Unified Analytics Custom Metrics
Updated
Metric | Description |
Instagram Business Post Impressions (Organic) (Unified Analytics) | The Number of Impressions on your post which are received organically. |
Instagram Organic Post Video Views (Organic) (Unified Analytics) | The number of views on your video post which are received organically. |
Instagram Organic Post Likes (Organic) (Unified Analytics) | The number of Likes on your post which are received organically. |
Instagram Organic Post Comments (Organic) (Unified Analytics) | The number of Comments on your post which are received organically. |
Instagram Business Post Saved (Organic) (Unified Analytics) | The number of times your post was saved which are received organically. |
UCM_Instagram Organic Likes+UCM_Instagram Organic Comments+UCM_Instagram Organic Saves | Total number of Engagements (Likes , Comments & Saves) on your post which are received organically. |
UCM_Instagram Organic Engagements/UCM_Instagram Organic Impressions | Total number of impressions/engagements on your post which are received organically. |
Impressions (Paid) (Unified Analytics) | The number of times your paid ad was seen. |
Facebook Video Views (Paid) (Unified Analytics) | The number of times your video was viewed for 3 seconds or more of the paid ad drove during the campaign. |
Facebook Reactions (Paid) (Unified Analytics) | The number of reactions on the paid ad drove during the campaign. |
Facebook Post Comments (Paid) (Unified Analytics) | The number of comments on the paid ad drove during the campaign. |
Facebook Post Saves (Paid) (Unified Analytics) | The number of times your paid ad was saved during the campaign. |
UCM_Instagram Paid Likes+UCM_Instagram Paid Comments+UCM_Instagram Paid Saves | Total number of Engagements (Likes , Comments & Saves) on your paid ad during the campaign. |
UCM_Instagram Paid Engagements/UCM_Instagram Paid Impressions | Total Engagements divided by total impressions on the paid ad drove during the campaign. |
UCM_Instagram Organic Impressions+UCM_Instagram Paid Impressions | Total impressions on your ads including organic and paid. |
UCM_Instagram Organic Video Views+UCM_Instagram Paid Video Views | The number of times your video was viewed for 3 seconds or more, including organic and paid. |
UCM_Instagram Organic Likes+UCM_Instagram Paid Likes | Sum of total likes on your ads including organic and paid. |
UCM_Instagram Organic Comments+UCM_Instagram Paid Comments | Sum of total comments on your ads including organic and paid. |
UCM_Instagram Organic Saves+UCM_Instagram Paid Saves | Sum of total saves on your ads including organic and paid. |
UCM_Instagram Organic Engagements+UCM_Instagram Paid Engagements | Sum of total engagements on your ads including organic and paid. |
UCM_Instagram Total Engagements/UCM_Instagram Total Impressions | Total Engagements divided by Total impressions. |
Spent (USD) (Paid) (Unified Analytics) | Amount spent till now on your Instagram ads (in USD) |
Spent (USD) (Paid) (Unified Analytics) | Amount spent till now on your Facebook ads (in USD) |
Facebook Reactions (Paid) (Unified Analytics) | The number of reactions the paid ad drove during the campaign. |
Facebook Post Comments (Paid) (Unified Analytics) | The number of comments the paid ad drove during the campaign. |
Facebook Post Shares (Paid) (Unified Analytics) | The number of shares the paid ad drove during the campaign. |
Facebook Reactions (Paid) (Unified Analytics)+Facebook Post Comments (Paid) (Unified Analytics)+Facebook Post Shares (Paid) (Unified Analytics) | Total number of Engagements (Likes , Comments & Saves) the paid ad drove during the campaign. |
Impressions (Paid) (Unified Analytics) | The number of times the paid ad were seen during the campaign. |
UCM_Facebook Paid Engagements/UCM_Facebook Paid Impressions | Total Engagements after promoting your ad divided by total impressions after promoting your ad. |
Facebook Link Clicks (Paid) (Unified Analytics) | The total number of link clicks as generated by your adverts based on audience interests. |
Facebook Post Paid Reach (Social) (Unified Analytics)+Facebook Post Organic Reach (Organic) (Unified Analytics) | Sum of total reach on your ads including organic and paid. |
UCM_Facebook Paid Impressions+Facebook Post Organic Impressions (Organic) (Unified Analytics) | Sum of total impressions on your ads including organic and paid. |
Facebook Post Stories Like (Unified Analytics)+Facebook Post Story Angry Reactions (Total) (Unified Analytics)+Facebook Post Story Wow Reactions (Total)) (Unified Analytics)+Facebook Post Story Haha Reactions (Total) (Unified Analytics)+Facebook Post Story Love Reactions (Total) (Unified Analytics)+Facebook Post Story Sad Reactions (Total) (Unified Analytics) | Sum of total reactions on your ads including organic and paid. |
Facebook Post Stories Comment (Social) (Unified Analytics) | The number of stories created about your Page post, by action type Comment. |
Facebook Post Stories Share (Social) (Unified Analytics) | the number of stories created about your Page post, by action type Share. |
UCM_Facebook Total Likes+Facebook Post Stories Comment (Social) (Unified Analytics)+Facebook Post Stories Share (Social) (Unified Analytics) | Sum of total engagement (Reaction, Comments & Shares) on your ads including organic and paid. |
Facebook Post Consumption Link Clicks (Total) (Unified Analytics) | The total number of link clicks as generated by your adverts based on audience interests including organic and paid. |
Facebook Video Paid Views (Viewed for 3 seconds or more) (Paid) (Unified Analytics)+Facebook Video Organic Views (Viewed for 3 seconds or more) (Organic) (Unified Analytics) | The number of times your video was viewed for 3 seconds or more, including organic and paid. |
UCM_Facebook Total Engagements/UCM_Facebook Total Impressions | Total Engagements divided by Total impressions. |
UCM_Facebook Total Likes-UCM_Facebook Paid Likes | Total likes on your ads which are received organically. |
UCM_Facebook Total Comments-UCM_Facebook Paid Comments | Total comments on your ads which are received organically. |
UCM_Facebook Total Shares-UCM_Facebook Paid Shares | Total shares of your ads which are received organically. |
UCM_Facebook Total Engagements-UCM_Facebook Paid Engagements | Total engagements on your ads which are received organically. |
UCM_Facebook Total Link Clicks-UCM_Facebook Paid Link Clicks | Total link clicks on your ads which are received organically. |
UCM_Facebook Organic Engagements/Facebook Post Organic Impressions (Organic) (Unified Analytics) | Organic Engagement divided by Organic Impressions. |
Spent (USD) (Paid) (Unified Analytics) | Total amount you\'ve spent so far in US Dollars currency. |
Impressions (Paid) (Unified Analytics) | The number of times people were shown the paid ad drove during the campaign. |
Twitter Post Likes (Paid) (Unified Analytics) | The number of Likes received on the paid ad drove during the campaign. |
Twitter Post Replies (Paid) (Unified Analytics) | The number of replies received on the paid ad drove during the campaign. |
Twitter Post Retweets (Paid) (Unified Analytics) | The number of retweets received on the paid ad drove during the campaign. |
Twitter Post Likes (Paid) (Unified Analytics)+Twitter Post Replies (Paid) (Unified Analytics)+Twitter Post Retweets (Paid) (Unified Analytics) | The number of engagemnets ( likes, replies, & retweets) the paid ad drove during the campaign. |
Twitter Post Link Clicks (Paid) (Unified Analytics) | The amount of clicks on a URL or Card in the Tweet the paid ad drove during the campaign. |
Twitter Post Video Total Views (Paid) (Unified Analytics) | Total number of video views as a result of the paid ad drove during the campaign. |
UCM_Twitter Paid Engagements/UCM_Twitter Paid Impressions | Total Engagements divided by Total impressions of the paid ad drove during the campaign. |
UCM_Twitter Paid Impressions+Twitter Impressions (Organic) (Unified Analytics) | Sum of total impressions on your ads including organic and paid. |
Twitter Post Likes (Total) (Unified Analytics) | Total number of Likes the post received. |
Twitter Post Replies (Total) (Unified Analytics) | Total number of replies. |
Twitter Post Retweets (Total) (Unified Analytics) | Total number of retweets on a post. |
Twitter Post Likes (Total) (Unified Analytics)+Twitter Post Replies (Total) (Unified Analytics)+Twitter Post Retweets (Total) (Unified Analytics) | Sum of total engagement (Likes, Replies, & Retweets) of your post including organic and paid. |
UCM_Twitter Paid Link Clicks+Twitter URL Clicks (Organic) (Unified Analytics) | Sum of total link clicks on your ads including organic and paid. |
UCM_Twitter Paid Video Views+Twitter Video Views (Organic) (Unified Analytics) | Sum of total number of video views as a result of your post including organic and paid. |
UCM_Twitter Total Engagements/UCM_Twitter Total Impressions | Total Engagements divided by Total impressions. |
UCM_Twitter Total Likes-UCM_Twitter Paid Likes | Total likes on your ads which are received organically. |
UCM_Twitter Total Comments-UCM_Twitter Paid Comments | Total comments on your ads which are received organically. |
UCM_Twitter Total Shares-UCM_Twitter Paid Shares | Total shares of your ads which are received organically. |
UCM_Twitter Total Engagements-UCM_Twitter Paid Engagements | Total engagement on your ads which are received organically. |
UCM_Twitter Organic Engagements/Twitter Impressions (Organic) (Unified Analytics) | Organic Engagements divided by Organic impressions |
Spent (USD) (Paid) (Unified Analytics) | Total amount you\'ve spent so far in US Dollars currency. |
Impressions (Paid) (Unified Analytics) | The number of times people were shown the paid ad drove during the campaign. |
LinkedIn Likes (Paid) (Unified Analytics) | Number of likes received on the paid ad drove during the campaign. |
LinkedIn Comments (Paid) (Unified Analytics) | Number of comments your ads received the paid ad drove during the campaign. |
LinkedIn Shares (Paid) (Unified Analytics) | Number of shares received on the paid ad drove during the campaign. |
LinkedIn Likes (Paid) (Unified Analytics)+LinkedIn Comments (Paid) (Unified Analytics)+LinkedIn Shares (Paid) (Unified Analytics) | Total engagement on the paid ad drove during the campaign. |
Clicks (Paid) (Unified Analytics) | Total number of clicks on the paid ad drove during the campaign. |
LinkedIn Video Views (Paid) (Unified Analytics) | 2 or more seconds of playback while the video is atleast 50% on screen, or a click on the CTA, whichever comes first. |
UCM_LinkedIn Paid Engagements/UCM_LinkedIn Paid Impressions | Paid Engagemnet divided by Paid Impressions |
UCM_LinkedIn Paid Impressions+LinkedIn Company Post Impressions (Organic) (Unified Analytics) | Sum of total impressions on your ad including organic and paid. |
LinkedIn Company Post Likes (Total) (Unified Analytics) | The number of Likes and Reactions on a Linkedin Company page status post. |
LinkedIn Company Post Comments (Total) (Unified Analytics) | The number of Comments on a Linkedin Company page status post. |
LinkedIn Company Post Shares (Total) (Unified Analytics) | The number of Shares on a Linkedin Company page status post. |
LinkedIn Company Post Likes (Total) (Unified Analytics)+LinkedIn Company Post Comments (Total) (Unified Analytics)+LinkedIn Company Post Shares (Total) (Unified Analytics) | The number of engagements on a Linkedin Company page status post. |
UCM_LinkedIn Paid Clicks+LinkedIn Company Post Clicks (Organic) (Unified Analytics) | The count of clicks on any links (anchor tags) that were included in the body of the Sponsored Messaging ad. Sponsored Messaging ads only. |
UCM_LinkedIn Paid Video Views+LinkedIn Video Views (Social) (Unified Analytics) | 2 or more seconds of playback while the video is atleast 50% on screen, or a click on the CTA, whichever comes first. |
UCM_LinkedIn Total Engagements/UCM_LinkedIn Total Impressions | Total Engagements divided by Total Impressions |
UCM_LinkedIn Total Likes-UCM_LinkedIn Paid Likes | Total likes on your ads which are received organically. |