Automated Campaigns in Sprinklr offer a revolutionary way to manage and deploy social ads, enhancing efficiency and collaboration for streamlined campaign creation and management. Seamlessly integrated with Google Sheets, this feature simplifies the process while providing comprehensive control over ad creation.

Value of Automated Ads

• Highly Scalable Campaigns: Manage scalable campaigns using a feed-based approach, and utilize data feeds for multiple ad versions, A/B testing, and campaign optimization.

• Efficient Ad Creation Workflow: Optimize ad campaigns with Automated Ads' feed-based workflow, boosting efficiency and saving valuable time and resources, while maximizing advertising potential.

• Personalization at Scale: Achieve personalized ads at scale using Dynamic Image and Video templates. Engage your audience with visually captivating content that adapts to their preferences, capturing their attention like never before.

Discover the efficiency of automated ad creation, the personalization of your content, and the achievement of exceptional results with Automated Ads.

Why is it important for you? 

With the introduction of Automated Ads in Sprinklr, the workflow of creating dynamic ads end to end has been simplified a lot, all the while giving users complete control over how they want their Ads to turn out. 

• The feature allows users to create assets within the workflow and facilitates an approval process for quality control. 

• One sheet can be used for managing campaigns across channels, objectives, and goals. 

• Automated Feeds allow seamless integration of external data sources, such as Google Sheets or SFTP files. 

• Users can define feed headers and columns to create and update ads with ease. 

• Each row in the feed corresponds to an ad, enabling efficient ad creation and management. 

• Unique combinations within defined columns determine the number of ad sets and ads generated from the feed. 

• Automated Feeds facilitate collaboration, enabling multiple teams to collaborate on a single file for ad creation and updates. 

To learn more about this, check out the articles on Automated Campaigns.