Mapping Unified Analytics Metrics to Source Metrics
Updated
If you wish to analyze and compare Organic Posts vs. Paid Posts metrics in the same reporting widget, you can use the given dimensions and metrics in this article.
List of the Unified Analytics Metrics
Below, you will find all the Unified Analytics metrics along with their corresponding Source names.
Unified Analytics Metric Name | Reporting Engine/Source | Source Metric Name | Type of Data | |
Volume of Ad Posts (Unified Analytics) | — | — | — | |
Volume of Published Messages (Unified Analytics) | — | — | — | |
Volume of Paid Initiative Tags (Unified Analytics) | — | — | — | |
Volume of Ad Set Tags (Unified Analytics) | — | — | — | |
Volume of Ad Variant Tags (Unified Analytics) | — | — | — | |
| ||||
Post Reach (Total) (Unified Analytics) | Social Analytics | Post Reach | Paid and Organic | |
Count of Positive Comments (Total) (Unified Analytics) | Social Analytics | Count of Positive Comments | Paid and Organic | |
Count of Negative Comments (Total) (Unified Analytics) | Social Analytics | Count of Negative Comments | Paid and Organic | |
Count of Neutral Comments (Total) (Unified Analytics) | Social Analytics | Count of Neutral Comments | Paid and Organic | |
Followers At Post Time (Total) (Unified Analytics) | Social Analytics | Followers At Post Time | Paid and Organic | |
Post Like And Reactions (Total) (Unified Analytics) | Social Analytics | Post Like And Reactions | Paid and Organic | |
Facebook Avg. Duration of Video Viewed (Paid) (Unified Analytics) | Ads Reporting | Facebook Avg. Duration of Video Viewed | Paid | |
Facebook Avg. % of Paid Video Viewed (Paid) (Unified Analytics) | Ads Reporting | Facebook Avg. % of Video Viewed | Paid | |
Facebook Post Paid Reach (Paid) (Unified Analytics) | Social Analytics | Facebook Post Paid Reach | Paid | |
Facebook Video Views (Viewed for 30 seconds or more) (Total) (Unified Analytics) | Social Analytics | Facebook Video Views (Viewed for 30 seconds or more) | Paid and Organic | |
Facebook Post Stream Angry Reactions (Total) (Unified Analytics) | Social Analytics | Facebook Post Stream Angry Reactions | Paid and Organic | |
Facebook Post Consumption Link Clicks (Total) (Unified Analytics) | Social Analytics | Facebook Post Consumption Link Click | Paid and Organic | |
Facebook Post Stream Comments (Total) (Unified Analytics) | Social Analytics | Facebook Post Stream Comments | Paid and Organic | |
Facebook Post Total Stream Comments (Total) (Unified Analytics) | Social Analytics | Facebook Post Total Stream Comments | Paid and Organic | |
Facebook Post Stories Like (Total) (Unified Analytics) | Social Analytics | Facebook Post Stories Like | Paid and Organic | |
Facebook Post Stories Comment (Total (Unified Analytics) | Social Analytics | Facebook Post Stories Comment | Paid and Organic | |
Facebook Post Stories Share (Total) (Unified Analytics) | Social Analytics | Facebook Post Stories Share | Paid and Organic | |
Facebook Post Stream Haha Reactions (Total) (Unified Analytics) | Social Analytics | Facebook Post Stream Haha Reactions | Paid and Organic | |
Facebook Post Impressions (Total) (Unified Analytics) | Social Analytics | Facebook Post Impressions | Paid and Organic | |
Facebook Post Viral Impressions (Total Viral) (Unified Analytics) | Social Analytics | Facebook Post Viral Impressions | Paid and Organic | |
Facebook Post Viral Reach (Total Viral) (Unified Analytics) | Social Analytics | Facebook Post Viral Reach | Paid and Organic | |
Facebook Post Stream Likes (Total) (Unified Analytics) | Social Analytics | Facebook Post Stream Likes | Paid and Organic | |
Facebook Post Stream Love Reactions (Total) (Unified Analytics) | Social Analytics | Facebook Post Stream Love Reactions | Paid and Organic | |
Facebook Post Consumptions Other Clicks (Total) (Unified Analytics) | Social Analytics | Facebook Post Consumptions Other Clicks | Paid and Organic | |
Facebook Video Length (Total) (Unified Analytics) | Social Analytics | Facebook Video Length | Paid and Organic | |
Facebook Video Paid Views (Viewed for 3 seconds or more) (Paid) (Unified Analytics) | Social Analytics | Facebook Video Paid Views (Viewed for 3 seconds or more) | Paid | |
Facebook Video Paid Views (Viewed it for 10 seconds or more) (Paid) (Unified Analytics) | Social Analytics | Facebook Video Paid Views (Viewed it for 10 seconds or more) | Paid | |
Facebook Video Paid Views (Viewed 95% to Video Length) (Paid) (Unified Analytics) | Social Analytics | Facebook Video Paid Views (Viewed 95% to Video Length) | Paid | |
Facebook Post Consumptions Photo View (Total) (Unified Analytics) | Social Analytics | Facebook Post Consumptions Photo View | Paid and Organic | |
Facebook Post Stream Sad Reactions (Total) (Unified Analytics) | Social Analytics | Facebook Post Stream Sad Reactions | Paid and Organic | |
Facebook Post Stream Shares (Total) (Unified Analytics) | Social Analytics | Facebook Post Stream Shares | Paid and Organic | |
Facebook Video Total View Time (Total) (Unified Analytics) | Social Analytics | Facebook Video Total View Time | Paid and Organic | |
Facebook Post Consumption Video Plays (Total) (Unified Analytics) | Social Analytics | Facebook Post Consumption Video Play | Paid and Organic | |
Facebook Video Organic Views (Viewed for 3 seconds or more) (Organic) (Unified Analytics) | Social Analytics | Facebook Video Organic Views (Viewed for 3 seconds or more) | Organic | |
Facebook Total Video Organic Views (Viewed for 95% or complete) (Organic) (Unified Analytics) | Social Analytics | Facebook Total Video Organic Views (Viewed for 95% or complete) | Organic | |
Facebook Video Organic Views (Viewed it for 10 seconds or more) (Organic) (Unified Analytics) | Social Analytics | Facebook Video Organic Views (Viewed it for 10 seconds or more) | Organic | |
Facebook Video Organic Views (Viewed 95% to Video Length) (Organic) (Unified Analytics) | Social Analytics | Facebook Video Organic Views (Viewed 95% to Video Length) | Organic | |
Facebook Video Clicked-to-Play Views (People clicked to play & viewed it for 3 seconds or more) (Total) (Unified Analytics) | Social Analytics | Facebook Video Clicked-to-Play Views (People clicked to play & viewed it for 3 seconds or more) | Paid and Organic | |
Facebook Post Stream Wow Reactions (Total) (Unified Analytics) | Social Analytics | Facebook Post Stream Wow Reactions | Paid and Organic | |
Facebook Post Comments (Paid) (Unified Analytics) | Ads Reporting | Facebook Post Comments | Paid | |
Facebook Reactions (Paid) (Unified Analytics) | Ads Reporting | Facebook Reactions | Paid | |
Facebook Link Clicks (Paid) (Unified Analytics) | Ads Reporting | Facebook Link Clicks | Paid | |
Facebook Page Likes (Paid) (Unified Analytics) | Ads Reporting | Facebook Page Likes | Paid | |
Facebook Photo Views (Paid) (Unified Analytics) | Ads Reporting | Facebook Photo Views | Paid | |
Facebook Post Engagements (Paid) (Unified Analytics) | Ads Reporting | Facebook Post Engagement | Paid | |
Facebook Post Shares (Paid) (Unified Analytics) | Ads Reporting | Facebook Post Shares | Paid | |
Facebook Video Views to 100% (Paid) (Unified Analytics) | Ads Reporting | Facebook Video Views to 100% | Paid | |
Facebook Video Views to 95% (Paid) (Unified Analytics) | Ads Reporting | Facebook Video View to 95% | Paid | |
Facebook Video Views (Paid) (Unified Analytics) | Ads Reporting | Facebook Video Views | Paid | |
Facebook Post Consumptions Unique (Total) (Unified Analytics) | Social Analytics | Facebook Post Consumptions Unique | Paid and Organic | |
Facebook Post Engaged Users (Total) (Unified Analytics) | Social Analytics | Facebook Post Engaged Users | Paid and Organic | |
Facebook Post Negative Feedback (Total) (Unified Analytics) | Social Analytics | Facebook Post Negative Feedback | Paid and Organic | |
Facebook Post Story Angry Reactions (Total) (Unified Analytics) | Social Analytics | Facebook Post Story Angry Reactions | Paid and Organic | |
Facebook Post Story Haha Reactions (Total) (Unified Analytics) | Social Analytics | Facebook Post Story Haha Reactions | Paid and Organic | |
Facebook Post Story Love Reactions (Total) (Unified Analytics) | Social Analytics | Facebook Post Story Love Reactions | Paid and Organic | |
Facebook Post Story Sad Reactions (Total) (Unified Analytics) | Social Analytics | Facebook Post Story Sad Reactions | Paid and Organic | |
Facebook Post Story Wow Reactions (Total) (Unified Analytics) | Social Analytics | Facebook Post Story Wow Reactions | Paid and Organic | |
Facebook Video Average Time Viewed (Total) (Unified Analytics) | Social Analytics | Facebook Video Average Time Viewed | Paid and Organic | |
Facebook Post Consumptions (Total) (Unified Analytics) | Social Analytics | Facebook Post Consumptions | Paid and Organic | |
Facebook Video Plays to 25% | Paid | Facebook Video Plays to 50% (Paid) (Unified Analytics) | Paid | |
Facebook Video Plays to 50% | Paid | Facebook Video Plays to 75% (Paid) (Unified Analytics) | Paid | |
Facebook Video Plays to 75% | Paid | Facebook Video Plays to 95% (Paid) (Unified Analytics) | Paid | |
Facebook Video Plays to 95% | Paid | On-Facebook Leads (Paid) (Unified Analytics) | Paid | |
On-Facebook Leads | Paid | Facebook Link Click Through Rate (Paid) (Unified Analytics) | Paid | |
Google Video View Rate (Paid) (Unified Analytics) | Ads Reporting | Google Video View rate | Paid | |
Google Video Views (Paid) (Unified Analytics) | Ads Reporting | Google Video Views | Paid | |
Instagram Business Post Reel Comments | Social Analytics | Instagram Business Post Reel Comments (Organic) (Unified Analytics) | Paid | |
Instagram Business Post Reel Engagements | Social Analytics | Instagram Business Post Reel Engagements (Organic) (Unified Analytics) | Paid | |
Instagram Business Post Reel Likes | Social Analytics | Instagram Business Post Reel Likes (Organic) (Unified Analytics) | Paid | |
Instagram Business Post Reel Shares | Social Analytics | Instagram Business Post Reel Shares (Organic) (Unified Analytics) | Paid | |
Instagram Business Post Reel Plays | Social Analytics | Instagram Business Post Reel Plays (Organic) (Unified Analytics) | Paid | |
Instagram Business Post Engagement (Organic) (Unified Analytics) | Social Analytics | Instagram Business Post Engagement | Organic | |
Instagram Business Post Impressions (Organic) (Unified Analytics) | Social Analytics | Instagram Business Post Impressions | Organic | |
Instagram Business Post Reach (Organic) (Unified Analytics) | Social Analytics | Instagram Business Post Reach | Organic | |
Instagram Business Post Saved (Organic) (Unified Analytics) | Social Analytics | Instagram Business Post Saved | Organic | |
Instagram Business Post Story Exits (Organic) (Unified Analytics) | Social Analytics | Instagram Business Post Story Exits | Organic | |
Instagram Business Post Story Replies (Organic) (Unified Analytics) | Social Analytics | Instagram Business Post Story Replies | Organic | |
Instagram Business Post Story Taps Back (Organic) (Unified Analytics) | Social Analytics | Instagram Business Post Story Taps Back | Organic | |
Instagram Business Post Story Taps Forward (Organic) (Unified Analytics) | Social Analytics | Instagram Business Post Story Taps Forward | Organic | |
Instagram Organic Post Comments (Organic) (Unified Analytics) | Social Analytics | Instagram Post Comments | Organic | |
Instagram Organic Post Likes (Organic) (Unified Analytics) | Social Analytics | Instagram Post Likes | Organic | |
Instagram Organic Post Video Views (Organic) (Unified Analytics) | Social Analytics | Instagram Video Views | Organic | |
LinkedIn Company Post Clicks (Organic) (Unified Analytics) | Social Analytics | LinkedIn Company Post Clicks | Organic | |
LinkedIn Company Post Organic Likes (Organic) (Unified Analytics) | Social Analytics | LinkedIn Company Post Organic Likes | Organic | |
LinkedIn Company Post Organic Comments (Organic) (Unified Analytics) | Social Analytics | LinkedIn Company Post Organic Comments | Organic | |
LinkedIn Company Post Comments (Total) (Unified Analytics) | Social Analytics | LinkedIn Company Post Comments | Paid and Organic | |
LinkedIn Company Post Impressions (Organic) (Unified Analytics) | Social Analytics | LinkedIn Company Post Impressions | Organic | |
LinkedIn Company Post Likes (Total) (Unified Analytics) | Social Analytics | LinkedIn Company Post Likes | Paid and Organic | |
LinkedIn Company Post Shares (Total) (Unified Analytics) | Social Analytics | LinkedIn Company Post Shares | Paid and Organic | |
LinkedIn Video Total Watch Time (Total) (Unified Analytics) | Social Analytics | LinkedIn Video Total Watch Time | Paid and Organic | |
LinkedIn Video Unique Viewers (Total) (Unified Analytics) | Social Analytics | LinkedIn Video Unique Viewers | Paid and Organic | |
LinkedIn Video Views (Total) (Unified Analytics) | Social Analytics | LinkedIn Video Views | Paid and Organic | |
LinkedIn Comments (Paid) (Unified Analytics) | Ads Reporting | LinkedIn Comments | Paid | |
LinkedIn Likes (Paid) (Unified Analytics) | Ads Reporting | LinkedIn Likes | Paid | |
LinkedIn Shares (Paid) (Unified Analytics) | Ads Reporting | LinkedIn Shares | Paid | |
LinkedIn Landing Page Clicks | Paid | LinkedIn Landing Page Clicks (Paid) (Unified Analytics) | Paid | |
Clicks (Paid) (Unified Analytics) | Ads Reporting | Clicks | Paid | |
Impressions (Paid) (Unified Analytics) | Ads Reporting | Impressions | Paid | |
Ad Lifetime Frequency (Paid) (Unified Analytics) | Ads Reporting | Ad Lifetime Frequency | Paid | |
Ad Lifetime Reach (Paid) (Unified Analytics) | Ads Reporting | Ad Lifetime Reach | Paid | |
Daily Reach (Paid) (Unified Analytics) | Ads Reporting | Daily Reach | Paid | |
Spent (Paid) (Unified Analytics) | Ads Reporting | Spent | Paid | |
Facebook Post Organic Impressions (Organic) (Unified Analytics) | Social Analytics | Facebook Post Organic Impressions | Organic | |
Facebook Post Paid Impressions (Paid) (Unified Analytics) | Social Analytics | Facebook Post Paid Impressions | Paid | |
Facebook Post Organic Reach (Organic) (Unified Analytics) | Social Analytics | Facebook Post Organic Reach | Organic | |
Facebook Video Organic Views (Viewed for 3 seconds or more) (Organic) (Unified Analytics) | Social Analytics | Facebook Video Organic Views (Viewed for 3 seconds or more) | Organic | |
Spent (AUD) (Paid) (Unified Analytics) | Ads Reporting | Spent (AUD) | Paid | |
Spent (CAD) (Paid) (Unified Analytics) | Ads Reporting | Spent (CAD) | Paid | |
Spent (CHF) (Paid) (Unified Analytics) | Ads Reporting | Spent (CHF) | Paid | |
Spent (CNY) (Paid) (Unified Analytics) | Ads Reporting | Spent (CNY) | Paid | |
Spent (CZK) (Paid) (Unified Analytics) | Ads Reporting | Spent (CZK) | Paid | |
Spent (DKK) (Paid) (Unified Analytics) | Ads Reporting | Spent (DKK) | Paid | |
Spent (EUR) (Paid) (Unified Analytics) | Ads Reporting | Spent (EUR) | Paid | |
Spent (GBP) (Paid) (Unified Analytics) | Ads Reporting | Spent (GBP) | Paid | |
Spent (INR) (Paid) (Unified Analytics) | Ads Reporting | Spent (INR) | Paid | |
Spent (JPY) (Paid) (Unified Analytics) | Ads Reporting | Spent (JPY) | Paid | |
Spent (NOK) (Paid) (Unified Analytics) | Ads Reporting | Spent (NOK) | Paid | |
Spent (NZD) (Paid) (Unified Analytics) | Ads Reporting | Spent (NZD) | Paid | |
Spent (PLN) (Paid) (Unified Analytics) | Ads Reporting | Spent (PLN) | Paid | |
Spent (RUB) (Paid) (Unified Analytics) | Ads Reporting | Spent (RUB) | Paid | |
Spent (SEK) (Paid) (Unified Analytics) | Ads Reporting | Spent (SEK) | Paid | |
Spent (TRY) (Paid) (Unified Analytics) | Ads Reporting | Spent (TRY) | Paid | |
Spent (USD) (Paid) (Unified Analytics) | Ads Reporting | Spent (USD) | Paid | |
Twitter Media Engagements (Organic) (Unified Analytics) | Social Analytics | Twitter Media Engagements | Organic | |
Twitter App Install Attempts (Organic) (Unified Analytics) | Social Analytics | Twitter App Install Attempts | Organic | |
Twitter App Opens (Organic) (Unified Analytics) | Social Analytics | Twitter App Opens | Organic | |
Twitter Detail Expands (Organic) (Unified Analytics) | Social Analytics | Twitter Detail Expands | Organic | |
Twitter Email Tweet (Organic) (Unified Analytics) | Social Analytics | Twitter Email Tweet | Organic | |
Twitter Hashtag Clicks (Organic) (Unified Analytics) | Social Analytics | Twitter Hashtag Clicks | Organic | |
Twitter Impressions (Organic) (Unified Analytics) | Social Analytics | Twitter Impressions | Organic | |
Twitter Media Views (Organic) (Unified Analytics) | Social Analytics | Twitter Media Views | Organic | |
Twitter Post Likes (Total) (Unified Analytics) | Social Analytics | Twitter Post Likes | Paid and Organic | |
Twitter Total Engagements (Total) (Unified Analytics) | Social Analytics | Twitter Total Engagements | Paid and Organic | |
Twitter Video Views (Insights) (Total) (Unified Analytics) | Social Analytics | Twitter Video Views (Insights) | Paid and Organic | |
Twitter Media Clicks (Organic) (Unified Analytics) | Social Analytics | Twitter Media Clicks | Organic | |
Twitter Permalink Clicks (Organic) (Unified Analytics) | Social Analytics | Twitter Permalink Clicks | Organic | |
Twitter Profile Clicks (Organic) (Unified Analytics) | Social Analytics | Twitter Profile Clicks | Organic | |
Twitter Post Replies (Total) (Unified Analytics) | Social Analytics | Twitter Post Replies | Paid and Organic | |
Twitter Post Retweets (Total) (Unified Analytics) | Social Analytics | Twitter Post Retweets | Paid and Organic | |
Twitter URL Clicks (Organic) (Unified Analytics) | Social Analytics | Twitter URL Clicks | Organic | |
Twitter User Follows (Organic) (Unified Analytics) | Social Analytics | Twitter User Follows | Organic | |
Twitter Video Viewed 100% (Insights) (Organic) (Unified Analytics) | Social Analytics | Twitter Video Viewed 100% (Insights) | Organic | |
Twitter Video Views (Organic) (Unified Analytics) | Social Analytics | Twitter Video Views | Organic | |
Twitter Video Mrc Views (Paid) (Unified Analytics) | Ads Reporting | Twitter Video Mrc Views | Paid | |
Twitter Detail Expands (Organic) (Unified Analytics) | Ads Reporting | Twitter Detail Expands | Paid | |
Twitter Engagements (Paid) (Unified Analytics) | Ads Reporting | Twitter Engagements | Paid | |
Twitter Post Likes (Paid) (Unified Analytics) | Ads Reporting | Twitter Post Likes | Paid | |
Twitter Post Link Clicks (Paid) (Unified Analytics) | Ads Reporting | Twitter Post Link Clicks | Paid | |
Twitter Post Video 3s/100 Percent Views (Paid) (Unified Analytics) | Ads Reporting | Twitter Post Video 3s/100% Views | Paid | |
Twitter Post Follows (Paid) (Unified Analytics) | Ads Reporting | Twitter Post Follows | Paid | |
Twitter Post Media Engagements (Paid) (Unified Analytics) | Ads Reporting | Twitter Post Media Engagements | Paid | |
Twitter Post Replies (Paid) (Unified Analytics) | Ads Reporting | Twitter Post Replies | Paid | |
Twitter Post Retweets (Paid) (Unified Analytics) | Ads Reporting | Twitter Post Retweets | Paid | |
Twitter Video Total Views (Paid) (Unified Analytics) | Ads Reporting | Twitter Video Total Views | Paid | |
Twitter Post Video Total Views (Paid) (Unified Analytics) | Ads Reporting | Twitter Post Video Total Views | Paid | |
Twitter Video Views 100% (Paid) (Unified Analytics) | Ads Reporting | Twitter Video Views 100% | Paid | |
Twitter Video Views 100% (Paid) (Unified Analytics) | Ads Reporting | Twitter Post Video Views 100% | Paid | |
YouTube Video Ad Impressions (Paid) (Unified Analytics) | Social Analytics | YouTube Video Ad Impressions | Paid | |
YouTube Video Average View Duration (Total) (Unified Analytics) | Social Analytics | YouTube Video Average View Duration | Paid and Organic | |
YouTube Video Average View Percentage (Total) (Unified Analytics) | Social Analytics | YouTube Video Average View Percentage | Paid and Organic | |
YouTube Video Comments (Total) (Unified Analytics) | Social Analytics | YouTube Video Comments | Paid and Organic | |
YouTube Video Dislikes (Total) ( Unified Analytics ) | Social Analytics | YouTube Video Dislikes | Paid and Organic | |
YouTube Video Estimated Minutes Watched (Total) (Unified Analytics) | Social Analytics | YouTube Video Estimated Minutes Watched | Paid and Organic | |
YouTube Video Likes (Total) (Unified Analytics) | Social Analytics | YouTube Video Likes | Paid and Organic | |
YouTube Paid Views (Paid) (Unified Analytics) | Social Analytics | YouTube Paid Views | Paid | |
YouTube Video Shares (Total) (Unified Analytics) | Social Analytics | YouTube Video Shares | Paid and Organic | |
Youtube Video Views (Total) (Unified Analytics) | Social Analytics | YouTube Video Views | Paid and Organic | |
Facebook Video Views (Viewed for 3 seconds or more) (Total) (Unified Analytics) | Social Analytics | Facebook Organic Video Views | Paid and Organic | |
Facebook Post Saves (Paid) (Unified Analytics) | Ads Reporting | Facebook Post Saves | Paid | |
Facebook Video Thru Plays (Paid) (Unified Analytics) | Ads Reporting | Facebook Video Thru Play | Paid | |
Twitter Post App Clicks (Paid) (Unified Analytics) | Ads Reporting | Twitter Post App Clicks | Paid | |
Linkedin Follows (Paid) (Unified Analytics) | Ads Reporting | LinkedIn Follows | Paid | |
Estimated Clicks (Total) (Unified Analytics) | Social Analytics | Estimated Clicks | Paid and Organic | |
Twitter Video Viewed 25% (Organic) (Unified Analytics) | Ads Reporting and Social Analytics | Twitter Video Viewed 25% | Organic | |
Twitter Video Viewed 50% (Organic) (Unified Analytics) | Ads Reporting and Social Analytics | Twitter Video Viewed 50% | Organic | |
Twitter Video Viewed 75% (Organic) (Unified Analytics) | Ads Reporting and Social Analytics | Twitter Video Viewed 75% | Organic | |
Snapchat Swipes (Paid) (Unified Analytics) | Ads Reporting | Snapchat Swipes | Paid | |
Snapchat Video Views (Paid) (Unified Analytics) | Ads Reporting | Snapchat Video Views | Paid | |
Snapchat Quartile 1 (Paid) (Unified Analytics) | Ads Reporting | Snapchat Quartile 1 | Paid | |
Snapchat Quartile 2 (Paid) (Unified Analytics) | Ads Reporting | Snapchat Quartile 2 | Paid | |
Snapchat Quartile 3 (Paid) (Unified Analytics) | Ads Reporting | Snapchat Quartile 3 | Paid | |
Snapchat Saves (Paid) (Unified Analytics) | Ads Reporting | Snapchat Saves | Paid | |
Snapchat Shares (Paid) (Unified Analytics) | Ads Reporting | Snapchat Shares | Paid | |
Snapchat Android Installs (Paid) (Unified Analytics) | Ads Reporting | Snapchat Android Installs | Paid | |
Snapchat Attachment Quartile 1 (Paid) (Unified Analytics) | Ads Reporting | Snapchat Attachment Quartile 1 | Paid | |
Snapchat Attachment Quartile 2 (Paid) (Unified Analytics) | Ads Reporting | Snapchat Attachment Quartile 2 | Paid | |
Snapchat Attachment Quartile 3 (Paid) (Unified Analytics) | Ads Reporting | Snapchat Attachment Quartile 3 | Paid | |
Snapchat Attachment View Completion (Paid) (Unified Analytics) | Ads Reporting | Snapchat Attachment View Completion | Paid | |
Snapchat Avg Screen Time (Paid) (Unified Analytics) | Ads Reporting | Snapchat Avg Screen Time | Paid | |
Snapchat Avg View Time (Paid) (Unified Analytics) | Ads Reporting | Snapchat Avg View Time | Paid | |
Snapchat iOS Install (Paid) (Unified Analytics) | Ads Reporting | Snapchat iOS Install | Paid | |
Snapchat Screen Time (Paid) (Unified Analytics) | Ads Reporting | Snapchat Screen Time | Paid | |
Snapchat Swipe Up Percent (Paid) (Unified Analytics) | Ads Reporting | Snapchat Swipe Up Percent | Paid | |
Snapchat Total Installs (Paid) (Unified Analytics) | Ads Reporting | Snapchat Total Installs | Paid | |
Snapchat Video Views (Paid) (Unified Analytics) | Ads Reporting | Snapchat Video Views | Paid | |
Snapchat View Completion (Paid) (Unified Analytics) | Ads Reporting | Snapchat View Completion | Paid | |
Snapchat View Time (Paid) (Unified Analytics) | Ads Reporting | Snapchat View Time | Paid | |
Pinterest App Installs (Paid) (Unified Analytics) | Ads Reporting | Pinterest App Installs | Paid | |
Pinterest Click Through (Paid) (Unified Analytics) | Ads Reporting | Pinterest Click Through | Paid | |
Pinterest Earned App Installs (Paid) (Unified Analytics) | Ads Reporting | Pinterest Earned App Installs | Paid | |
Pinterest Earned App Installs Click (Paid) (Unified Analytics) | Ads Reporting | Pinterest Earned App Installs Click | Paid | |
Pinterest Earned App Installs Engagement (Paid) (Unified Analytics) | Ads Reporting | Pinterest Earned App Installs Engagement | Paid | |
Pinterest Earned App Installs Views (Paid) (Unified Analytics) | Ads Reporting | Pinterest Earned App Installs Views | Paid | |
Pinterest Earned Avg Video Watch Time (Paid) (Unified Analytics) | Ads Reporting | Pinterest Earned Avg Video Watch Time | Paid | |
Pinterest Earned Click-Through (Paid) (Unified Analytics) | Ads Reporting | Pinterest Earned Click-Through | Paid | |
Pinterest Earned Impressions (Paid) (Unified Analytics) | Ads Reporting | Pinterest Earned Impressions | Paid | |
Pinterest Earned MRC Video Views (Paid) (Unified Analytics) | Ads Reporting | Pinterest Earned MRC Video Views | Paid | |
Pinterest Earned Repin (Paid) (Unified Analytics) | Ads Reporting | Pinterest Earned Repin | Paid | |
Pinterest Earned Video View Average Watch Time In Seconds (Paid) (Unified Analytics) | Ads Reporting | Pinterest Earned Video View Average Watch Time In Seconds | Paid | |
Pinterest Earned Video Watches At 100 Percent (Paid) (Unified Analytics) | Ads Reporting | Pinterest Earned Video Watches At 100 Percent | Paid | |
Pinterest Earned Video Watches At 25 Percent (Paid) (Unified Analytics) | Ads Reporting | Pinterest Earned Video Watches At 25 Percent | Paid | |
Pinterest Earned Video Watches At 50 Percent (Paid) (Unified Analytics) | Ads Reporting | Pinterest Earned Video Watches At 50 Percent | Paid | |
Pinterest Earned Video Watches At 75 Percent (Paid) (Unified Analytics) | Ads Reporting | Pinterest Earned Video Watches At 75 Percent | Paid | |
Pinterest Earned Video Watches At 95 Percent (Paid) (Unified Analytics) | Ads Reporting | Pinterest Earned Video Watches At 95 Percent | Paid | |
Pinterest Engagement (Paid) (Unified Analytics) | Ads Reporting | Pinterest Engagement | Paid | |
Pinterest Onsite Checkouts (Paid) (Unified Analytics) | Ads Reporting | Pinterest Onsite Checkouts | Paid | |
Pinterest Paid App Installs (Paid) (Unified Analytics) | Ads Reporting | Pinterest Paid App Installs | Paid | |
Pinterest Paid App Installs Clicks (Paid) (Unified Analytics) | Ads Reporting | Pinterest Paid App Installs Clicks | Paid | |
Pinterest Paid App Installs Engagement (Paid) (Unified Analytics) | Ads Reporting | Pinterest Paid App Installs Engagement | Paid | |
Pinterest Paid App Installs Views (Paid) (Unified Analytics) | Ads Reporting | Pinterest Paid App Installs Views | Paid | |
Pinterest Paid Avg Video Watch Time (Paid) (Unified Analytics) | Ads Reporting | Pinterest Paid Avg Video Watch Time | Paid | |
Pinterest Paid Click-Through (Paid) (Unified Analytics) | Ads Reporting | Pinterest Paid Click-Through | Paid | |
Pinterest Paid Impressions (Paid) (Unified Analytics) | Ads Reporting | Pinterest Paid Impressions | Paid | |
Pinterest Paid MRC Video Views (Paid) (Unified Analytics) | Ads Reporting | Pinterest Paid MRC Video Views | Paid | |
Pinterest Paid Repin (Paid) (Unified Analytics) | Ads Reporting | Pinterest Paid Repin | Paid | |
Pinterest Paid Saves (Paid) (Unified Analytics) | Social Analytics | Pinterest Paid Saves | Paid | |
Pinterest Paid Video View Average Watch Time In Seconds (Paid) (Unified Analytics) | Ads Reporting | Pinterest Paid Video View Average Watch Time In Seconds | Paid | |
Pinterest Paid Video Watches At 100 Percent (Paid) (Unified Analytics) | Ads Reporting | Pinterest Paid Video Watches At 100 Percent | Paid | |
Pinterest Paid Video Watches At 25 Percent (Paid) (Unified Analytics) | Ads Reporting | Pinterest Paid Video Watches At 25 Percent | Paid | |
Pinterest Paid Video Watches At 50 Percent (Paid) (Unified Analytics) | Ads Reporting | Pinterest Paid Video Watches At 50 Percent | Paid | |
Pinterest Paid Video Watches At 75 Percent (Paid) (Unified Analytics) | Ads Reporting | Pinterest Paid Video Watches At 75 Percent | Paid | |
Pinterest Paid Video Watches At 95 Percent (Paid) (Unified Analytics) | Ads Reporting | Pinterest Paid Video Watches At 95 Percent | Paid | |
Pinterest Repin (Paid) (Unified Analytics) | Ads Reporting | Pinterest Repin | Paid | |
Pinterest Total Conversions (Paid) (Unified Analytics) | Ads Reporting | Pinterest Total Conversions | Paid | |
Pinterest Total Video Views (Paid) (Unified Analytics) | Ads Reporting | Pinterest Total Video Views | Paid | |
Pinterest Pin Comments (Organic) (Unified Analytics) | Social Analytics | Pinterest Pin Comments | Organic | |
Pinterest Pin Likes (Organic) (Unified Analytics) | Social Analytics | Pinterest Pin Likes | Organic | |
Pinterest Pin Repins (Organic) (Unified Analytics) | Social Analytics | Pinterest Pin Repins | Organic | |
Pinterest Pin Saves (Organic) (Unified Analytics) | Social Analytics | Pinterest Pin Saves | Organic | |
Pinterest Board Collaborators (Organic) (Unified Analytics) | Social Analytics | Pinterest Board Collaborators | Organic | |
Pinterest Board Followers (Organic) (Unified Analytics) | Social Analytics | Pinterest Board Followers | Organic | |
Pinterest Board Name (Organic) (Unified Analytics) | Social Analytics | Pinterest Board Name | Organic | |
Pinterest Board Pins (Organic) (Unified Analytics) | Social Analytics | Pinterest Board Pins | Organic | |
Pinterest Pin Last 90 days Clicks (Organic) (Unified Analytics) | Social Analytics | Pinterest Pin Last 90 days Clicks | Organic | |
Pinterest Pin Last 90 days Closeups (Organic) (Unified Analytics) | Social Analytics | Pinterest Pin Last 90 days Closeups | Organic | |
Pinterest Pin Last 90 days Impressions (Organic) (Unified Analytics) | Social Analytics | Pinterest Pin Last 90 days Impressions | Organic | |
Pinterest Pin Last 90 days Video Views (Organic) (Unified Analytics) | Social Analytics | Pinterest Pin Last 90 days Video Views | Organic | |
Pinterest Pin Last 90 days Video Watch Time in milliseconds (Organic) (Unified Analytics) | Social Analytics | Pinterest Pin Last 90 days Video Watch Time in milliseconds | Organic | |
Facebook Landing Page Views (Paid) (Unified Analytics) | Paid | Facebook Landing Page Views | Paid |
Facebook Video Plays to 100% (Paid) (Unified Analytics) | Paid | Facebook Video Plays to 100% | Paid |
Facebook Video Plays to 25% (Paid) (Unified Analytics) | Paid | Facebook Video Plays to 25% | Paid |
Facebook Video Plays to 50% (Paid) (Unified Analytics) | Paid | Facebook Video Plays to 50% | Paid |
Facebook Video Plays to 75% (Paid) (Unified Analytics) | Paid | Facebook Video Plays to 75% | Paid |
Facebook Video Plays to 95% (Paid) (Unified Analytics) | Paid | Facebook Video Plays to 95% | Paid |
On-Facebook Leads (Paid) (Unified Analytics) | Paid | On-Facebook Leads | Paid |
Facebook Offline Conversion Add Payment Info (Paid) (Unified Analytics) | Paid | Facebook Offline Conversion Add Payment Info | Paid |
Facebook Offline Conversion Add Payment Info Value (Paid) (Unified Analytics) | Paid | Facebook Offline Conversion Add Payment Info Value | Paid |
Facebook Offline Conversion Add To Cart (Paid) (Unified Analytics) | Paid | Facebook Offline Conversion Add To Cart | Paid |
Facebook Offline Conversion Add To Cart Value (Paid) (Unified Analytics) | Paid | Facebook Offline Conversion Add To Cart Value | Paid |
Facebook Offline Conversion Add To Wishlist (Paid) (Unified Analytics) | Paid | Facebook Offline Conversion Add To Wishlist | Paid |
Facebook Offline Conversion Add To Wishlist Value (Paid) (Unified Analytics) | Paid | Facebook Offline Conversion Add To Wishlist Value | Paid |
Facebook Offline Conversion Complete Registration (Paid) (Unified Analytics) | Paid | Facebook Offline Conversion Complete Registration | Paid |
Facebook Offline Conversion Complete Registration Value (Paid) (Unified Analytics) | Paid | Facebook Offline Conversion Complete Registration Value | Paid |
Facebook Offline Conversion Initiate Checkout (Paid) (Unified Analytics) | Paid | Facebook Offline Conversion Initiate Checkout | Paid |
Facebook Offline Conversion Initiate Checkout Value (Paid) (Unified Analytics) | Paid | Facebook Offline Conversion Initiate Checkout Value | Paid |
Facebook Offline Conversion Leads (Paid) (Unified Analytics) | Paid | Facebook Offline Conversion Leads | Paid |
Facebook Offline Conversion Leads Value (Paid) (Unified Analytics) | Paid | Facebook Offline Conversion Leads Value | Paid |
Facebook Offline Conversion Other (Paid) (Unified Analytics) | Paid | Facebook Offline Conversion Other | Paid |
Facebook Offline Conversion Other Value (Paid) (Unified Analytics) | Paid | Facebook Offline Conversion Other Value | Paid |
Facebook Offline Conversion Purchase (Paid) (Unified Analytics) | Paid | Facebook Offline Conversion Purchase | Paid |
Facebook Offline Conversion Purchase Value (Paid) (Unified Analytics) | Paid | Facebook Offline Conversion Purchase Value | Paid |
Facebook Offline Conversion Search (Paid) (Unified Analytics) | Paid | Facebook Offline Conversion Search | Paid |
Facebook Offline Conversion Search Value (Paid) (Unified Analytics) | Paid | Facebook Offline Conversion Search Value | Paid |
Facebook Offline Conversion View Content (Paid) (Unified Analytics) | Paid | Facebook Offline Conversion View Content | Paid |
Facebook Offline Conversion View Content Value (Paid) (Unified Analytics) | Paid | Facebook Offline Conversion View Content Value | Paid |
LinkedIn Landing Page Clicks (Paid) (Unified Analytics) | Paid | LinkedIn Landing Page Clicks | Paid |
Twitter Video Views 15s (Paid) (Unified Analytics) | Paid | Twitter Video Views 15s | Paid |
Twitter Video Views 25% (Paid) (Unified Analytics) | Paid | Twitter Video Views 25% | Paid |
Twitter Video Views 50% (Paid) (Unified Analytics) | Paid | Twitter Video Views 50% | Paid |
Twitter Video Views 6s (Paid) (Unified Analytics) | Paid | Twitter Video Views 6s | Paid |
Twitter Video Views 75% (Paid) (Unified Analytics) | Paid | Twitter Video Views 75% | Paid |
Instagram Business Post Reel Comments (Organic) (Unified Analytics) | Social Analytics | Instagram Business Post Reel Comments | Organic |
Instagram Business Post Reel Engagements (Organic) (Unified Analytics) | Social Analytics | Instagram Business Post Reel Engagements | Organic |
Instagram Business Post Reel Likes (Organic) (Unified Analytics) | Social Analytics | Instagram Business Post Reel Likes | Organic |
Instagram Business Post Reel Shares (Organic) (Unified Analytics) | Social Analytics | Instagram Business Post Reel Shares | Organic |
Instagram Business Post Reel Plays (Organic) (Unified Analytics) | Social Analytics | Instagram Business Post Reel Plays | Organic |
Spent (Paid) | Paid | Spent | Paid |
Tiktok Video Likes (Total) | Social Analytics | Tiktok Video Likes | Total |
Tiktok Likes (Paid) | Paid | Tiktok Likes | Paid |
TikTok Video Comments (Total) | Social Analytics | TikTok Video Comments | Total |
TikTok Comments (Paid) | Paid | TikTok Comments | Paid |
TikTok Video Shares (Total) | Social Analytics | TikTok Video Shares | Total |
TikTok Shares (Paid) | Paid | TikTok Shares | Paid |
TikTok Video Reach (Total) | Social Analytics | TikTok Video Reach | Total |
Daily Reach (Paid) | Paid | Daily Reach | Paid |
TikTok Video Views (Total) | Social Analytics | TikTok Video Views | Total |
TikTok Video Views (Total) | Paid | TikTok Video Views | Total |
Tiktok Video Total Time Watched In Seconds (Total) | Social Analytics | Tiktok Video Total Time Watched In Seconds | Total |
TikTok Video Average Time Watched in Seconds (Total) | Social Analytics | TikTok Video Average Time Watched in Seconds | Total |
TikTok Video Watched To Completion Rate (Total) | Social Analytics | TikTok Video Watched To Completion Rate | Total |
TikTok Video Views at 100% (Paid) | Paid | TikTok Video Views at 100% | Paid |
TikTok Video Views at 25% (Paid) | Paid | TikTok Video Views at 25% | Paid |
TikTok Video Views at 50% (Paid) | Paid | TikTok Video Views at 50% | Paid |
TikTok Video Views at 75% (Paid) | Paid | TikTok Video Views at 75% | Paid |
TikTok 2s Video Views (Paid) | Paid | TikTok 2s Video Views | Paid |
TikTok 6s Video Views (Paid) | Paid | TikTok 6s Video Views | Paid |
Tiktok Result (Paid) | Paid | Tiktok Result | Paid |
Tiktok Real-time Result (Paid) | Paid | Tiktok Real-time Result | Paid |
Tiktok Secondary Goal Result (Paid) | Paid | Tiktok Secondary Goal Result | Paid |
TikTok Profile Visits (Paid) | Paid | TikTok Profile Visits | Paid |
TikTok Follows (Paid) | Paid | TikTok Follows | Paid |
Clicks (Paid) | Paid | Clicks | Paid |
Impressions (Paid) | Paid | Impressions | Paid |
Volume of Published Messages (Total) | Social Analytics | Volume of Published Messages | Total |
Count of Positive Comments (Total) | Social Analytics | Count of Positive Comments | Total |
Count of Negative Comments (Total) | Social Analytics | Count of Negative Comments | Total |
Count of Neutral Comments (Total) | Social Analytics | Count of Neutral Comments | Total |
Volume of Ad Posts (Paid) | Paid | Volume of Ad Posts | Paid |
List of the Unified Analytics Dimensions
Below, you will find all the Unified Analytics dimensions along with their corresponding Source names.
Unified Analytics Dimension Name | Description | Source Dimension Name |
Day of Week (Unified Analytics) | Ads Reporting and Social Analytics | Day of Week |
Publish Date (Unified Analytics) | Social Analytics | Published Date |
Month of Year (Unified Analytics) | Ads Reporting and Social Analytics | Month of the year |
Account (Unified Analytics) | Social Analytics | Account |
Ad Accounts (Unified Analytics) | Ads Reporting | Account |
Ad Variant Active Channel Id (Unified Analytics) | Ads Reporting | N/A |
Ad Objective (Unified Analytics) | Ads Reporting | Ad Objective |
Ad Set (Unified Analytics) | Ads Reporting | Ad Set |
Ad Variant Target Country (Unified Analytics) | Ads Reporting | Target Country |
Ad Variant Target Gender (Unified Analytics) | Ads Reporting | N/A |
Ad Variant Target Interests (Unified Analytics) | Ads Reporting | Target Interests |
Ad Variant Target Keywords (Unified Analytics) | Ads Reporting | Target Keywords |
Ad Variant Target Language (Unified Analytics) | Ads Reporting | N/A |
Ad Variant Target Platform (Unified Analytics) | Ads Reporting | Target Platform |
Ad Variant Target Platform Version (Unified Analytics) | Ads Reporting | Target Platform Version |
Ad Variant Social Networks (Unified Analytics) | Ads Reporting | N/A |
Ad Variant (Unified Analytics) | Ads Reporting | Ad Variant |
Bid Type (Unified Analytics) | Ads Reporting | Bid Type |
Post Campaign Id (Unified Analytics) | N/A | N/A |
Post Status Id (Unified Analytics) | N/A | N/A |
Post Client Id (Unified Analytics) | N/A | N/A |
Data Type (Unified Analytics) | N/A | N/A |
Media Type (Unified Analytics) | Social Analytics | Media Type |
Ad Variant Name (Unified Analytics) | N/A | N/A |
Paid Initiative (Unified Analytics) | Ads Reporting | Paid Initiative |
Permalink (Unified Analytics) | Social Analytics | Permalink |
Post-Target Country (Unified Analytics) | Social Analytics | Targeted Country |
Outbound Post (Unified Analytics) | Social Analytics | Outbound Post |
Is Deleted Post (Unified Analytics) | Social Analytics | Is Deleted Post |
Is Sponsored Post (Unified Analytics) | Social Analytics | Is Sponsored Post |
Post Target Locale (Unified Analytics) | Social Analytics | Targeted Locale |
Post-Target Region (Unified Analytics) | Social Analytics | Targeted Region |
Social Network (Unified Analytics) | Social Analytics | Social Network |
Ad Variant Campaign (Unified Analytics) | N/A | N/A |
Ad Variant Status (Unified Analytics) | N/A | N/A |
Ad Post (Unified Analytics) | Ads Reporting | Ad Post |
Paid Initiative Tags (Unified Analytics) | Ads Reporting | Paid Initiative Tags |
Ad Set Tags (Unified Analytics) | Ads Reporting | Ad Set Tags |
Ad Variant Tags (Unified Analytics) | Ads Reporting | Ad Variant Tags |
Post Author Id (Unified Analytics) | N/A | N/A |
Time of Day (Unified Analytics) | Ads Reporting and Social Analytics | Time of Day |
Date (Unified Analytics) | N/A | N/A |
Facebook Paid Clicks to Play Video (Unified Analytics) | Ads Reporting | Facebook Clicks To Play Video (Deprecated) |
Facebook Post Video Length (Unified Analytics) | Social Analytics | Facebook Video Length |
Organic Post Count of Negative Comments (Unified Analytics) | Social Analytics | Count of Negative Comments |
Organic Post Count of Neutral Comments (Unified Analytics) | Social Analytics | Count of Neutral Comments |
Post Like and Reactions (Unified Analytics) | Social Analytics | Post Likes And Reactions |
Post Reach (Unified Analytics) | Social Analytics | Post Reach |
Total Organic Engagements (Unified Analytics) | Social Analytics | Total Engagements |
Volume of Published Messages (Unified Analytics) | Social Analytics | Volume of Published Messages |
Campaign Id (Unified Analytics) | Ads Reporting and Social Analytics | Campaign Id |
Post Id (Unified Analytics) | Social Analytics | N/A |
Is Post Part of Album (Unified Analytics) | Social Analytics | Is Post Part of Album |
Is Post Part of Multi Photo (Unified Analytics) | Social Analytics | Is Post Part of Multi Photo |
Is Auto Imported (Unified Analytics) | Social Analytics | Is Auto Imported |
Is Targeted (Unified Analytics) | Social Analytics | Is Targeted |
Message Type (Unified Analytics) | Social Analytics | Message Type |
Combined Custom Metrics
View the list of the combined custom metrics that have been added as a part of the Global Paid Organic Dashboard blueprint below:
Note You need to configure a blueprint to use the Unified Analytics and Combined Custom metrics for Paid and Owned dashboards. |
Name | Metric |
Facebook | |
UCM_Facebook Paid Engagements | Facebook Reactions (Paid) (Unified Analytics) + Facebook Post Comments (Paid) (Unified Analytics) + Facebook Post Shares (Paid) (Unified Analytics) |
UCM_Facebook Organic Engagement Rate | Facebook Organic Engagements / Facebook Post Organic Impressions (Organic) (Unified Analytics) |
UCM_Facebook Paid Engagement Rate | Facebook Paid Engagements / Facebook Paid Impressions |
UCM_Facebook Total Engagement Rate | Facebook Total Engagements / Facebook Total Impressions |
UCM_Facebook Paid Spend | Spent (USD) (Paid) (Unified Analytics) |
UCM_Facebook Paid Link Clicks | Facebook Link Clicks (Paid) (Unified Analytics) |
UCM_Facebook Total Impressions | Facebook Paid Impressions + Facebook Post Organic Impressions (Organic) (Unified Analytics) |
UCM_Facebook Total Video Views | Facebook Paid Video Views + Facebook Video Organic Views (Viewed for 3 seconds or more) (Organic) (Unified Analytics) |
UCM_Facebook Total Reach | Facebook Post Paid Reach (Social) (Unified Analytics) + Facebook Post Organic Reach (Organic) (Unified Analytics) |
UCM_Facebook Total Engagements | Facebook Total Reactions + Facebook Post Stories Comment (Total) (Unified Analytics) + Facebook Post Stories Share (Total) (Unified Analytics) |
UCM_Facebook Total Link Clicks | Facebook Post Consumption Link Click (Total) (Unified Analytics) |
UCM_Facebook Organic Engagements | Facebook Total Engagements - Facebook Paid Engagements |
UCM_Facebook Organic Link Clicks | Facebook Total Link Clicks - Facebook Paid Link Clicks |
UCM_Facebook Total Comments | Facebook Post Stories Comment (Total) (Unified Analytics) |
UCM_Facebook Organic Comments | Facebook Total Comments - Facebook Paid Comments |
UCM_Facebook Paid Comments | Facebook Post Comments (Paid) (Unified Analytics) |
UCM_Facebook Organic Shares | Facebook Total Shares - Facebook Paid Shares |
UCM_Facebook Paid Shares | Facebook Post Shares (Paid) (Unified Analytics) |
UCM_Facebook Total Shares | Facebook Post Stories Share (Social) (Unified Analytics) |
UCM_Facebook Organic Likes | Facebook Total Likes - Facebook Paid Likes |
UCM_Facebook Paid Likes | Facebook Reactions (Paid) (Unified Analytics) |
UCM_Facebook Total Likes | Facebook Post Stories Like (Total) (Unified Analytics) + Facebook Post Story Angry Reactions (Total) (Unified Analytics) + Facebook Post Story Wow Reactions (Total) (Unified Analytics) + Facebook Post Story Haha Reactions (Total) (Unified Analytics) + Facebook Post Story Love Reactions (Total) (Unified Analytics) + Facebook Post Story Sad Reactions (Total) (Unified Analytics) |
Instagram | |
UCM_Instagram Paid Engagements | Facebook Post Comments (Paid) (Unified Analytics) + Facebook Post Shares (Paid) (Unified Analytics) + Facebook Reactions (Paid) (Unified Analytics) |
UCM_Instagram Organic Impressions | Instagram Business Post Impressions (Organic) (Unified Analytics) |
UCM_Instagram Paid Impressions | Impressions (Paid) (Unified Analytics) |
UCM_Instagram Paid Video Views | Facebook Video Views (Paid) (Unified Analytics) |
UCM_Instagram Paid Spend | Spent (USD) (Paid) (Unified Analytics) |
UCM_Instagram Organic Engagements | Instagram Business Post Saved (Organic) (Unified Analytics) + Instagram Post Likes (Organic) (Unified Analytics) + Instagram Post Comments (Organic) (Unified Analytics) |
UCM_Instagram Total Engagements | Instagram Organic Engagements + Instagram Paid Engagements |
UCM_Instagram Organic Engagement Rate | Instagram Organic Engagements / Instagram Organic Impressions |
UCM_Instagram Paid Engagement Rate | Instagram Paid Engagements / Instagram Paid Impressions |
UCM_Instagram Total Engagement Rate | Instagram Total Engagements / UCM_Instagram Total Impressions |
UCM_Instagram Total Impressions | Instagram Paid Impressions + Instagram Business Post Impressions (Organic) (Unified Analytics) |
UCM_Instagram Total Engagements | Instagram Organic Engagements + Instagram Paid Engagements |
UCM_Instagram Organic Video Views | Instagram Video Views (Organic) (Unified Analytics) |
UCM_Instagram Total Video Views | Instagram Paid Video Views + Instagram Video Views (Organic) (Unified Analytics) |
UCM_Instagram Paid Likes | Facebook Reactions (Paid) (Unified Analytics) |
UCM_Instagram Organic Likes | Instagram Post Likes (Organic) (Unified Analytics) |
UCM_Instagram Total Likes | Instagram Organic Likes + Instagram Paid Likes |
UCM_Instagram Paid Comments | Facebook Post Comments (Paid) (Unified Analytics) |
UCM_Instagram Organic Comments | Instagram Post Comments (Organic) (Unified Analytics) |
UCM_Instagram Total Comments | Instagram Organic Comments + Instagram Paid Comments |
UCM_Instagram Paid Saves | Facebook Post Saves (Paid) (Unified Analytics) |
UCM_Instagram Organic Saves | Instagram Business Post Saved (Organic) (Unified Analytics) |
UCM_Instagram Total Saves | Instagram Organic Saves + Instagram Paid Saves |
Twitter | |
UCM_Twitter Paid Engagements | Twitter Post Likes (Paid) (Unified Analytics) + Twitter Post Replies (Paid) (Unified Analytics) + Twitter Post Retweets (Paid) (Unified Analytics) |
UCM_Twitter Paid Impressions | Impressions (Paid) (Unified Analytics) |
UCM_Twitter Total Impressions | Twitter Paid Impressions + Twitter Impressions (Organic) (Unified Analytics) |
UCM_Twitter Paid Link Clicks | Twitter Post Link Clicks (Paid) (Unified Analytics) |
UCM_Twitter Paid Spend | Spent (USD) (Paid) (Unified Analytics) |
UCM_Twitter Paid Video Views | Twitter Post Video Total Views (Paid) (Unified Analytics) |
UCM_Twitter Total Engagements | Twitter Post Likes (Total) (Unified Analytics) + Twitter Post Replies (Total) (Unified Analytics) + Twitter Post Retweets (Total) (Unified Analytics) |
UCM_Twitter Organic Engagements | Twitter Total Engagements - Twitter Paid Engagements |
UCM_Twitter Total Impressions | Twitter Paid Impressions + Twitter Impressions (Organic) (Unified Analytics) |
UCM_Twitter Total Link Clicks | Twitter Paid Link Clicks + Twitter URL Clicks (Organic) (Unified Analytics) |
UCM_Twitter Total Video Views | Twitter Paid Video Views + Twitter Video Views (Organic) (Unified Analytics) |
UCM_Twitter Organic Likes | Twitter Total Likes - Twitter Paid Likes |
UCM_Twitter Paid Likes | Twitter Post Likes (Paid) (Unified Analytics) |
UCM_Twitter Total Likes | Twitter Post Likes (Total) (Unified Analytics) |
UCM_Twitter Organic Comments | Twitter Total Comments - Twitter Paid Comments |
UCM_Twitter Paid Comments | Twitter Post Replies (Paid) (Unified Analytics) |
UCM_Twitter Total Comments | Twitter Post Replies (Total) (Unified Analytics) |
UCM_Twitter Organic Shares | Twitter Total Shares - Twitter Paid Shares |
UCM_Twitter Paid Shares | Twitter Post Retweets (Paid) (Unified Analytics) |
UCM_Twitter Total Shares | Twitter Post Retweets (Total) (Unified Analytics) |
UCM_Twitter Organic Engagement Rate | Twitter Organic Engagements / Twitter Impressions (Organic) (Unified Analytics) |
UCM_Twitter Paid Engagement Rate | Twitter Paid Engagements / Twitter Paid Impressions |
UCM_Twitter Total Engagement Rate | Twitter Total Engagements / Twitter Total Impressions |
LinkedIn | |
UCM_LinkedIn Paid Engagements | LinkedIn Likes (Paid) (Unified Analytics) + LinkedIn Comments (Paid) (Unified Analytics)+ LinkedIn Shares (Paid) (Unified Analytics) |
UCM_LinkedIn Paid Impressions | Impressions (Paid) (Unified Analytics) |
UCM_LinkedIn Paid Clicks | Clicks (Paid) (Unified Analytics) |
UCM_LinkedIn Paid Spend | Spent (USD) (Paid) (Unified Analytics) |
UCM_LinkedIn Paid Video Views | LinkedIn Video Views (Paid) (Unified Analytics) |
UCM_LinkedIn Total Engagements | LinkedIn Company Post Likes (Total) (Unified Analytics) + LinkedIn Company Post Comments (Total) (Unified Analytics) + LinkedIn Company Post Shares (Total) (Unified Analytics) |
UCM_LinkedIn Organic Engagements | LinkedIn Total Engagements - LinkedIn Paid Engagements |
UCM_LinkedIn Total Video Views | LinkedIn Paid Video Views + LinkedIn Video Views (Social) (Unified Analytics) |
UCM_LinkedIn Total Impressions | LinkedIn Paid Impressions + LinkedIn Company Post Impressions (Organic) (Unified Analytics) |
UCM_LinkedIn Total Clicks | LinkedIn Paid Clicks + LinkedIn Company Post Clicks (Organic) (Unified Analytics) |
UCM_LinkedIn Organic Likes | LinkedIn Total Likes - LinkedIn Paid Likes |
UCM_LinkedIn Paid Likes | LinkedIn Likes (Paid) (Unified Analytics) |
UCM_LinkedIn Total Likes | LinkedIn Company Post Likes (Total) (Unified Analytics) |
UCM_LinkedIn Organic Comments | LinkedIn Total Comments - LinkedIn Paid Comments |
UCM_LinkedIn Paid Comments | LinkedIn Comments (Paid) (Unified Analytics) |
UCM_LinkedIn Total Comments | LinkedIn Company Post Comments (Total) (Unified Analytics) |
UCM_LinkedIn Organic Shares | LinkedIn Total Shares - LinkedIn Paid Shares |
UCM_LinkedIn Paid Shares | LinkedIn Shares (Paid) (Unified Analytics) |
UCM_LinkedIn Total Shares | LinkedIn Company Post Shares (Total) (Unified Analytics) |
UCM_LinkedIn Organic Engagement Rate | LinkedIn Organic Engagements / LinkedIn Company Post Impressions (Organic) (Unified Analytics) |
UCM_LinkedIn Paid Engagement Rate | LinkedIn Paid Engagements / LinkedIn Paid Impressions |
UCM_LinkedIn Total Engagement Rate | LinkedIn Total Engagements / LinkedIn Total Impressions |
Global Paid Metrics | |
UCM_Global Paid Video Views | Instagram Paid Video Views + Facebook Paid Video Views + Twitter Paid Video Views + LinkedIn Paid Video Views |
UCM_Global Paid Impressions | Instagram Paid Impressions + LinkedIn Paid Impressions + Twitter Paid Impressions + Facebook Paid Impressions |
UCM_Global Paid Engagements | Instagram Paid Engagements + Twitter Paid Engagements + LinkedIn Paid Engagements + Facebook Paid Engagements |
UCM_Global Paid Spend | Facebook Paid Spend + Instagram Paid Spend + LinkedIn Paid Spend + Twitter Paid Spend |
UCM_Global Organic Impressions | Facebook Post Organic Impressions (Organic) (Unified Analytics) + Instagram Business Post Impressions (Organic) (Unified Analytics) + Twitter Impressions (Organic) (Unified Analytics) + LinkedIn Company Post Impressions (Organic) (Unified Analytics) |
UCM_Global Organic Video Views | Facebook Video Organic Views (Viewed for 3 seconds or more) (Organic) (Unified Analytics) + Instagram Video Views (Organic) (Unified Analytics) + Twitter Video Views (Organic) (Unified Analytics) + LinkedIn Video Views (Social) (Unified Analytics) |
UCM_Global Organic Engagements | Instagram Organic Engagements + Twitter Organic Engagements + LinkedIn Organic Engagements + Facebook Organic Engagements |
UCM_Global Total Video Views | Global Organic Video Views + Global Paid Video Views |
UCM_Global Total Impressions | Global Organic Impressions + Global Paid Impressions |
UCM_Global Total Engagements | Global Organic Engagements + Global Paid Engagements |
UCM_Global Organic Likes | Facebook Organic Likes + Twitter Organic Likes + LinkedIn Organic Likes + Instagram Organic Likes |
UCM_Global Paid Likes | Facebook Paid Likes + Twitter Paid Likes + LinkedIn Paid Likes + Instagram Paid Likes |
UCM_Global Total Likes | Facebook Total Likes + Twitter Total Likes + LinkedIn Total Likes + Instagram Total Likes |
UCM_Global Organic Comments | Facebook Organic Comments + Twitter Organic Comments + LinkedIn Organic Comments + Instagram Organic Comments |
UCM_Global Paid Comments | Facebook Paid Comments + Twitter Paid Comments + LinkedIn Paid Comments + Instagram Paid Comments |
UCM_Global Total Comments | Facebook Total Comments + Twitter Total Comments + LinkedIn Total Comments + Instagram Total Comments |
UCM_Global Organic Shares | Facebook Organic Shares + Twitter Organic Shares + LinkedIn Organic Shares + Instagram Organic Saves |
UCM_Global Paid Shares | Facebook Paid Shares + Twitter Paid Shares + LinkedIn Paid Shares + Instagram Paid Saves |
UCM_Global Total Shares | Facebook Total Shares + Twitter Total Shares + LinkedIn Total Shares + Instagram Total Saves |
UCM_Global Organic Engagement Rate | Global Organic Engagements / Global Organic Impressions |
UCM_Global Paid Engagement Rate | Global Paid Engagements / Global Paid Impressions |
UCM_Global Total Engagement Rate | Global Total Engagements / Global Total Impressions |