How to Create Custom Audiences
Updated
Creating a Custom Audience allows you to directly import or manually enter Audience member details or to configure an Audience based on past actions through one of your brand's social channels. For example, a list of users who have viewed your Facebook videos.
To Create a Paid Custom Audience
1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Audience Manager within Plan.
2. On the Audience Manager window, click Create Audience in the top right corner and select Create Custom Audience.
3. On the Create Custom Audience window, select Audience Type as Paid.
4. You can create custom audiences by uploading or manually entering audience details or creating an audience based on interactions with your brand accounts.
Select the Channel and its associated Ad Account for the Audience.
Note The availability of some Audience Types, like Facebook Video Engagement and Twitter Flexible Audience, will depend upon the channel selected for your Custom Audience. |
5. Enter the basic details for your new Custom Audience, including Audience Name (Enter a name or Use a Naming Convention) and an optional Description.
Tip You can enable the Enable Compliance Check permission within Audience Manager to disable the creation of custom audiences via customer file uploads (Upload Data File/Upload Data Manually). This will be useful to users who reside in countries that have data protection laws like GDPR for creating custom audiences using PII (Personally Identifiable Information). This permission is also available within Data Management Platform roles to disable activating audience segments using PII on channels to create a custom audience. |
6. Select the custom fields as desired in the Custom Properties section.
7. Add Visibility and Permissions.
Visible in all workspaces - Check the box to make the custom audience visible in all the workspaces of your environment or select the particular Workspaces/Workspace Groups from the Workspace drop-down menu.
View Globally - Check the box to make the custom audience visible to all the users and user groups of your environment or select the particular Users/User Groups from the Users / Users Groups drop-down menu.
Edit Globally - Check the box to allow all the users and user groups of your environment to edit the custom audience or select the particular Users/User Groups from the Users / Users Groups drop-down menu.
8. Click Save in the bottom right corner.