Terms

Description

Traffic

Get people to visit your website or app.

Conversions

Promote specific conversions of your website or app.

Note:

Once a Conversion Pixel is added at the campaign level, you won't be required to select it at the ad variant level. For more information, see Set a Facebook Conversion Pixel.

Note:

For Traffic and Conversion objectives, you can choose where you want to drive traffic from the following:

• Website or Messenger - To drive traffic to your website or messenger.

• App - To increase the number of visitors to a mobile or desktop app.

• WhatsApp - When a person clicks on your ad, a message thread with your business will open in WhatsApp. Your ad will be shown to people who are more likely to open WhatsApp.

Post Engagement

Boost your page posts.

Engagement (New Objective)

Get more messages, video views, post engagement, Page likes or event responses. Good for, Messages, Video views, Likes, comments and shares.

For Traffic and Conversion objectives, you can choose where you want to drive traffic from the following:

• Website or Messenger - To drive traffic to your website or messenger.

• App - To increase the number of visitors to a mobile or desktop app.

• Event Responses - To increase the number of people that take part in an event.

Video Views

Create Ads that get more people to view a video.

Lead Generation

Reach people who are near your business.

Page Likes*

Get Page likes to grow your audience and build your brand.

Product Catalog Sales

Create ads from your product catalog.

Note:

If you are creating a new Product Set using Product IDs (Products, Flights, and Hotels), you can paste multiple comma-separated IDsat once rather than selecting product ids one at a time.

Brand Awareness

Increase awareness of your brand.

App Install

Send people to the store where they can purchase your app. The available store types you can select from are:

• Google Play

• Windows Store

• Amazon AppStore

• iTunes

• Facebook Canvas

• iTunes for iPad

• Gameroom

You can run two types of App Install campaigns:

• App Ads - Manually set up and run your campaigns.

• Automated App Ads - Drive campaign performance and continue to sustain it over time.

App Install Campaigns

You can check the box alongside iOS 14 Campaign so that your ad campaign is in compliance with Apple's iOS 14 App Tracking Transparency (ATT) framework that requires apps to receive the user’s permission through the framework to track them or access their device’s advertising identifier. 

For more information, see Apple iOS 14 Changes and Impact on Advertising.

Store Visits

Use the store visits objective to promote multiple business locations to people nearby.

Reach

Show your ad to the maximum number of people.

Messages

Get more people to send messages to your business in Messenger.

Terms

Description

Name

Provide a name for your Facebook Targeting.

Custom Audiences

Search an audience you already know from an existing customer list to target.

For Special Ad Category campaigns, make sure that your audience selections do not discriminate against people based on certain personal characteristics.

Location

Include a location filter to target users in a specific country or region.

Click the Import icon alongside Include to import multiple targeting for your ads.

For Special Ad Category campaigns, Postal Code selection is unavailable. Location selection must include all areas within a 15-mile radius of any selected city, address, or dropped pin.

Locations

(Store Visits)

Select from the following options:

• Business Location: Select a saved Store Set from the drop-down menu or click Add New Business Location to create new store sets. On the Select Business Locations pop-up window, you can:

  • Select from your standard store visits locations and add additional Radius (in Miles or Kilometers) targeting if needed.

  • Bulk Add locations by entering comma-separated Store Numbers or Zip Codes.

  • Enter a name for your store set in the Save As field at the bottom-left corner for future use.​

• Location: Include a location filter to target users in a specific country or region.

Product Audiences

(Catalog Sales)

Set target audiences more efficiently.

Age Range

Select specific age ranges to target users of a certain age.

For Special Ad Category campaigns, the age range will remain fixed to include ages 18 through 65+ and can't be changed.

Gender

Select for gender-specific targeting.

For Special Ad Category campaigns, options are fixed to include all genders and can't be changed.

Language

Select specific languages to target speakers.

Detailed Targeting

Refine your target audience by including or excluding them based on demographics, interests, behaviors, more categories, and custom audiences.

Click the Import icon alongside to import multiple targeting where you can copy and paste a list of Interests, Behaviors, etc. separated by commas, verify, and easily add targeting without having to search for each individual target.

You can also narrow your audiences further by clicking Narrow Audience below.

For Special Ad Category campaigns, some detailed targeting options, which may include demographics, behaviors, or interests, are unavailable. Excluding any detailed targeting selection is also unavailable.

Expand interests when it may increase link clicks at a lower cost per link click

(Traffic, Conversions, Post Engagement, and App Install)

Not supported for Reach and Frequency Campaigns

Select to add interests to reach more people who may convert, but wouldn’t otherwise have been in your target audience.

Facebook has a proprietary way of looking at certain interests and understanding a high degree of relevancy for other similar interests. For example, if you target interest in 'Cycling', it may also expand the interest to 'Outdoor Exercise' or something like that.

This just allows you to expand while still keeping some relevancy in the expansion.

People Who Liked Your Page/Used Your App

Facebook has deprecated Connections targeting.

If you select a connection, it will be automatically converted into Custom and Lookalike audiences. For more information, see Facebook Ad Targeting Changes.

Mobile

Target users based on the following:

• User Operating System

• OS Version

• User Device

• Excluded User Device

• Target devices connected to Wi-Fi only

Advanced Options

Select the advanced options for your target audience as required.

Save this Target Audience for Future

Select to save your targeting for future use.

Terms

Description

Configure all Ad Sets individually

Select to apply individual configuration for your Ad Sets, if you have applied multiple targeting selections.

Enter the Budget details for Campaign

Budget Optimization

Enable to distribute your budget across Ad Sets to control spending on each Ad Set.

Note:

Budget Optimization can also be enabled for published Facebook campaigns from the Ads Manager.

Budget Type (when budget optimization enabled)

Select a budget type from the drop-down menu.

If you choose a lifetime budget, we'll never spend more than that amount. If you choose a daily budget, you may spend more on some days and less on others but will maintain an average daily budget.

Daily/Lifetime Budget (when budget optimization enabled)

Set the budget for your campaign according to the budget type.

Spend Cap

Set a spending cap beyond which your Paid Initiative will stop running.

Note:

• You cannot use Spend Cap on campaigns where CBO is applied when using a Lifetime Budget.

• Spend Cap can still be used when a Daily Budget is used at the Ad Set level.

Assign a Sprinklr Budget Source for your Paid Initiative

Select a Budget Source for your Paid Initiative.

Enter the Bidding details for Campaign (when Budget Optimization is enabled)

Pricing Strategy

Click to set a pricing strategy for your campaign.

• Highest Volume (Lowest Cost)

  • Set a bid cap

• Highest Value

• ROAS goal (Minimum ROAS)

• Cost per result goal (Cost Cap)

Note

The Highest Value & Minimum ROAS bid strategy is only available for Conversions, Product Catalog Sales, and App Install campaigns.

• Highest Value bid strategy will optimize your ad delivery towards Value, i.e. show your ads to people who are likely to maximize the amount of value they generate.

• Minimum ROAS bid strategy will enable you to keep your minimum ROAS (return on ad spend) per optimization event above a certain amount.

This is only available if you are eligible for value optimization. To check whether you are eligible, refer to Eligibility Requirements.

Delivery Type

Select a delivery type for your Campaign to run on the platform.

• Standard: Show your Ads throughout the day.

• Accelerated: Show your Ads as quickly as possible. Your ad will enter into all available auctions using your full bid amount, allowing the Ad Set to deliver as quickly as possible. Accelerated Delivery is available if you are using the lowest cost with a bid cap strategy.

Enter the Dayparting details for Campaign (when Budget Optimization is enabled)

Run ads all the time

Select to run your ads every time.

Run ads on a schedule

Select to run your ads on a specific schedule.

Note: Adset Scheduling will run only if the Paid Initiative is active.

Enter the Budget & Schedule details for all Ad Sets

Budget Type

Select a budget type from the drop-down menu.

Daily/Lifetime Budget

Set the budget for your Ad Set according to the budget type.

Start Date

Set a Start Date for your Ad Campaign.

End Date

Set an End Date for your Ad Campaign.

Enter the Dynamic Creative details for all Ad Sets

Dynamic Creative

Slide the Toggle icon to provide individual assets, such as images and headlines, and automatically generate an optimized creative combination for your audience.

Note:

This capability is only supported for Conversions, Brand Awareness, Reach, Video Views, App Installs, Traffic, and Lead Generation objectives.

Enter the Placement details for all Ad Sets

​Automatic Placements (Recommended)

Click to automatically display your Ads to your target audience in places such as Facebook Stories, Instagram Stories, etc. where they are likely to perform best.

For more information, see Facebook Automatic Placements.

​Edit Placements

Click to customize your Ad placements based on the supported objectives from :

• Device Platforms - Desktop, Mobile, or All Devices (Recommended).

• Publisher Platforms - Facebook, Instagram, Messenger, Audience Network.

• Platform Positions - Feed, MarketPlace, Instagram Feed, Instagram Explore, Inbox, Instant Articles, In-Stream Videos, Right Column, Suggested Videos, Facebook Groups Feed, Facebook, Stories, Facebook Reels Overlay, Instagram Stories, Instagram Reels, Instagram Shop, Facebook Search, Instant Articles, Native, Banner & Interstitial, Audience Network In-Stream Videos, Rewarded Videos, Inbox, Messenger Stories, Sponsored Messages.

​

Edit Inventory Filter Details

Edit the Inventory Filter details for your ad placement. To learn more, see Facebook Audience Exclusion for Ad Placement.

Manage Skippable Ads

(Brand Awareness, Reach, Traffic, PostEngagement, Video Views, Lead Generation, Conversions, and Catalog Sales)

Check the box alongside Exclude Skippable Ads in this Ad Set to exclude skippable ads from your ad set. Note that skippable ads will be included in your Ad Sets by default.

You can only use this option if you have selected Edit Placements and In-stream Videos as Platform Position.

Add Placement Variation

Click to add multiple variations to your ad placement. To learn more, see Add Placement Variations in Ads Composer.

Enter the Bidding Details for all Ad Sets​

(Bid Strategy can only be edited at the Campaign level when Budget Optimization is enabled)

Optimize for

Select an optimization goal for your Ad Sets.

Note that any platform positions that are incompatible with a selected optimization goal for a particular objective will be removed and a validation message will be displayed for the same.

Pricing Strategy

Click to set a pricing strategy for your Ad Sets.

Delivery Type

Select a delivery type for your Ads to run on the platform from the following:

• Standard: Show your Ads throughout the day.

• Accelerated: Show your Ads as quickly as possible. Your ad will enter into all available auctions using your full bid amount, allowing the Ad Set to deliver as quickly as possible. Accelerated Delivery is available if you are using the lowest cost with a bid cap strategy.

Frequency

Set a frequency cap to control the number of times you want your ads to be shown to your target audience.

You can adjust the frequency cap up to 90 days of impressions.

Note:

You are required to whitelist your ad accounts natively in order to add a frequency cap.

Frequency cap is supported for the following objectives and their corresponding Optimization Goals:

• Reach - Daily Unique Reach, Pay for Impressions

• Post Engagement - Post Engagement, Pay per Impression

• Video Views - All

• Brand Awareness - Ad Recall Lift, Cost per impression (CPM)

Optimize to Reach Potential Travellers

Enable this to deliver static ad creatives to people with an intent to travel. You can provide a specific creative to display, and the delivery will be optimized to show to those people who have expressed an interest in travel but have not yet selected a destination.

Note:

This capability is only available for App Install, Lead Generation, Link Clicks, Messages, Page Likes, Post Engagement, Video Views, and Website Conversions campaigns.

Enter the Dayparting details for all Ad Sets

Run ads all the time

Select to run your Ads every time.

Run ads on schedule

Select to run your Ads on a specific schedule.

Tip:

​​If you have selected from existing posts, you can apply the following channel-specific properties within the Creative Details section of the Selected Creatives window:

• Facebook Posts - Web Analytics

• Instagram Posts - Call to Action, Website URL, URL Shortener

Note:

• The list of pages in the Page menu is based on the pages you have been permissioned access to in Sprinklr. However, you can only select the page linked to the ad account being used to create the campaign.

• If you are using a Post in your Ad Variant that is scheduled to be published, the Ad Variant using this post will not get published and remain in the Scheduled state until the post is published.

• If you have multiple Promoted Objects selected in the Campaign Details section, they will appear in the left pane.

• Click Add Another Creative to add creatives to each promoted object individually. However, if you Configure Creatives for each Ad Set individually, the current view of the promoted objects will disappear and you will only see the ad sets.

Refer to the below resources for best practices on ad creative aspect ratios:

• Best Practices for Aspect Ratios

• Aspect Ratios supported by Placements

Note:

• For video Carousel Ads and Video Posts, you can Change Thumbnail and Add Captions to your video(s).

• You can only create Collection Ads for the following placements:

  • Facebook Feed

  • Instagram Feed

  • Instagram Stories

• Collection Ads are not supported for the Destinations product catalog type.

Note:

You can provide a separate image for Instagram placement using the Separate Instagram Image option. By default, the Instagram placement will use the same Image provided for Facebook.

Terms

Description

You can customize your ad creatives for different placements by enabling Placement Asset Customization.

For more information, see Placement Asset Customization for Facebook Assets.

You can customize your ad creatives in multiple languages by enabling Language Customization.

For more information, see Language Customization for Facebook Assets.

You can customize various details of your ad creatives for multiple locations by enabling Location Customization.

For more information, see Location Customization for Facebook Assets.

You can change the Thumbnail of the Video in your ad creative by clicking the Change Thumbnail icon in the bottom right corner of the video you uploaded.

To add captions to your videos, you can click the CC icon in the bottom left corner of the uploaded video.

You can select Web Analytics to be applied to the URL Parameters field for Store Visits and Catalog Sales objectives. The same is also applicable for Collection Ads of any ad objective excluding App Install.

For more information, see Apply Web Analytics to URL Parameters Field.

You have the option to create a new canvas using the Facebook Canvas Editor dialog box for supported objectives and post types.

• Click Add New Canvas from the top right corner of the Canvas drop-down menu. Select one of the below-mentioned options and click Create New Canvas in the pop-up box.

• Build a custom Instant Experience - Create your own Instant Experience with a custom layout and more design and interaction options.

• Choose from existing template - Choose from the pre-built and ready-to-go templates and add your own content in the Facebook Canvas Editor. The templates will vary depending on the selected objective and post type.

You can select a Destination where people will be taken when they click on your ad for the supported post types and objectives. For example:

• Website URL

• Store Locator

• Page

• Open in Map (available with Store Visits objective)

Note that the supported values for Call to Action will populate based on the selected Destination.

You can check the box alongside Edit Storiesbackground colors and select the top and bottom colors for your story ads. This is supported for the following objectives: Brand Awareness, Reach, Traffic, App Installs, Video Views, Lead Generation, and Conversions.

Note

• This capability is only available for single Media post types.

• You can add Interactive Polls for Instagram Story Ads. To learn more, see Interactive Polls for Instagram Story Ads.

In Dynamic Product Carousel Ads, the Multiple Products catalog option allows you to promote a different product from your catalog in each carousel card.

Learn more about the creative details for Dynamic Product Ads in DPA — Creative Details.

You can select from the following Media Options for Carousel Ads belonging to Traffic (Website and App destination), Conversions (Website and App destination), or Store Visits objective (click to learn more):

• Manually choose images, videos & links

• Fill carousel cards dynamically from a product set

For more information, see the Carousel Ad section of DPA — Creative Details.

Note:

At the Ad Variant level, you can click Copy to all alongside Tracking Pixel, Mobile App Event Tracking, View Tag Urls, and URL Tags fields and select from the below options to copy the properties to all other ad variants.

• Copy to all Ads in this Ad Set

• Copy to all Ads in all Ad Sets

You can also delete any Ads within an Ad Set by clicking the Delete icon alongside it.

Terms

Description

Select Configuration

Create New

Select to create a new Campaign Manager configuration.

Select Existing

Select to choose an existing Campaign Manager configuration.

DCM Profile Information

Select User

Select the user for the Campaign Manager Configuration.

Select Advertiser

Select the desired advertiser from the drop-down.

DCM Name Convention

Select the Campaign Manager naming convention.

Placement Information

Start Date

Select the start date for the placement.

End Date

Select the end date for the placement.

Note:

Once the Google Campaign Manager is created, you cannot edit the campaign dates. Hence, it is recommended that the campaign End Date is extended far into the future.

Placement Site Url

Enter the URL for the placement site.

Placement Site Name

Enter a name for the placement site.

Placement Dimensions

Placement Height

Enter the height for the placement.

Placement Width

Enter the width for the placement.

Placement Compatibility

Select the placement compatibility from the drop-down menu.

Placement Payment Source

Select the placement payment source from the drop-down menu.

Placement Pricing Type

Select the placement pricing type from the drop-down menu.

External ID

Enter the external ID for the placement.

An external ID is any ID that you might use outside Google Campaign Manager to identify items in internal reports.

Targeting Information - DoubleClick Placement Mapping Level

Paid Initiative

One DoubleClick Placement will be created, and every Ad Variant under the Social Campaign will be created as DoubleClick Ads under the DoubleClick Placement.

For example, if a social campaign has 2 Ad Sets with 4 Ads under each Ad Set (8 Ad Variants Total), then selecting Paid Initiative as the Targeting Level will create 1 DoubleClick Placement with 0 DoubleClick Ads under it.

Ad Set

One DoubleClick Placement will be created for every Social Ad Set, and every Ad Variant under each specific Ad Set will be a DoubleClick Ad under the respective DoubleClick Placement.

For example, if a social campaign has 3 Ad Sets with 2 Ads under each Ad Set (6 Ad Variants Total), then selecting Ad Set as the Targeting Level will create 3 DoubleClick Placements with 2 DoubleClick Ads under each.

Ad Variant

One DoubleClick Placement will be created for every Social Ad Variant, and every Ad Variant under each specific Ad Set will be a DoubleClick Ad under the respective DoubleClick Placement.

For example, if a social campaign has 10 Ad Variants, then selecting Ad Variant as the Targeting Level will create 10 DoubleClick Placements with 1 DoubleClick Ad under each.