Add Multiple Conversion Locations to a Facebook Campaign

Updated 

Promoted Object describes the object an ad set is promoting, such as a Page or App. In Sprinklr Ads Composer, you can add multiple promoted objects to your Facebook campaign. This will create separate Ad Sets for each promoted object. You can view and add different targeting and creatives for each promoted object through the campaign creation workflow.

To Add Multiple Promoted Objects

  1. Click the New Tab icon. Under Sprinklr Marketing, go to Advertising sub-tab and click Ads Composer within Execute.

  2. On the Ads Composer window, select your Facebook Ad account.

  3. In the Campaign Details section, choose your campaign Objective from Select Objective for your Campaign. You can add Promoted Objects for the following objectives only: ConversionApp InstallProduct Catalog SalesTrafficStore VisitsPage LikesLead GenerationReach, and Messages.
    Selecting the supported objectives for adding multiple promoted objects in Ads Composer

  4. Under Campaign Name, enter a name for your campaign or use a naming convention.

  5. Select an object you want to promote (e.g. Page) in your ad sets (Promoted Object) from the section below Campaign Name. The first promoted object section will be present by default.

  6. Click Add beneath each promoted object to add multiple objects to your campaign. 
    Adding multiple promoted objects to a facebook campaign in Ads Composer

  7. Select the custom properties under Define Custom Properties and click Next.

  8. In the Target Audience section, you can see separate ad sets created for multiple promoted objects in the left pane. Click Add Targeting beneath each promoted object to apply targeting. For more information on targeting, see Apply Targeting.
    Adding targeting for multiple promoted objects

  9. Save your target audience for each promoted object and click Next.

  10. In the Budget & Schedule section, you can view the promoted objects summary by checking the box alongside Configure all Ad Sets individually.

  11. Select an Ad Set from the left pane to view the summary of your ad set containing the promoted object along with its targeting.
    Promoted Object summary in the budget and schedule section while configuring ad sets individually

  12. Enter the budget and schedule details for your ad sets and click Next. For more information, see Budget and Schedule.

  13. In the Creatives section, you can see separate ad sets created for multiple promoted objects in the left pane. Click Add Another Creative beneath each promoted object to add creatives. For more information on adding creatives, see Select Creatives.

Note

If you Configure Creatives for each Ad Set individually, the current view of the promoted objects will disappear and you will only see the ad sets.


Adding creatives to promoted objects in the common Select Creatives section

  1. Save your creatives and click Next

  2. Enter the Advanced Configuration details and Review and Publish your campaign.