Build custom audiences for Snapchat to target specific set of users
Enablement Note: The use of this capability requires that Sprinklr Marketing (Ads) be enabled in your environment. To learn more about Sprinklr Marketing (Ads), please work with your Success Manager.
Custom Audiences allow you to reach specific users based on data that is unique to your business, product, or service. Users can create Snapchat custom audiences from Sprinklr to target users who have interacted with their website/app/profile/ad in the past.
Audience Types supported via Sprinklr -
Uploading Data Manually - Customer List Audiences are built directly from your customer lists of emails or mobile advertiser IDs.
Uploading Data File
Website Event
Mobile App Event
Profile Engagement
Ad Engagement
Before you begin: Familiarize yourself with how to create a Custom Audience in Audience Manager.
Different Audience Types
A Customer List matches data from your customer list (email, mobile advertiser ID, or phone number) with our community. With Customer List Audiences you’ll be able to easily upload your customer lists, get audience insights (such as the number of matched Snapchatters), edit and remove audiences, and create Lookalikes from your uploaded data.
How to create a Customer List Audience?
In Ads Audience Manager, click on Create Custom Audience.
Select Snapchat as channel and your Ad account.
New Tab Content A Customer List matches data from your customer list (email, mobile advertiser ID, or phone number) with our community. With Customer List Audiences you’ll be able to easily upload your customer lists, get audience insights (such as the number of matched Snapchatters), edit and remove audiences, and create Lookalikes from your uploaded data.
Enablement Note: The use of this capability requires that Sprinklr Marketing (Ads) be enabled in your environment. To learn more about Sprinklr Marketing (Ads), please work with your Success Manager.
Before you begin: Familiarize yourself with how to create a Custom Audience in Audience Manager.
