Click the New Tab icon. Under the Sprinklr Marketing - Advertising tab, click Ads Reporting within Analyze.
On the Ads Reporting Home, click the Dashboard Switcher icon from the top-left corner and select Ads Comment Analysis Dashboard within Standard Dashboards.
You can now monitor your ad comments and filter them based on Paid Initiatives, Ad Sets, Ad Variants as well as their custom properties for granular analysis of comments on posts.
Note:-
1.This is a standard reporting dashboard and you cannot customize the widgets
2.This dashboard cannot be cloned.
Different Types of Segmentation and Widgets Available :-
Content Analysis
Ad content is what drives your advertising trajectory and moderating its theme with respect to keywords will effectively help you broaden the consumer base.
In this section, you will find data from your ad comments based on the following segmentation:
Main Topics of Discussion
Top Words
What keywords are mentioned the most within comments?
What phrases are mentioned in the comments?
What is the Volume of conversations by Source?
Most used positive vs negative hashtags
What time of the day got the most comments?
What day of the week got the most comments?
What are the Top 'Emojis' used by the audience of my brand?
Ad Comments
Ad Comments by Paid Initiative
Ad Comments by Ad Set
Ad Comments by Ad Variant
Sentiment Analysis
Monitoring the positive, negative, or neutral sentiment on your ad comments will determine the performance of your ad and effectively avoid any potential crisis.
In this section, you will find data from your ad comments based on the following segmentation:
Total Number of Comments
Breakdown of Positive vs Negative Comments
How has Sentiment on comments changed over time?
What were the top words for mentions with 'Negative' Sentiment?
Count of Negative Mentions
What are the Top Mentions with negative sentiment on your ad comments?
What were the top words for mentions with 'Positive' Sentiment?
Count of Positive Mentions
What are the Top Mentions with positive sentiment on your ad comments?
Actions on insights derived from Ad Comment Analysis dashboard
You can take several actions on the comments from the insights derived directly from the Ad Comment Analysis Dashboard. Within the Sentiment Analysis tab, hover over the Options icon in the bottom right corner of each comment and select the action you desire to take on the comment based on the positive or negative sentiment.
Things to remember
The dashboard data will be backfilled for the last 365 days.
You cannot clone the standard dashboard and will get an error for the same.
The dashboard will only show paid comments.
Even if you do not have a Listening license, you can still leverage the standard dashboard to derive insights.
Enablement note:
This capability is available for users with Full Ads License.
This capability is available for Ads Reporting only customers.
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