click the Options icon  in the top-right corner and scroll down to Settings. Hover over Settings and select Target Metrics.
   

3. In the Target Metrics window, click Create Target Metric in the top right corner.

4. Enter the Target Metric details and click Create in the bottom right corner.

Add Target Metric — Field Descriptions

Sharing Target Metrics

1. In the Target Metrics window, hover over the desired target metrics Options icon and select Governance.

2. In the Share Target Metric pop-up window, select the Workspaces and User / User groups you want to give access to. You can also check the box alongside Share with everyone to share the metrics globally.

3. Click on Share in the bottom right corner

Build an Applicable Widget with Target Metrics

Target Metrics have logic built into them so they are only available for an applicable widget. Ensure that the widget and Target Metric must match in the following ways:

• Metric

• Category — Category in the Target metric settings corresponds to the widget Dimension used in the widgets (e.g. Date, Account, etc.).

• Value Calculation

For example,

1. If you have added a Target Metric for 25 Followers Change per 1 Day, that Target would not be available for Widget for Engagement; Rate % Change because the Metric & Value Calculation are not compatible.

2. If you have added a Target Metric or the Account, (category type) which have met the Total (sum) of 20 K (value), where Total Engagements (Metric) over a total period of 2 (aggregate Unit) weeks (aggregation Unit), then while creating the widget select Category as Account, Value as the sum of 20K and Metric as Total Engagement.

3. You can select multiple Target Metrics to be assigned to a given widget. While doing so, you must designate a default Target Metric to appear when the widget loads — within the widget's Options menu, you can switch between Target Metrics you've assigned.

To Create a Widget with Target Metrics

1. Click the New Tab icon . Under the Sprinklr Social tab, click Reporting within Analyze.

2. On the Reporting Dashboard Home, click a custom dashboard where you want to add widgets.

3. On the Custom Reporting Dashboard, click Add Widget in the top-right corner.

4. On the Create Custom Widget window, enter the details as required.
   

5. Mention the parameters that are in compliance with the Target Metrics that you have created.
   (For example, if you have selected Date, Total Engagement options while creating your Target Metrics, you need to select the same parameters while selecting widget type).

6. Select Aggregation as Avg from the available options.

7. Under the Target Metrics section, from the Target Metric drop-down menu, select the Target Metric that you want to apply.

8. Click Save in the bottom right corner to finalize your Widget.

List of Widget Types Supported for Target Metrics

You can use the target metrics with the following visualization types within the widget:

• Column

• Bar

• Stacked Column

• Stacked Bar

• Line

• Spline

• Area

• Area Spline

• Bubble

• Combination