How to Create an Audience Group

Updated 

6 months ago

Creating an Audience Group provides you with a new way of grouping the audience assets as individual groups and also using them in your ad creation and ad reporting process. This will allow you to improve your campaign workflow through easier campaign creation and improved visibility into audience performance.

In this article, we will guide you on how to:

Audience Group Use Cases

PERSONA

PROBLEM

SOLUTION

Media Practitioner

- Adding targeting details such as Location, Interests, etc., from scratch can take a lot of time and effort.

​

- Reporting is not streamlined for audiences to analyze data across campaigns.

  • Create audience templates of commonly applied audience sub-segments to create efficiency in the campaign creation process. Additionally, leverage audience groups to identify which segments of the audiences are driving the highest ROI.

  • If you use a particular targeting very often, for example, Location, Custom Audience, etc., you can create an Audience Group and use that while creating a new audience. This will effectively reduce the time taken to build your audience from scratch.

  • In Ads Reporting, the Audience Groups will be exposed as new dimensions that you can use to analyze the aggregate of all the Campaigns using these targeting.

  • You can use custom fields relevant to your targeting in Audience Groups. So, every time you use an audience group, you will no longer require to tag the custom fields, thereby reducing any manual errors and saving time.

To Create an Audience Group in Audience Manager

  1. Click the New Tab icon. Under the Sprinklr Marketing tab, go to the Advertising tab where you can find Audience Manager within Plan.

  2. On the Audience Manager window, click Create Audience in the top right corner and select Create Audience Group.

  3. On the Create Audience Group window, enter/select the audience group details. For more information, see Audience Group – Field Description.
    Audience Group details window

  4. Click Save in the bottom right corner.

To Use/Create Audience Groups from Ads Composer

  1. Click the New Tab icon. Under the Sprinklr Marketing tab, go to the Advertising tab to click Ads Composer within Execute.

  2. On the Ads Composer window, select an Ad Account.

  3. In the Campaign Details section, choose your campaign Objective from Select Objective for your Campaign.

  4. Under Campaign Name, enter a name for your campaign or use a naming convention and click Next.

  5. In the Target Audience section, select Create new Audience.

    Note

    You can select one or more Audience Group(s) from the Saved Target Audiences as well.

  6. On the Create new Audience window, locate the audience type that supports audience groups and proceed with the below steps as per your requirement. For example, Language, Location, Custom Audience, etc.

  1. In the top-right corner of the audience type field, click Use Saved (Audience Type) Group.
    Use Saved Audience Group in Ads Composer

  2. You can now select from the saved audience groups from the drop-down menu.
    Select Audience Group from drop-down menu

  3. Once you have selected your saved audience group, click Save Target Audience or Segment & Save in the bottom-right corner and proceed with your campaign creation. For more information, see, About the Ads Composer.

Note

Segment and Save will only work for cases where multiple groups are selected. If only one group is selected, then the option will be disabled.

  1. In the top-right corner of the audience type field, click Create New (Audience Type). Note that this step is only required if you have clicked on Use Saved (Audience Type) Group to use saved audience groups.
    Click Create New to create a new Audience Group

  2. Select the targeting details for the audience type from the drop-down menu.

  3. In the top-right corner of the audience type field, click Save As (Audience Type) Group. You will be redirected to the Create Audience Group window in the Audience Manager. You can name your audience group and add custom fields as desired.
    Save as new audience group from Ads Composer

  4. Click Save in the bottom right corner to save the new audience group.

Audience Group – Field Description

Terms
Description

Audience Details

Select Channel for Audience Creation

Select from the below channels for which you want to create an audience group:

  • Twitter

  • LinkedIn

  • Facebook

  • Pinterest

  • Snapchat

  • TikTok

  • LINE

  • Nextdoor

Select an Ad Account for the Channel

Select the Ad Account associated with the selected channel.

Audience Name

Enter the name of your audience group.

Audience Description

Enter a brief description of your audience group.

Special Ad Categories

(Facebook only)

Choose categories that best describe what your campaign will advertise.

Audience Group Type

Audience Group Type is nothing more than a sub-segment of the overall audience.

Select from the following types by which you can group your audience based on the selected channel:

  • Behavior Group

  • Custom Audience Group

  • Demographics Group

  • Interests Group

  • Language Group

  • Location Group

  • Audience Group

  • Company Group

  • Demographics Group

  • Education Group

  • Geography Group

  • Interests and Traits Group

  • Job Experience Group

  • Language Group

  • Advanced Demographics Group

  • Geo Location Group

  • Language Group

  • Location Category Group

  • Predefined Audience Group

  • Snap Audience Match Group

  • Expanded Audience Group

  • Flexible Tailored Audience Group

  • Interests Group

  • Keywords Group

  • Language Group

  • Location Group

  • Similar to Followers of Users Group

  • Tailored Audience

  • Custom Audience Group

  • Interests Group

  • Language Group

  • Location Group

  • Custom Audience Group

  • Interests Group

  • Location Group

  • Custom Audience Group

  • Interests Group

  • Language Group

  • Location Group

  • Interests Group

  • Location Group

Targeting Details

Selected Audience Group Type

Based on the selected audience group type, select the audience assets that you want to group.

Custom Properties - Select the custom fields for your audience group as desired.

Visibility and Permissions
Visible in all workspaces
Check the box to make the audience group visible in all the workspaces of your environment or select the particular Workspaces/Workspace Groups from the Workspace drop-down menu.
View Globally
Check the box to make the audience group visible to all the users and user groups of your environment or select the particular Users/User Groups from the Users / Users Groups drop-down menu.
Edit Globally
Check the box to allow all the users and user groups of your environment to edit the audience group or select the particular Users/User Groups from the Users / Users Groups drop-down menu.

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