Unified Analytics Dimensions
Updated
Dimension Display Name | Description |
Date | The calendar Date on which the activity occurred |
Day of the week | The name of the day of the week on which the activity occurred. |
Media Type | View your data by the type of media in your ad. Media can include image, video or both image and video |
Outbound Post (Unified Analytics) | Displays the text and media of an Outbound Message sent from an Account. |
Post Client Id (Unified Analytics) | The ID of the Sprinklr Client |
Social Network | The name of the social network. This dimension can be used to segment a common metric across multiple social network (e.g.: Total Engagements) or can be used as a filter to limit a widget to display only one type of social network. For Case Reporting, this will list the social network of the first message associated to the case. |
Publish Date (Unified Analytics) | Published date of your post |
Ad Variant (Unified Analytics) | Breakdown data by Ad Variant |
Accounts | The name of the social network Account |
Ad Variant Client (Unified Analytics) | undefined |
Paid Initiative (Unified Analytics) | Breakdown data by Paid Initiative |
Ad Set (Unified Analytics) | Breakdown data by Ad Set |
Ad Objective (Unified Analytics) | Breakdown by objective of your Ad |
Assigned By User | The name of the user(s) that assigned the message(s) or case(s). |
Ad Post (Unified Analytics) | Breakdown data by Ad Post |
Ad Accounts (Unified Analytics) | Breakdown data by Ad Account through which ad is published |
Post Campaign Id (Unified Analytics) | Breakdown data by Campaign ID of post |
Status | Breakdown by Status of Ad |
Volume of Published Messages (Unified Analytics) | The number of outbound messages that have been published. |
Facebook Post Stream Shares (Total) (Unified Analytics) | The total number of shares of your adverts. |
Post Type (Unified Analytics) | Type of post |
Account Type (Unified Analytics) | undefined |
Ad Audience Id (Unified Analytics) | The unique ID of the Audience the ad is targeted to. |
Ad Audience Name (Unified Analytics) | The unique name of the Audience the ad is targeted to. |
Ad Post Body (Unified Analytics) | The ID of the body asset involved in impression, click, or action. |
Ad Post Title (Unified Analytics) | The ID of the title asset involved in impression, click or action. |
Ad Set Created Date (Unified Analytics) | Date when Ad Set was created |
Ad Set Created Date (Date Time) (Unified Analytics) | Date and Time when Ad Set was created |
Ad Set End Date (Unified Analytics) | Date when Ad Set was ended |
Ad Set End Date (Date Time) (Unified Analytics) | Date and Time when Ad Set was ended |
Ad Set Publish Date (Unified Analytics) | Date when Ad Set was published |
Ad Set Publish Date (Date Time) (Unified Analytics) | Date and Time when Ad Set was published |
Ad Set Start Date (Unified Analytics) | The start date of your Ad Set |
Ad Set Start Date (Date Time) (Unified Analytics) | The start date and time of your Ad Set |
Ad Set Tags (Unified Analytics) | Tags used for Ad Set |
Ad Variant Active Channel Id (Unified Analytics) | Ad Variant Channel ID |
Ad Variant Campaign (Unified Analytics) | Campaign of your Ad Variant |
Ad Variant Created Date (Unified Analytics) | Date when Ad Variant was created |
Ad Variant Created Date (Date Time) (Unified Analytics) | Date and Time when Ad Variant was created |
Ad Variant Creative Type (Unified Analytics) | Creative type used in Ad variant |
Ad Variant Custom Conversion Id (Unified Analytics) | Custom conversion ID of Ad Variant |
Ad Variant End Date (Unified Analytics) | Date when Ad Variant was ended |
Ad Variant End Date (Date Time) (Unified Analytics) | Date and Time when Ad Variant was ended |
Ad Variant Name (Unified Analytics) | The unique name of your Ad Variant |
Ad Variant Publish Date (Unified Analytics) | Date when Ad Variant was published |
Ad Variant Publish Date (Date Time) (Unified Analytics) | Date and Time when Ad Variant was published |
Ad Variant Social Networks (Unified Analytics) | his dimension can be used to segment a common metric across multiple social network (e.g.: Total Engagements) or can be used as a filter to limit a widget to display only one type of social network. |
Ad Variant Start Date (Unified Analytics) | The start date of your Ad Variant |
Ad Variant Start Date (Date Time) (Unified Analytics) | The start date and time of your Ad Variant |
Message Tags | undefined |
Ad Variant Target Country (Unified Analytics) | The name of the Country where a post is targeted. |
Ad Variant Target Criteria (Unified Analytics) | The Gender the post was targeted to. |
Ad Variant Target Gender (Unified Analytics) | The Criteria the post was targeted to. |
Ad Variant Target Interests (Unified Analytics) | This denotes the target interests of user to which post is targeted. |
Ad Variant Target Keywords (Unified Analytics) | The Keyword the post was targeted to. |
Ad Variant Target Language (Unified Analytics) | This denotes the language of user to which post is targeted. |
Ad Variant Target Platform (Unified Analytics) | The Platform the post was targeted to. |
Ad Variant Target PlatformVersion (Unified Analytics) | The Platform Version the post was targeted to. |
Bid Type (Unified Analytics) | Breakdown data by Bid Type |
Clicks (Paid) (Unified Analytics) | Total number of clicks on your ad |
Content Theme (Unified Analytics) | undefined |
Content Theme Phrases (Unified Analytics) | undefined |
Content Tone (Unified Analytics) | undefined |
Content Tone Phrases (Unified Analytics) | undefined |
Customer Journey Stage (Unified Analytics) | undefined |
Customer Persona (Unified Analytics) | undefined |
Data Type (Unified Analytics) | undefined |
Outbound Post Id (Unified Analytics) | Displays the ID number associated to the outbound published message. |
Paid Initiative Created Date (Unified Analytics) | Date when Paid Initaitive was created |
Paid Initiative Created Date (Date Time) (Unified Analytics) | Date & Time when Paid Initaitive was created |
Paid Initiative End Date (Unified Analytics) | Date when Paid Initaitive was ended |
Paid Initiative End Date (Date Time) (Unified Analytics) | Date & Time when Paid Initaitive was ended |
Paid Initiative Publish Date (Unified Analytics) | Publish date of your paid initiative |
Paid Initiative Publish Date (Date Time) (Unified Analytics) | Publish date and time of your paid initiative |
Paid Initiative Start Date (Unified Analytics) | Start date of your Paid Initiative |
Paid Initiative Start Date (Date Time) (Unified Analytics) | Start date and time of your Paid Initiative |
Paid Initiative Tags (Unified Analytics) | Tags associated to your paid initiative |
Post Audience Id (Unified Analytics) | Unique ID of Audience of your post |
Post Audience name (Unified Analytics) | Name of audience of your post |
Post Status Id (Unified Analytics) | Breakdown data by Status Id |
Post Target Country (Unified Analytics) | Target country of your Post |
Post Target Locale (Unified Analytics) | Target locale of your Post |
Post Target Region (Unified Analytics) | Target Region of your Post |
Publish Date (Date Time) (Unified Analytics) | The exact date and time on which the post was published. |
Title | Title asset involved in impression, click or action. |
Facebook Offline Conversion Complete Registration Value (Paid) (Unified Analytics) | The total value returned from complete registration (offline conversion) conversions |
Facebook Offline Conversion Initiate Checkout (Paid) (Unified Analytics) | The number of initiate checkout events that were recorded by your offline events data and attributed to your adverts |
Facebook Offline Conversion Initiate Checkout Value (Paid) (Unified Analytics) | The total value returned from initiate checkouts (offline conversion) conversions |
Facebook Offline Conversion Leads (Paid) (Unified Analytics) | The number of leads that were recorded by your offline events data and attributed to your adverts |
Facebook Offline Conversion Leads Value (Paid) (Unified Analytics) | The total value returned from leads (offline conversion) conversions |
Facebook Offline Conversion Other (Paid) (Unified Analytics) | The number of other events that were recorded by your offline events data and attributed to your adverts |
Facebook Offline Conversion Other Value (Paid) (Unified Analytics) | The total value returned from other (offline conversion) conversions |
Facebook Offline Conversion Purchase (Paid) (Unified Analytics) | The number of purchase events that were recorded by your offline events data and attributed to your adverts |
Facebook Offline Conversion Purchase Value (Paid) (Unified Analytics) | The total value returned from purchase (offline conversion) conversions. |
Facebook Offline Conversion Search (Paid) (Unified Analytics) | The number of search events that were recorded by your offline events data and attributed to your adverts |
Facebook Offline Conversion Search Value (Paid) (Unified Analytics) | The total value returned from search (offline conversion) conversions. |
Facebook Offline Conversion View Content (Paid) (Unified Analytics) | The number of view content events that were recorded by your offline events data and attributed to your adverts |
Facebook Offline Conversion View Content Value (Paid) (Unified Analytics) | The total value returned from view content (offline conversion) conversions |
Facebook Page Likes (Paid) (Unified Analytics) | The total number of likes on your page based on audience interests. |
Facebook Photo Views (Paid) (Unified Analytics) | The number of views of your photos as a result of your ad |
Facebook Post Consumption Other Clicks (Total) (Unified Analytics) | the number of times people clicked anywhere in your posts without generating a story, by consumption type Other Click. |
Facebook Post Consumption Photo Views (Total) (Unified Analytics) | the number of times people clicked anywhere in your posts without generating a story, by consumption type Photo View. |
Facebook Post Consumption Video Plays (Total) (Unified Analytics) | the number of times people clicked on anywhere in your posts without generating a story, by consumption type Video Play. |
Facebook Post Consumptions Unique (Total) (Unified Analytics) | the number of people who clicked anywhere in your post without generating a story. |
Facebook Post Engagements (Paid) (Unified Analytics) | the number of times people have engaged with your posts through likes, comments and shares and more. |
Facebook Post Negative FeedBack (Total) (Unified Analytics) | the number of times people took a negative action in your post |
Facebook Post Paid Impressions (Paid) (Unified Analytics) | the number of impressions for your Page post in an Ad or Sponsored Story |
Facebook Post Saves (Paid) (Unified Analytics) | Total number of unique accounts that have saved the media object, applicable only for business profiles. |
Facebook Post Story Angry Reactions (Total) (Unified Analytics) | The number of stories created about your Page post, by action type Angry. |
Facebook Post Story Haha Reactions (Total) (Unified Analytics) | The number of stories created about your Page post, by action type Haha. |
Facebook Post Story Love Reactions (Total) (Unified Analytics) | The number of stories created about your Page post, by action type Love. |
Facebook Post Story Sad Reactions (Total) (Unified Analytics) | The number of stories created about your Page post, by action type Sad. |
Facebook Post Story Wow Reactions (Total)) (Unified Analytics) | The number of stories created about your Page post, by action type Wow. |
Facebook Post Stream Comments (Total) (Unified Analytics) | The number of Comments on a Facebook post. This is a unique metric for Facebook that corresponds to "Post Comments." |
Facebook Post Viral Reach (Total Viral) (Unified Analytics) | the number of people who saw your page post in a story from a friend |
Facebook Reactions (Paid) (Unified Analytics) | The number of reactions on your ads. |
Facebook Sad Reactions (Paid) (Unified Analytics) | The number of ‘sad’ reactions on your ads |
Facebook Total Video Organic Views (Viewed for 95% or complete) (Organic) (Unified Analytics) | Number of times your video was viewed to 95% of its length without any paid promotion. |
Facebook Video Average Time Viewed (Total) (Unified Analytics) | the average length of time people spent viewing your video. |
Facebook Video Clicked-to-Play Views (People clicked to play & viewed it for 3 seconds or more) (Total) (Unified Analytics) | The number of times a video starts, after a person has clicked to play it, on a click-to-play video, and viewed it for 3 seconds or more. |
Facebook Video Length (Total) (Unified Analytics) | the duration of your video |
Facebook Video Organic Views (Viewed 95% to Video Length) (Organic) (Unified Analytics) | The number of times your video was organically viewed from the beginning to 95% of its length without any paid promotion. |
Facebook Video Organic Views (Viewed it for 10 seconds or more) (Organic) (Unified Analytics) | Number of times your video was viewed for 10 seconds or viewed to the end without any paid promotion. |
Facebook Video Paid Views (Viewed 95% to Video Length) (Paid) (Unified Analytics) | The number of times your video was organically viewed from the beginning to 95% of its length |
Facebook Video Paid Views (Viewed for 3 seconds or more) (Paid) (Unified Analytics) | The number of times your video was viewed via paid impression for 3 seconds or more. |
Facebook Video Paid Views (Viewed it for 10 seconds or more) (Paid) (Unified Analytics) | Number of times your video was viewed for 10 seconds or viewed to the end |
Facebook Video Plays to 25% (Paid) (Unified Analytics) | The number of times your video was viewed to 25% |
Facebook Video Plays to 50% (Paid) (Unified Analytics) | The number of times your video was viewed to 50% |
Facebook Video Plays to 75% (Paid) (Unified Analytics) | The number of times your video was viewed to 75% |
Facebook Video Total View Time (Total) (Unified Analytics) | The total number of milliseconds your video was watched, including replays and views less than 3 seconds. Returns 0 for reshared videos. |
Facebook Video Views (Paid) (Unified Analytics) | the number of times your video was viewed for 3 seconds or more |
Facebook Video Views (Viewed for 30 seconds or more) (Total) (Unified Analytics) | the number of times your video was viewed for 30 seconds or more |
Facebook Wow Reactions (Paid) (Unified Analytics) | The number of reactions by action type Wow. |
Google Conversions (Paid) (Unified Analytics) | A conversion happens when someone clicks your ad and then takes an action that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone. |
Google Engagements (Paid) (Unified Analytics) | When someone expands your Lightbox ad, it's counted in this column. |
Google Video View Rate (Paid) (Unified Analytics) | The number of views or engagements your video ad receives divided by the number of times your ad is shown (video and thumbnail impressions). |
Google Video Views (Paid) (Unified Analytics) | The number of times people watched or engaged with your video. For TrueView video ads, the number of views also counts towards your public YouTube account. |
Impressions (Paid) (Unified Analytics) | The number of times people were shown your ad. |
Instagram Business Post Engagement (Organic) (Unified Analytics) | Total number of likes, comments and saves on the media object, applicable only for business profiles. |
Instagram Page (Unified Analytics) | Breakdown data by Instagram Page |
Is Auto Imported (Unified Analytics) | Indicates that the Outbond Post was originally published natively on the channel and then auto-imported into Sprinklr. |
Is Dark Post (Unified Analytics) | Indicates whether the Post was a Dark Post. |
Is Deleted Post (Unified Analytics) | Indicates whether the Post was deleted from the social network |
Is IG Reel (Unified Analytics) | This dimension indicates if the outbound post is a reel or not. |
Is Post Part Of Album (Unified Analytics) | This dimension is used to determine if a photo post is part of an Album. |
Is Post Part Of Multi Photo (Unified Analytics) | This dimension is used to determine if a photo post is part of an Multi Photo or not. |
Is Promoted Twitter Handle (Unified Analytics) | Indicates whether the Tweet was a Dark Tweet |
Is Sponsored Post (Unified Analytics) | Indicates whether a Post is sponsored or not. For Facebook If Facebook Post Impressions Paid is greater than zero, this will be True. |
Is Targeted (Unified Analytics) | Indicates whether a post was targeted. |
Key Objective (Unified Analytics) | Breakdown by Key Objective |
LinkedIn Company Post Organic Likes (Organic) (Unified Analytics) | This is the number of Like Reactions on a Linkedin Company page status post. |
LinkedIn Landing Page Clicks (Paid) (Unified Analytics) | The count of clicks which take the user to the creative landing page |
LinkedIn Total Engagements (Paid) (Unified Analytics) | The count of all user interactions with the ad unit. |
LinkedIn Video Views (Paid) (Unified Analytics) | 2 or more seconds of playback while the video is atleast 50% on screen, or a click on the CTA, whichever comes first |
Linkedin Follows (Paid) (Unified Analytics) | The count of follows. Sponsored Updates only. |
Linkedin Link Clicks (Paid) (Unified Analytics) | The count of clicks on any links (anchor tags) that were included in the body of the Sponsored Messaging ad. Sponsored Messaging ads only. |
Linkedin Other Engagements (Paid) (Unified Analytics) | The count of user interactions with the ad unit that do not fit into any other more specific category. |
Message Type (Unified Analytics) | The specific type of message based on the social network. |
Number Of Rows (Unified Analytics) | Number of Records Matching the Filters Applied. |
On-Facebook Leads (Paid) (Unified Analytics) | The total value of the Leads generated on Facebook as a result of your ads |
Paid Initiative Lifetime Facebook Avg. % of Video Viewed(Paid) (Unified Analytics) | The average percentage of your video that people viewed. This is the total video watch percentage for your video divided by the total number of times your video was played. |
Pinterest App Installs (Paid) (Unified Analytics) | Total number of app installs |
Pinterest App Installs Clicks (Paid) (Unified Analytics) | This metric has been deprecated by Pinterest. Metrics data will be available in Sprinklr till the last date metrics was available |
Pinterest App Installs Engagement (Paid) (Unified Analytics) | This metric has been deprecated by Pinterest. Metrics data will be available in Sprinklr till the last date metrics was available |
Pinterest App Installs Views (Paid) (Unified Analytics) | This metric has been deprecated by Pinterest. Metrics data will be available in Sprinklr till the last date metrics was available |
Pinterest Board Collaborators (Total) (Unified Analytics) | The number of collaborators on the shared Pinterest Board(s). |
Pinterest Board Followers (Total) (Unified Analytics) | The number of followers of the Pinterest Board(s). |
Pinterest Board Name (Unified Analytics) | The name of the Pinterest Board. |
Pinterest Board Pins (Total) (Unified Analytics) | The number of pins on the Pinterest Board(s). |
Pinterest Earned App Installs Clicks (Paid) (Unified Analytics) | This metric has been deprecated by Pinterest. Metrics data will be available in Sprinklr till the last date metrics was available |
Pinterest Earned App Installs Engagement (Paid) (Unified Analytics) | This metric has been deprecated by Pinterest. Metrics data will be available in Sprinklr till the last date metrics was available |
Pinterest Earned App Installs Views (Paid) (Unified Analytics) | This metric has been deprecated by Pinterest. Metrics data will be available in Sprinklr till the last date metrics was available |
Pinterest Earned Engagement (Paid) (Unified Analytics) | Earned actions taken from saves of your Promoted pins including saves, closeups, clicks and swipes |
Pinterest Earned Impressions (Paid) (Unified Analytics) | Earned impressions (from saves of your promoted pins) |
Pinterest Earned MRC Video Views (Paid) (Unified Analytics) | All 2-sec continous views while 50% in view, including earned video views |
Pinterest Earned Outbound Clicks (Paid) (Unified Analytics) | Total Earned Click actions on your pin that takes a Pinner to a destination off Pinterest |
Pinterest Earned Pin Clicks (Paid) (Unified Analytics) | Total number of times pinner has tapped on your Earned Pin in-grid, which may lead to content on or off of Pinterest |
Pinterest Earned Saves (Paid) (Unified Analytics) | Earned saves (from saves of your promoted pins) |
Pinterest Earned Video View Average Watch Time In Seconds (Paid) (Unified Analytics) | Averaged across all videos that begin playback, includes seeks and loops. Start time triggered when video begins playback |
Pinterest Earned Video Watches At 100 Percent (Paid) (Unified Analytics) | Number of times a video reaches 100% of its length, includes skipping to this point |
Pinterest Earned Video Watches At 25 Percent (Paid) (Unified Analytics) | Number of times a video reaches 25% of its length, includes skipping to this point |
Pinterest Earned Video Watches At 50 Percent (Paid) (Unified Analytics) | Number of times a video reaches 50% of its length, includes skipping to this point |
Pinterest Earned Video Watches At 75 Percent (Paid) (Unified Analytics) | Number of times a video reaches 75% of its length, includes skipping to this point |
Pinterest Earned Video Watches At 95 Percent (Paid) (Unified Analytics) | Number of times a video reaches 95% of its length, includes skipping to this point |
Pinterest Engagement (Paid) (Unified Analytics) | Total number of actions (paid and earned) taken on your pin including saves, closeups, clicks and swipes |
Pinterest Outbound Clicks (Paid) (Unified Analytics) | Total Paid and Earned Click actions on your pin that takes a Pinner to a destination off Pinterest |
Pinterest Paid App Installs Clicks (Paid) (Unified Analytics) | The number of click done for the App |
Pinterest Paid App Installs Views (Paid) (Unified Analytics) | Total number of app installs resulting from views of your ads, including earned. |
Pinterest Paid Engagement (Paid) (Unified Analytics) | Total number of actions (paid and earned) taken on your pin including saves, closeups, clicks and swipes |
Pinterest Paid Impressions (Paid) (Unified Analytics) | Total number of paid impressions |
Pinterest Paid MRC Video Views (Paid) (Unified Analytics) | All 2-sec continous views while 50% in view, including earned video views |
Pinterest Paid Outbound Clicks (Paid) (Unified Analytics) | Total Earned Click actions on your pin that takes a Pinner to a destination off Pinterest |
Pinterest Paid Pin Clicks (Paid) (Unified Analytics) | Total number of times pinner has tapped on your Earned Pin in-grid, which may lead to content on or off of Pinterest |
Pinterest Paid Saves (Unified Analytics) | Paid saves of your promoted pins |
Pinterest Paid Video View Average Watch Time In Seconds (Paid) (Unified Analytics) | Averaged across all videos that begin playback, includes seeks and loops. Start time triggered when video begins playback |
Pinterest Paid Video Watches At 100 Percent (Paid) (Unified Analytics) | Number of times a video reaches 100% of its length, includes skipping to this point |
Pinterest Paid Video Watches At 25 Percent (Paid) (Unified Analytics) | Number of times a video reaches 25% of its length, includes skipping to this point |
Pinterest Paid Video Watches At 50 Percent (Paid) (Unified Analytics) | Number of times a video reaches 50% of its length, includes skipping to this point |
Pinterest Paid Video Watches At 75 Percent (Paid) (Unified Analytics) | Number of times a video reaches 75% of its length, includes skipping to this point |
Pinterest Paid Video Watches At 95 Percent (Paid) (Unified Analytics) | Number of times a video reaches 95% of its length, includes skipping to this point |
Pinterest Pin Clicks (Paid) (Unified Analytics) | Total number of times pinner has tapped on your Earned Pin in-grid, which may lead to content on or off of Pinterest |
Pinterest Pin Comments (Organic) (Unified Analytics) | The number of comments on a Pinterest Pin. |
Pinterest Pin Last 90 days Closeups (Organic) (Unified Analytics) | This metric has been deprecated by Pinterest. Metrics data will be available in Sprinklr till the last date metrics was available |
Pinterest Pin Last 90 days Impressions (Organic) (Unified Analytics) | This metric has been deprecated by Pinterest. Metrics data will be available in Sprinklr till the last date metrics was available |
Pinterest Pin Last 90 days Outbound Clicks (Organic) (Unified Analytics) | This metric has been deprecated by Pinterest. Metrics data will be available in Sprinklr till the last date metrics was available |
Pinterest Pin Last 90 days Pin Clicks (Organic) (Unified Analytics) | This metric has been deprecated by Pinterest. Metrics data will be available in Sprinklr till the last date metrics was available |
Pinterest Pin Last 90 days Video Views (Organic) (Unified Analytics) | This metric has been deprecated by Pinterest. Metrics data will be available in Sprinklr till the last date metrics was available |
Pinterest Pin Last 90 days Video Watch Time in milliseconds(Organic) (Unified Analytics) | This metric has been deprecated by Pinterest. Metrics data will be available in Sprinklr till the last date metrics was available |
Pinterest Pin Likes (Organic) (Unified Analytics) | Total number of times pinner has tapped on your Pin in-grid, which may lead to content on or off of Pinterest |
Pinterest Pin Repins (Organic) (Unified Analytics) | The number of repins on a Pinterest Pin. |
Pinterest Pin Saves (Organic) (Unified Analytics) | This metric gives an aggregated count of repins. |
Pinterest Saves (Paid) (Unified Analytics) | Total saves of your promoted pins |
Pinterest Total Conversion (Paid) (Unified Analytics) | Total number of conversions for all event types using the Pinterest Tag integration after an ad interaction |
Pinterest Total MRC Video Views (Paid) (Unified Analytics) | All 2-sec continous views while 50% in view, including earned video views |
Snapchat Android Installs (Paid) (Unified Analytics) | Number of times your app was installed on android |
Snapchat Attachment Quartile 1 (Paid) (Unified Analytics) | The number of long form video views watched to 25% |
Snapchat Attachment Quartile 2 (Paid) (Unified Analytics) | The number of long form video views watched to 50% |
Snapchat Attachment Quartile 3 (Paid) (Unified Analytics) | The number of long form video views watched to 75% |
Snapchat Attachment View Completion (Paid) (Unified Analytics) | The number of long form video views watched to completion |
Snapchat Avg Screen Time (Paid) (Unified Analytics) | Average Top Snap view time across all impressions (any snap ad type) |
Snapchat Avg View Time (Paid) (Unified Analytics) | Average Top Snap view time per User Reached (any snap ad type). |
Snapchat Ios Installs (Paid) (Unified Analytics) | Number of times your app was installed on iOS |
Snapchat Quartile 1 (Paid) (Unified Analytics) | Video views to 25% (All Snap Ads) |
Snapchat Quartile 2 (Paid) (Unified Analytics) | Video views to 50% (All Snap Ads) |
Snapchat Quartile 3 (Paid) (Unified Analytics) | Video views to 75% (All Snap Ads) |
Snapchat Saves (Paid) (Unified Analytics) | The number of times your ad was saved to Memories or Camera Roll. |
Snapchat Screen Time (Paid) (Unified Analytics) | Total Time Spent on top Snap Ad (milliseconds) |
Snapchat Shares (Paid) (Unified Analytics) | The number of times your ad was shared, via Chat or Stories. |
Snapchat Swipes (Paid) (Unified Analytics) | The number of times your Ad was swiped up on or the CTA was tapped to view the attachment below |
Snapchat Total Installs (Paid) (Unified Analytics) | No of times your app was installed |
Snapchat Video Views (Paid) (Unified Analytics) | The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap |
Snapchat View Completion (Paid) (Unified Analytics) | Video Views to completion |
Snapchat View Time (Paid) (Unified Analytics) | Total Time Spent on top Snap Ad (milliseconds) |
Spent (AUD) (Paid) (Unified Analytics) | Total amount you've spent so far in Australian Dollar |
Spent (CAD) (Paid) (Unified Analytics) | Total amount you've spent so far in Canadian Dollar |
Spent (CHF) (Paid) (Unified Analytics) | Total amount you've spent so far in Swiss Franc currency |
Spent (CNY) (Paid) (Unified Analytics) | Total amount you've spent so far in Chinese Yuan currency |
Spent (CZK) (Paid) (Unified Analytics) | Total amount you've spent so far in Czech Republic Koruna |
Spent (DKK) (Paid) (Unified Analytics) | Total amount you've spent so far in danish krone currency |
Spent (EUR) (Paid) (Unified Analytics) | Total amount you've spent so far in Euro currency |
Spent (GBP) (Paid) (Unified Analytics) | Total amount you've spent so far in British Pound currency |
Spent (INR) (Paid) (Unified Analytics) | Total amount you've spent so far in Indian Rupee currency |
Spent (JPY) (Paid) (Unified Analytics) | Total amount you've spent so far in Japanese Yen |
Spent (NOK) (Paid) (Unified Analytics) | Total amount you've spent so far in Norwegian Krone currency |
Spent (NZD) (Paid) (Unified Analytics) | The total amount you've spent so far in NewZealand Dollar |
Spent (PLN) (Paid) (Unified Analytics) | Total amount you've spent so far in Polish Zloty currency |
Spent (RUB) (Paid) (Unified Analytics) | Total amount you've spent so far in Russian Ruble currency |
Spent (SEK) (Paid) (Unified Analytics) | Total amount you've spent so far in Swedish Krona currency |
Spent (TRY) (Paid) (Unified Analytics) | Total amount you've spent so far in Turkish Lira currency |
Total Engagements (Unified Analytics) | Total number of likes including reactions, comments and shares across social networks. |
Twitter App Install Attempts (Organic) (Unified Analytics) | A count of how many times an App Install event has occurred from the Tweet |
Twitter App Opens (Organic) (Unified Analytics) | A count of how many times an App Open event has occurred from the Tweet. |
Twitter Detail Expands (Organic) (Unified Analytics) | A count of how many times the Tweet has been clicked to see more details. |
Twitter Email Tweet (Organic) (Unified Analytics) | A count of how many times the Tweet has been shared via email. |
Twitter Engagements (Paid) (Unified Analytics) | The number of times your post is shown to users, including earned for a particular account. |
Twitter Hashtag Clicks (Organic) (Unified Analytics) | A count of how many times a hashtag in the Tweet has been clicked. |
Twitter Media Clicks (Organic) (Unified Analytics) | A count of how many times media such as an image or video in the Tweet has been clicked. |
Twitter Media Engagements (Organic) (Unified Analytics) | This includes the number of clicks on your media across videos, vines, gifs and images. |
Twitter Media Views (Organic) (Unified Analytics) | This includes all views (autoplay and click) of your media counted across videos, vines, gifs and images. |
Twitter Organic Quote Tweets (Engagement) (Organic) (Unified Analytics) | A count of how many times the Tweet was quoted (Retweet with comment). |
Twitter Paid Detail Expands (Unified Analytics) | A count of how many times the Tweet has been clicked to see more details. |
Twitter Permalink Clicks (Organic) (Unified Analytics) | A count of how many times the permalink to the Tweet (the individual web page dedicated to this Tweet) has been clicked. |
Twitter Post App Clicks (Paid) (Unified Analytics) | The amount of App Clicks on your post. This is calculated as the sum of Installs Attempts, Open Attempts, Timeline URL Clicks, and Search URL Clicks. |
Twitter Post Follows (Paid) (Unified Analytics) | The amount of times a user followed you directly from the Tweet. |
Twitter Post Likes (Paid) (Unified Analytics) | The number of Likes the post received. |
Twitter Post Likes (Total) (Unified Analytics) | Total number of Likes the post received. |
Twitter Post Link Clicks (Paid) (Unified Analytics) | The amount of clicks on a URL or Card in the Tweet divided by impressions. |
Twitter Post Media Engagements (Paid) (Unified Analytics) | Total number of clicks of media across Videos, Vines, GIFs, and Images |
Twitter Post Organic App Clicks (Paid) (Unified Analytics) | The amount of App Clicks on your post. This is calculated as the sum of Installs Attempts, Open Attempts, Timeline URL Clicks, and Search URL Clicks. |
Twitter Post Organic Clicks (Paid) (Unified Analytics) | The amount of App Clicks on your post. This is calculated as the sum of Installs Attempts, Open Attempts, Timeline URL Clicks, and Search URL Clicks. |
Twitter Post Organic Engagement Rate (Paid) (Unified Analytics) | The number of engagements (clicks, retweets, replies, follows and likes) divided by the total number of impressions. |
Twitter Post Organic Engagements (Paid) (Unified Analytics) | Total number of times a user has interacted with a Tweet. This includes all clicks anywhere on the Tweet (including hashtags, links, avatar, username, and Tweet expansion), retweets, replies, follows, and likes. |
Twitter Post Organic Follows (Paid) (Unified Analytics) | The amount of times a user followed you directly from the Tweet. |
Twitter Post Organic Impressions (Paid) (Unified Analytics) | A count of how many times the Tweet has been viewed. |
Twitter Post Organic Likes (Paid) (Unified Analytics) | The number of items that your Twitter account has favorited. |
Twitter Post Organic Replies (Paid) (Unified Analytics) | The number of replies to your Twitter account. |
Twitter Post Organic Retweets (Paid) (Unified Analytics) | The number of retweets of your Twitter account. |
Twitter Post Organic Url Clicks (Paid) (Unified Analytics) | A count of how many times a URL in the Tweet has been clicked. |
Twitter Post Organic Video CTA Clicks (Paid) (Unified Analytics) | Total clicks on the call to action in the video player. |
Twitter Post Organic Video Content Starts (Paid) (Unified Analytics) | The number of people who started the video, regardless of how much of the video player is in view. |
Twitter Post Organic Video Total Views (Paid) (Unified Analytics) | Video views only count when your video is watched in 50% view for 2 seconds or more, or when a user clicks to expand/unmute your video. |
Twitter Post Organic Video Views 100% (Paid) (Unified Analytics) | A count of how many times 100% of a video in the Tweet was viewed |
Twitter Post Organic Video Views 25% (Paid) (Unified Analytics) | A count of how many times 25% of a video in the Tweet was viewed |
Twitter Post Organic Video Views 55% (Paid) (Unified Analytics) | A count of how many times 55% of a video in the Tweet was viewed |
Twitter Post Organic Video Views 75% (Paid) (Unified Analytics) | A count of how many times 75% of a video in the Tweet was viewed |
Twitter Post Replies (Paid) (Unified Analytics) | The number of replies that your Twitter post has received. |
Twitter Post Replies (Total) (Unified Analytics) | Total number of replies. |
Twitter Post Retweets (Paid) (Unified Analytics) | The number of retweets that your Twitter post has received. |
Twitter Post Retweets (Total) (Unified Analytics) | Total number of retweets on a post. |
Twitter Post Video 3s/100 Percent Views (Paid) (Unified Analytics) | Total number of video views based on a view of 100% in-view on a user's device and watched for at least 3 seconds. |
Twitter Post Video Total Views (Paid) (Unified Analytics) | Total number of video views as a result of your post. |
Twitter Post Video Views 100% (Paid) (Unified Analytics) | A count of how many times 100% of a video in the Tweet was viewed |
Twitter Post Video Views 25% (In-stream views for Pre-roll)(Paid) (Unified Analytics) | A count of how many times 25% of a video in the Tweet was viewed |
Twitter Post Video Views 50% (In-stream views for Pre-roll)(Paid) (Unified Analytics) | A count of how many times 50% of a video in the Tweet was viewed |
Twitter Post Video Views 75% (In-stream views for Pre-roll)(Paid) (Unified Analytics) | A count of how many times 75% of a video in the Tweet was viewed |
Twitter Profile Clicks (Organic) (Unified Analytics) | A count of how many times the User (Tweet author) has had their profile clicked from this Tweet. |
Twitter Promoted Users Posts (Unified Analytics) | undefined |
Twitter Total Engagements (Total) (Unified Analytics) | A count of the number of times a user has interacted with the Tweet. This value is provided by Twitter API and is not equal to sum of individual Twitter metrics. |
Twitter Un-quote Tweets (Unified Analytics) | A quote of the Tweet was deleted. |
Twitter User Follows (Organic) (Unified Analytics) | A count of how many times the User (Tweet author) has been followed from this Tweet. |
Twitter Video Total Views (Paid) (Unified Analytics) | Total number of video views as a result of your post. |
Twitter Video Viewed 100% (Organic) (Unified Analytics) | A count of how many times 100% of a video in the Tweet was viewed |
Twitter Video Viewed 25% (Organic) (Unified Analytics) | A count of how many times 25% of a video in the Tweet was viewed |
Twitter Video Viewed 50% (Organic) (Unified Analytics) | A count of how many times 50% of a video in the Tweet was viewed |
Twitter Video Viewed 75% (Organic) (Unified Analytics) | A count of how many times 75% of a video in the Tweet was viewed |
Twitter Video Viewed 95% (Organic) (Unified Analytics) | A count of how many times 95% of a video in the Tweet was viewed |
Twitter Video Views (Insights) (Total) (Unified Analytics) | A video in the Tweet was viewed. This metric corresponds to Twitter's viewing standard of 100% of the video rendered and viewed for at least three seconds. |
Twitter Video Views 100% (Paid) (Unified Analytics) | Total number of videos viewed until 100% completion as a result of your post. |
Twitter Video Views 15s (Paid) (Unified Analytics) | Total number of videos viewed until 15% completion as a result of your post. |
Twitter Video Views 25% (Paid) (Unified Analytics) | Total number of videos viewed until 25% completion as a result of your post. |
Twitter Video Views 50% (Paid) (Unified Analytics) | Total number of videos viewed until 50% completion as a result of your post. |
Twitter Video Views 6s (Paid) (Unified Analytics) | The number of times your video played for at least 6 seconds, or completely played. Replays will not be counted. |
Twitter Video Views 75% (Paid) (Unified Analytics) | Total number of videos viewed until 75% completion as a result of your post. |
Unified Campaign Id (Unified Analytics) | Unique ID of your unified campaign |
Volume of Ad Posts (Unified Analytics) | Total number of ad posts |
YouTube Paid Views (Paid) (Unified Analytics) | The number of times that a video was viewed. |
Youtube Video Ad Impressions (Paid) (Unified Analytics) | The number of verified ad impressions served. |
Youtube Video Average View Duration (Total) (Unified Analytics) | The average length, in seconds, of video playbacks. |
Youtube Video Average View Percentage (Total) (Unified Analytics) | The average percentage of a video watched during a video playback. |
Youtube Video Comments (Total) (Unified Analytics) | The number of comments on your youtube ad. |
Youtube Video Dislikes (Total) (Unified Analytics) | The number of times that users indicated that they disliked a video by giving it a negative rating. |
Youtube Video Estimated Minutes Watched (Total) (Unified Analytics) | The number of minutes that users watched videos for the specified channel, content owner, or video. |
Youtube Video Likes (Total) (Unified Analytics) | The number of times that users indicated that they liked a video by giving it a positive rating. |
Youtube Video Shares (Total) (Unified Analytics) | The number of times that users shared a video through the Share button. |
Youtube Video Views (Total) (Unified Analytics) | The number of times your youtube ad has been viewed. |