X Flexible audiences allow you to build and save audience combinations based on existing tailored audiences or subsets of existing tailored audiences. You can target members of a subset of tailored audiences based on the recency and frequency of interaction.

In Sprinklr Audience Manager, you can include and exclude tailored audiences while creating a X flexible audience. Note that once created, the flexible audiences are immutable.

Before You Begin

Familiarize yourself with how to create a Custom Audience in the Audience Manager.

To Create a X Flexible Audience

1. On the Create Custom Audience window, select Paid (selected by default) as the Audience Type.

2. Enter the basic details for your Custom Audience, including Audience Name (Enter a name or Use a Naming Convention) and an optional Description.

3. Select X from the Select channel for audience creation drop-down and the associated ad account from the Select an ad Account for the channel drop-down.

4. Under Select Audience Type, select Flexible Audience as the type of audience that you want to create.

5. Under Custom Audience Details, select the tailored audiences and their frequency of interactions. For more information, see X Flexible Audience — Field Descriptions. 
   

6. Select the Custom Properties and Visibility and Permissions as desired.

7. Click Save in the bottom-right corner.

X Flexible Audience — Field Descriptions