Unified Analytics Metrics
Updated
Metric Display Name | Description |
Followers At Post Time (Total) (Unified Analytics) | This is a Sprinklr common metric to total all of the various types of followers across social networks. It pinpoints the number of followers at the time of your post. This metric must be used in conjunction with dimensions: Outbound Post, Post Likes, Post Comments, Post Shares, etc. |
Instagram Business Post Story Taps Back (Organic) (Unified Analytics) | Total number of taps to see this story's previous photo or video, applicable only for business profiles. |
Instagram Business Post Story Taps Forward (Organic) (Unified Analytics) | Total number of taps to see this story's next photo or video, applicable only for business profiles. |
Count of Negative Comments (Total) (Unified Analytics) | The count of comments on your post that received a Negative sentiment. |
Count of Neutral Comments (Total) (Unified Analytics) | The count of comments on your post that received a Neutral sentiment. |
Count of Positive Comments (Total) (Unified Analytics) | The count of comments on your post that received a Positive sentiment. |
Instagram Business Post Reel Engagements (Organic) (Unified Analytics) | The number of likes, saves, comments, and shares on the reel, minus the number of unlikes, unsaves, and deleted comments on an Instagram Reel. |
Permalink | A count of how many times the permalink to the Tweet (the individual web page dedicated to this Tweet) has been clicked. |
Instagram Business Post Impressions (Organic) (Unified Analytics) | Total number of times the media object has been seen, applicable only for business profiles. |
Instagram Organic Post Video Views (Organic) (Unified Analytics) | Number of times your video has been viewed. |
Spent (USD) (Paid) (Unified Analytics) | Total amount you\'ve spent so far in US Dollars currency. |
Post Reach (Unified Analytics) | Reach is a common metric that totals a number of metric across social networks to estimate the number of people you might have reached with your messages. |
Facebook Post Stream Angry Reactions (Total) (Unified Analytics) | The number of Angry reactions on a Facebook post. |
Facebook Post Stream Haha Reactions (Total) (Unified Analytics) | The number of Haha reactions on a Facebook post. |
Facebook Post Stream Love Reactions (Total) (Unified Analytics) | The number of Love reactions on a Facebook post. |
Facebook Post Stream Sad Reactions (Total) (Unified Analytics) | The number of Sad reactions on a Facebook post. |
Facebook Post Stream Wow Reactions (Total) (Unified Analytics) | The number of Wow reactions on a Facebook post. |
Facebook Post Consumptions (Total) (Unified Analytics) | the number of times people clicked on anywhere in your posts without generating a story. |
Facebook Post Stories Like (Unified Analytics) | the number of stories created about your Page post, by action type Like. |
LinkedIn Company Post Clicks (Organic) (Unified Analytics) | the number of times people clicked on anywhere in your posts without generating a story. |
LinkedIn Company Post Impressions (Organic) (Unified Analytics) | the number of impressions for your Page post across the platform. |
LinkedIn Video Views (Social) (Unified Analytics) | Video views with play-pause cycles for at least 3 seconds. |
Facebook Post Stories Comment (Social) (Unified Analytics) | the number of stories created about your Page post, by action type Comment. |
Facebook Post Stories Share (Social) (Unified Analytics) | the number of stories created about your Page post, by action type Share. |
Instagram Business Post Reach (Organic) (Unified Analytics) | Total number of unique accounts that have seen the media object, applicable only for business profiles. This includes reach for reels. |
Instagram Organic Post Comments (Organic) (Unified Analytics) | The number of comments that your Instagram post has received. |
Instagram Organic Post Likes (Organic) (Unified Analytics) | The number of likes that your Instagram post has received. |
Facebook Post Stream Likes (Total) (Unified Analytics) | The number of Likes on a Facebook post. This is a unique metric for Facebook that corresponds to "Post Likes." |
Facebook Post Total Stream Comments (Total) (Unified Analytics) | The number of Comments on a Facebook post. This is a unique metric for Facebook that corresponds to "Post Comments." |
Facebook Video Views (Viewed for 3 seconds or more) (Total) (Unified Analytics) | the number of times your video was viewed for 3 seconds or more. |
Instagram Business Post Reel Comments (Organic) (Unified Analytics) | The number of comments on an Instagram reel. |
Instagram Business Post Reel Likes (Organic) (Unified Analytics) | The number of Likes on an Instagram reel. |
Instagram Business Post Reel Plays (Organic) (Unified Analytics) | The number of times the reels starts to play after an impression is already counted. This is defined as video sessions with 1 ms or more of playback and excludes replays. |
Instagram Business Post Reel Shares (Organic) (Unified Analytics) | The number of shares on an Instagram reel. |
Instagram Business Post Saved (Organic) (Unified Analytics) | Total number of unique accounts that have saved the media object, applicable only for business profiles. This includes saves for reels. |
LinkedIn Company Post Organic Comments (Organic) (Unified Analytics) | The number of Comments on a Linkedin Company page status post. |
LinkedIn Comments (Paid) (Unified Analytics) | Number of comments your ads received. |
LinkedIn Likes (Paid) (Unified Analytics) | Number of likes your ads received. |
LinkedIn Shares (Paid) (Unified Analytics) | Number of shares your ads received. |
Facebook Post Stories (Total) (Unified Analytics) | the number of stories generated about your Page post ('Stories'). |
Twitter Impressions (Organic) (Unified Analytics) | A count of how many times the Tweet has been viewed. |
Twitter URL Clicks (Organic) (Unified Analytics) | A count of how many times a URL in the Tweet has been clicked. |
Twitter Video Views (Organic) (Unified Analytics) | A count of how many times a video in the Tweet has been viewed |
Facebook Post Impressions (Total) (Unified Analytics) | the number of impressions for your Page post across the platform. |
Facebook Post Viral Impressions (Total Viral) (Unified Analytics) | the number of times this post was seen via a story published by a friend of the person viewing the post by story type Comment. |
LinkedIn Video Unique Viewers (Total) (Unified Analytics) | Unique viewers who made engaged plays on the video. |
LinkedIn Video Total Watch Time (Total) (Unified Analytics) | The time the video was watched in milliseconds. |
Unified Campaign (Unified Analytics) | undefined |
Facebook Video Views to 100% (Paid) (Unified Analytics) | Number of times your video was viewed for 100% or complete. |
Facebook Video Views to 95% (Paid) (Unified Analytics) | Number of times your video was viewed for 95% or complete. |
Ad Lifetime Frequency (Paid) (Unified Analytics) | Frequency for your ads. |
Ad Lifetime Reach (Paid) (Unified Analytics) | Total reach of your ad. |
Daily Reach (Paid) (Unified Analytics) | Total daily reach obtained so far. |
Estimated Clicks (Total) (Unified Analytics) | This metric provides an estimated number of clicks. |
Facebook 30-Sec Views(Paid) (Unified Analytics) | the number of times your video was viewed for 30 seconds or more |
Facebook Angry Reactions (Paid) (Unified Analytics) | The number of reactions by action type Angry. |
Facebook Haha Reactions (Paid) (Unified Analytics) | The number of reactions by action type Haha. |
Facebook Landing Page Views (Paid) (Unified Analytics) | The number of times that a person clicked on an ad link and successfully loaded the destination web page or Instant Experience. |
Facebook Like Reactions (Paid) (Unified Analytics) | The number of ‘Like’ reactions on your ads. |
Facebook Link Clicks (Paid) (Unified Analytics) | The total number of link clicks as generated by your adverts based on audience interests. |
Facebook Love Reactions (Paid) (Unified Analytics) | The number of ‘Love’ reactions on your ads. |
Facebook Offline Conversion Add Payment Info (Paid) (Unified Analytics) | The number of add payment info events that were recorded by your offline events data and attributed to your adverts. |
Facebook Offline Conversion Add Payment Info Value (Paid) (Unified Analytics) | The total value returned from add payment info (offline conversion) conversions. |
Facebook Offline Conversion Add To Cart (Paid) (Unified Analytics) | The number of add to cart events that were recorded by your offline events data and attributed to your adverts. |
Facebook Offline Conversion Add To Cart Value (Paid) (Unified Analytics) | The total value returned from add to cart (offline conversion) conversions. |
Facebook Offline Conversion Add To Wishlist (Paid) (Unified Analytics) | The number of add to wishlist events that were recorded by your offline events data and attributed to your adverts. |
Facebook Offline Conversion Add To Wishlist Value (Paid) (Unified Analytics) | The total value returned from add to wishlist (offline conversion) conversions. |
Facebook Offline Conversion Complete Registration (Paid) (Unified Analytics) | The number of complete registrations that were recorded by your offline events data and attributed to your adverts. |
Facebook Offline Conversion Complete Registration Value (Paid) (Unified Analytics) | The total value returned from complete registration (offline conversion) conversions. |
Facebook Offline Conversion Initiate Checkout (Paid) (Unified Analytics) | The number of initiate checkout events that were recorded by your offline events data and attributed to your adverts. |
Facebook Offline Conversion Initiate Checkout Value (Paid) (Unified Analytics) | The total value returned from initiate checkouts (offline conversion) conversions. |
Facebook Offline Conversion Leads (Paid) (Unified Analytics) | The number of leads that were recorded by your offline events data and attributed to your adverts. |
Facebook Offline Conversion Leads Value (Paid) (Unified Analytics) | The total value returned from leads (offline conversion) conversions. |
Facebook Offline Conversion Other (Paid) (Unified Analytics) | The number of other events that were recorded by your offline events data and attributed to your adverts. |
Facebook Offline Conversion Other Value (Paid) (Unified Analytics) | The total value returned from other (offline conversion) conversions. |
Facebook Offline Conversion Purchase (Paid) (Unified Analytics) | The number of purchase events that were recorded by your offline events data and attributed to your adverts. |
Facebook Offline Conversion Purchase Value (Paid) (Unified Analytics) | The total value returned from purchase (offline conversion) conversions. |
Facebook Offline Conversion Search (Paid) (Unified Analytics) | The number of search events that were recorded by your offline events data and attributed to your adverts. |
Facebook Offline Conversion Search Value (Paid) (Unified Analytics) | The total value returned from search (offline conversion) conversions. |
Facebook Offline Conversion View Content (Paid) (Unified Analytics) | The number of view content events that were recorded by your offline events data and attributed to your adverts. |
Facebook Offline Conversion View Content Value (Paid) (Unified Analytics) | The total value returned from view content (offline conversion) conversions. |
Facebook Page Likes (Paid) (Unified Analytics) | The total number of likes on your page based on audience interests. |
Facebook Photo Views (Paid) (Unified Analytics) | The number of views of your photos as a result of your ad. |
Facebook Post Consumption Other Clicks (Total) (Unified Analytics) | the number of times people clicked anywhere in your posts without generating a story, by consumption type Other Click. |
Facebook Post Consumption Photo Views (Total) (Unified Analytics) | the number of times people clicked anywhere in your posts without generating a story, by consumption type Photo View. |
Facebook Post Consumption Video Plays (Total) (Unified Analytics) | the number of times people clicked on anywhere in your posts without generating a story, by consumption type Video Play. |
Facebook Post Consumptions Unique (Total) (Unified Analytics) | the number of people who clicked anywhere in your post without generating a story. |
Facebook Post Engagements (Paid) (Unified Analytics) | the number of times people have engaged with your posts through likes, comments and shares and more. |
Facebook Post Negative FeedBack (Total) (Unified Analytics) | the number of times people took a negative action in your post. |
Facebook Post Paid Impressions (Paid) (Unified Analytics) | the number of impressions for your Page post in an Ad or Sponsored Story. |
Facebook Post Saves (Paid) (Unified Analytics) | Total number of unique accounts that have saved the media object, applicable only for business profiles. |
Facebook Post Story Angry Reactions (Total) (Unified Analytics) | The number of stories created about your Page post, by action type Angry. |
Facebook Post Story Haha Reactions (Total) (Unified Analytics) | The number of stories created about your Page post, by action type Haha. |
Facebook Post Story Love Reactions (Total) (Unified Analytics) | The number of stories created about your Page post, by action type Love. |
Facebook Post Story Sad Reactions (Total) (Unified Analytics) | The number of stories created about your Page post, by action type Sad. |
Facebook Post Story Wow Reactions (Total)) (Unified Analytics) | The number of stories created about your Page post, by action type Wow. |
Facebook Post Stream Comments (Total) (Unified Analytics) | The number of Comments on a Facebook post. This is a unique metric for Facebook that corresponds to "Post Comments." |
Facebook Post Viral Reach (Total Viral) (Unified Analytics) | the number of people who saw your page post in a story from a friend. |
Facebook Reactions (Paid) (Unified Analytics) | The number of reactions on your ads. |
Facebook Sad Reactions (Paid) (Unified Analytics) | The number of ‘sad’ reactions on your ads. |
Facebook Total Video Organic Views (Viewed for 95% or complete) (Organic) (Unified Analytics) | Number of times your video was viewed to 95% of its length without any paid promotion. |
Facebook Video Average Time Viewed (Total) (Unified Analytics) | the average length of time people spent viewing your video. |
Facebook Video Clicked-to-Play Views (People clicked to play & viewed it for 3 seconds or more) (Total) (Unified Analytics) | The number of times a video starts, after a person has clicked to play it, on a click-to-play video, and viewed it for 3 seconds or more. |
Facebook Video Length (Total) (Unified Analytics) | the duration of your video. |
Facebook Video Organic Views (Viewed 95% to Video Length) (Organic) (Unified Analytics) | The number of times your video was organically viewed from the beginning to 95% of its length without any paid promotion. |
Facebook Video Organic Views (Viewed it for 10 seconds or more) (Organic) (Unified Analytics) | Number of times your video was viewed for 10 seconds or viewed to the end without any paid promotion. |
Facebook Video Paid Views (Viewed 95% to Video Length) (Paid) (Unified Analytics) | The number of times your video was organically viewed from the beginning to 95% of its length. |
Facebook Video Paid Views (Viewed for 3 seconds or more) (Paid) (Unified Analytics) | The number of times your video was viewed via paid impression for 3 seconds or more. |
Facebook Video Paid Views (Viewed it for 10 seconds or more) (Paid) (Unified Analytics) | Number of times your video was viewed for 10 seconds or viewed to the end. |
Facebook Video Plays to 25% (Paid) (Unified Analytics) | The number of times your video was viewed to 25%. |
Facebook Video Plays to 50% (Paid) (Unified Analytics) | The number of times your video was viewed to 50%. |
Facebook Video Plays to 75% (Paid) (Unified Analytics) | The number of times your video was viewed to 75%. |
Facebook Video Total View Time (Total) (Unified Analytics) | The total number of milliseconds your video was watched, including replays and views less than 3 seconds. Returns 0 for reshared videos. |
Facebook Video Views (Paid) (Unified Analytics) | the number of times your video was viewed for 3 seconds or more. |
Facebook Video Views (Viewed for 30 seconds or more) (Total) (Unified Analytics) | the number of times your video was viewed for 30 seconds or more. |
Facebook Wow Reactions (Paid) (Unified Analytics) | The number of reactions by action type Wow. |
Google Conversions (Paid) (Unified Analytics) | A conversion happens when someone clicks your ad and then takes an action that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone. |
Google Engagements (Paid) (Unified Analytics) | When someone expands your Lightbox ad, it's counted in this column. |
Google Video View Rate (Paid) (Unified Analytics) | The number of views or engagements your video ad receives divided by the number of times your ad is shown (video and thumbnail impressions). |
Google Video Views (Paid) (Unified Analytics) | The number of times people watched or engaged with your video. For TrueView video ads, the number of views also counts towards your public YouTube account. |
Impressions (Paid) (Unified Analytics) | The number of times people were shown your ad. |
Instagram Business Post Engagement (Organic) (Unified Analytics) | Total number of likes, comments and saves on the media object, applicable only for business profiles. |
Instagram Page (Unified Analytics) | Breakdown data by Instagram Page. |
Is Auto Imported (Unified Analytics) | Indicates that the Outbond Post was originally published natively on the channel and then auto-imported into Sprinklr. |
Is Dark Post (Unified Analytics) | Indicates whether the Post was a Dark Post. |
Is Deleted Post (Unified Analytics) | Indicates whether the Post was deleted from the social network. |
Is IG Reel (Unified Analytics) | This dimension indicates if the outbound post is a reel or not. |
Is Post Part Of Album (Unified Analytics) | This dimension is used to determine if a photo post is part of an Album. |
Is Post Part Of Multi Photo (Unified Analytics) | This dimension is used to determine if a photo post is part of an Multi Photo or not. |
Is Promoted Twitter Handle (Unified Analytics) | Indicates whether the Tweet was a Dark Tweet. |
Is Sponsored Post (Unified Analytics) | Indicates whether a Post is sponsored or not. For Facebook If Facebook Post Impressions Paid is greater than zero, this will be True. |
Is Targeted (Unified Analytics) | Indicates whether a post was targeted. |
Key Objective (Unified Analytics) | Breakdown by Key Objective. |
LinkedIn Company Post Organic Likes (Organic) (Unified Analytics) | This is the number of Like Reactions on a Linkedin Company page status post. |
LinkedIn Landing Page Clicks (Paid) (Unified Analytics) | The count of clicks which take the user to the creative landing page. |
LinkedIn Total Engagements (Paid) (Unified Analytics) | The count of all user interactions with the ad unit. |
LinkedIn Video Views (Paid) (Unified Analytics) | 2 or more seconds of playback while the video is atleast 50% on screen, or a click on the CTA, whichever comes first. |
Linkedin Follows (Paid) (Unified Analytics) | The count of follows. Sponsored Updates only. |
Linkedin Link Clicks (Paid) (Unified Analytics) | The count of clicks on any links (anchor tags) that were included in the body of the Sponsored Messaging ad. Sponsored Messaging ads only. |
Linkedin Other Engagements (Paid) (Unified Analytics) | The count of user interactions with the ad unit that do not fit into any other more specific category. |
Message Type (Unified Analytics) | The specific type of message based on the social network. |
Number Of Rows (Unified Analytics) | Number of Records Matching the Filters Applied. |
On-Facebook Leads (Paid) (Unified Analytics) | The total value of the Leads generated on Facebook as a result of your ads. |
Paid Initiative Lifetime Facebook Avg. % of Video Viewed(Paid) (Unified Analytics) | The average percentage of your video that people viewed. This is the total video watch percentage for your video divided by the total number of times your video was played. |
Pinterest App Installs (Paid) (Unified Analytics) | Total number of app installs. |
Pinterest App Installs Clicks (Paid) (Unified Analytics) | This metric has been deprecated by Pinterest. Metrics data will be available in Sprinklr till the last date metrics was available. |
Pinterest App Installs Engagement (Paid) (Unified Analytics) | This metric has been deprecated by Pinterest. Metrics data will be available in Sprinklr till the last date metrics was available. |
Pinterest App Installs Views (Paid) (Unified Analytics) | This metric has been deprecated by Pinterest. Metrics data will be available in Sprinklr till the last date metrics was available. |
Pinterest Board Collaborators (Total) (Unified Analytics) | The number of collaborators on the shared Pinterest Board(s). |
Pinterest Board Followers (Total) (Unified Analytics) | The number of followers of the Pinterest Board(s). |
Pinterest Board Name (Unified Analytics) | The name of the Pinterest Board. |
Pinterest Board Pins (Total) (Unified Analytics) | The number of pins on the Pinterest Board(s). |
Pinterest Earned App Installs Clicks (Paid) (Unified Analytics) | This metric has been deprecated by Pinterest. Metrics data will be available in Sprinklr till the last date metrics was available. |
Pinterest Earned App Installs Engagement (Paid) (Unified Analytics) | This metric has been deprecated by Pinterest. Metrics data will be available in Sprinklr till the last date metrics was available. |
Pinterest Earned App Installs Views (Paid) (Unified Analytics) | This metric has been deprecated by Pinterest. Metrics data will be available in Sprinklr till the last date metrics was available. |
Pinterest Earned Engagement (Paid) (Unified Analytics) | Earned actions taken from saves of your Promoted pins including saves, closeups, clicks and swipes. |
Pinterest Earned Impressions (Paid) (Unified Analytics) | Earned impressions (from saves of your promoted pins). |
Pinterest Earned MRC Video Views (Paid) (Unified Analytics) | All 2-sec continous views while 50% in view, including earned video views. |
Pinterest Earned Outbound Clicks (Paid) (Unified Analytics) | Total Earned Click actions on your pin that takes a Pinner to a destination off Pinterest. |
Pinterest Earned Pin Clicks (Paid) (Unified Analytics) | Total number of times pinner has tapped on your Earned Pin in-grid, which may lead to content on or off of Pinterest. |
Pinterest Earned Saves (Paid) (Unified Analytics) | Earned saves (from saves of your promoted pins). |
Pinterest Earned Video View Average Watch Time In Seconds (Paid) (Unified Analytics) | Averaged across all videos that begin playback, includes seeks and loops. Start time triggered when video begins playback. |
Pinterest Earned Video Watches At 100 Percent (Paid) (Unified Analytics) | Number of times a video reaches 100% of its length, includes skipping to this point. |
Pinterest Earned Video Watches At 25 Percent (Paid) (Unified Analytics) | Number of times a video reaches 25% of its length, includes skipping to this point. |
Pinterest Earned Video Watches At 50 Percent (Paid) (Unified Analytics) | Number of times a video reaches 50% of its length, includes skipping to this point. |
Pinterest Earned Video Watches At 75 Percent (Paid) (Unified Analytics) | Number of times a video reaches 75% of its length, includes skipping to this point. |
Pinterest Earned Video Watches At 95 Percent (Paid) (Unified Analytics) | Number of times a video reaches 95% of its length, includes skipping to this point. |
Pinterest Engagement (Paid) (Unified Analytics) | Total number of actions (paid and earned) taken on your pin including saves, closeups, clicks and swipes. |
Pinterest Outbound Clicks (Paid) (Unified Analytics) | Total Paid and Earned Click actions on your pin that takes a Pinner to a destination off Pinterest. |
Pinterest Paid App Installs Clicks (Paid) (Unified Analytics) | The number of click done for the App. |
Pinterest Paid App Installs Views (Paid) (Unified Analytics) | Total number of app installs resulting from views of your ads, including earned. |
Pinterest Paid Engagement (Paid) (Unified Analytics) | Total number of actions (paid and earned) taken on your pin including saves, closeups, clicks and swipes. |
Pinterest Paid Impressions (Paid) (Unified Analytics) | Total number of paid impressions. |
Pinterest Paid MRC Video Views (Paid) (Unified Analytics) | All 2-sec continous views while 50% in view, including earned video views. |
Pinterest Paid Outbound Clicks (Paid) (Unified Analytics) | Total Earned Click actions on your pin that takes a Pinner to a destination off Pinterest. |
Pinterest Paid Pin Clicks (Paid) (Unified Analytics) | Total number of times pinner has tapped on your Earned Pin in-grid, which may lead to content on or off of Pinterest. |
Pinterest Paid Saves (Unified Analytics) | Paid saves of your promoted pins. |
Pinterest Paid Video View Average Watch Time In Seconds (Paid) (Unified Analytics) | Averaged across all videos that begin playback, includes seeks and loops. Start time triggered when video begins playback. |
Pinterest Paid Video Watches At 100 Percent (Paid) (Unified Analytics) | Number of times a video reaches 100% of its length, includes skipping to this point. |
Pinterest Paid Video Watches At 25 Percent (Paid) (Unified Analytics) | Number of times a video reaches 25% of its length, includes skipping to this point. |
Pinterest Paid Video Watches At 50 Percent (Paid) (Unified Analytics) | Number of times a video reaches 50% of its length, includes skipping to this point. |
Pinterest Paid Video Watches At 75 Percent (Paid) (Unified Analytics) | Number of times a video reaches 75% of its length, includes skipping to this point. |
Pinterest Paid Video Watches At 95 Percent (Paid) (Unified Analytics) | Number of times a video reaches 95% of its length, includes skipping to this point. |
Pinterest Pin Clicks (Paid) (Unified Analytics) | Total number of times pinner has tapped on your Earned Pin in-grid, which may lead to content on or off of Pinterest. |
Pinterest Pin Comments (Organic) (Unified Analytics) | The number of comments on a Pinterest Pin. |
Pinterest Pin Last 90 days Closeups (Organic) (Unified Analytics) | This metric has been deprecated by Pinterest. Metrics data will be available in Sprinklr till the last date metrics was available. |
Pinterest Pin Last 90 days Impressions (Organic) (Unified Analytics) | This metric has been deprecated by Pinterest. Metrics data will be available in Sprinklr till the last date metrics was available. |
Pinterest Pin Last 90 days Outbound Clicks (Organic) (Unified Analytics) | This metric has been deprecated by Pinterest. Metrics data will be available in Sprinklr till the last date metrics was available. |
Pinterest Pin Last 90 days Pin Clicks (Organic) (Unified Analytics) | This metric has been deprecated by Pinterest. Metrics data will be available in Sprinklr till the last date metrics was available. |
Pinterest Pin Last 90 days Video Views (Organic) (Unified Analytics) | This metric has been deprecated by Pinterest. Metrics data will be available in Sprinklr till the last date metrics was available. |
Pinterest Pin Last 90 days Video Watch Time in milliseconds(Organic) (Unified Analytics) | This metric has been deprecated by Pinterest. Metrics data will be available in Sprinklr till the last date metrics was available. |
Pinterest Pin Likes (Organic) (Unified Analytics) | Total number of times pinner has tapped on your Pin in-grid, which may lead to content on or off of Pinterest. |
Pinterest Pin Repins (Organic) (Unified Analytics) | The number of repins on a Pinterest Pin. |
Pinterest Pin Saves (Organic) (Unified Analytics) | This metric gives an aggregated count of repins. |
Pinterest Saves (Paid) (Unified Analytics) | Total saves of your promoted pins. |
Pinterest Total Conversion (Paid) (Unified Analytics) | Total number of conversions for all event types using the Pinterest Tag integration after an ad interaction. |
Pinterest Total MRC Video Views (Paid) (Unified Analytics) | All 2-sec continous views while 50% in view, including earned video views. |
Snapchat Android Installs (Paid) (Unified Analytics) | Number of times your app was installed on android. |
Snapchat Attachment Quartile 1 (Paid) (Unified Analytics) | The number of long form video views watched to 25%. |
Snapchat Attachment Quartile 2 (Paid) (Unified Analytics) | The number of long form video views watched to 50%. |
Snapchat Attachment Quartile 3 (Paid) (Unified Analytics) | The number of long form video views watched to 75%. |
Snapchat Attachment View Completion (Paid) (Unified Analytics) | The number of long form video views watched to completion. |
Snapchat Avg Screen Time (Paid) (Unified Analytics) | Average Top Snap view time across all impressions (any snap ad type). |
Snapchat Avg View Time (Paid) (Unified Analytics) | Average Top Snap view time per User Reached (any snap ad type). |
Snapchat Ios Installs (Paid) (Unified Analytics) | Number of times your app was installed on iOS. |
Snapchat Quartile 1 (Paid) (Unified Analytics) | Video views to 25% (All Snap Ads). |
Snapchat Quartile 2 (Paid) (Unified Analytics) | Video views to 50% (All Snap Ads). |
Snapchat Quartile 3 (Paid) (Unified Analytics) | Video views to 75% (All Snap Ads). |
Snapchat Saves (Paid) (Unified Analytics) | The number of times your ad was saved to Memories or Camera Roll. |
Snapchat Screen Time (Paid) (Unified Analytics) | Total Time Spent on top Snap Ad (milliseconds). |
Snapchat Shares (Paid) (Unified Analytics) | The number of times your ad was shared, via Chat or Stories. |
Snapchat Swipes (Paid) (Unified Analytics) | The number of times your Ad was swiped up on or the CTA was tapped to view the attachment below. |
Snapchat Total Installs (Paid) (Unified Analytics) | No of times your app was installed. |
Snapchat Video Views (Paid) (Unified Analytics) | The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap. |
Snapchat View Completion (Paid) (Unified Analytics) | Video Views to completion. |
Snapchat View Time (Paid) (Unified Analytics) | Total Time Spent on top Snap Ad (milliseconds). |
Spent (AUD) (Paid) (Unified Analytics) | Total amount you've spent so far in Australian Dollar. |
Spent (CAD) (Paid) (Unified Analytics) | Total amount you've spent so far in Canadian Dollar. |
Spent (CHF) (Paid) (Unified Analytics) | Total amount you've spent so far in Swiss Franc currency. |
Spent (CNY) (Paid) (Unified Analytics) | Total amount you've spent so far in Chinese Yuan currency. |
Spent (CZK) (Paid) (Unified Analytics) | Total amount you've spent so far in Czech Republic Koruna. |
Spent (DKK) (Paid) (Unified Analytics) | Total amount you've spent so far in danish krone currency. |
Spent (EUR) (Paid) (Unified Analytics) | Total amount you've spent so far in Euro currency. |
Spent (GBP) (Paid) (Unified Analytics) | Total amount you've spent so far in British Pound currency. |
Spent (INR) (Paid) (Unified Analytics) | Total amount you've spent so far in Indian Rupee currency. |
Spent (JPY) (Paid) (Unified Analytics) | Total amount you've spent so far in Japanese Yen. |
Spent (NOK) (Paid) (Unified Analytics) | Total amount you've spent so far in Norwegian Krone currency. |
Spent (NZD) (Paid) (Unified Analytics) | The total amount you've spent so far in NewZealand Dollar. |
Spent (PLN) (Paid) (Unified Analytics) | Total amount you've spent so far in Polish Zloty currency. |
Spent (RUB) (Paid) (Unified Analytics) | Total amount you've spent so far in Russian Ruble currency. |
Spent (SEK) (Paid) (Unified Analytics) | Total amount you've spent so far in Swedish Krona currency. |
Spent (TRY) (Paid) (Unified Analytics) | Total amount you've spent so far in Turkish Lira currency. |
Total Engagements (Unified Analytics) | Total number of likes including reactions, comments and shares across social networks. |
Twitter App Install Attempts (Organic) (Unified Analytics) | A count of how many times an App Install event has occurred from the Tweet. |
Twitter App Opens (Organic) (Unified Analytics) | A count of how many times an App Open event has occurred from the Tweet. |
Twitter Detail Expands (Organic) (Unified Analytics) | A count of how many times the Tweet has been clicked to see more details. |
Twitter Email Tweet (Organic) (Unified Analytics) | A count of how many times the Tweet has been shared via email. |
Twitter Engagements (Paid) (Unified Analytics) | The number of times your post is shown to users, including earned for a particular account. |
Twitter Hashtag Clicks (Organic) (Unified Analytics) | A count of how many times a hashtag in the Tweet has been clicked. |
Twitter Media Clicks (Organic) (Unified Analytics) | A count of how many times media such as an image or video in the Tweet has been clicked. |
Twitter Media Engagements (Organic) (Unified Analytics) | This includes the number of clicks on your media across videos, vines, gifs and images. |
Twitter Media Views (Organic) (Unified Analytics) | This includes all views (autoplay and click) of your media counted across videos, vines, gifs and images. |
Twitter Organic Quote Tweets (Engagement) (Organic) (Unified Analytics) | A count of how many times the Tweet was quoted (Retweet with comment). |
Twitter Paid Detail Expands (Unified Analytics) | A count of how many times the Tweet has been clicked to see more details. |
Twitter Permalink Clicks (Organic) (Unified Analytics) | A count of how many times the permalink to the Tweet (the individual web page dedicated to this Tweet) has been clicked. |
Twitter Post App Clicks (Paid) (Unified Analytics) | The amount of App Clicks on your post. This is calculated as the sum of Installs Attempts, Open Attempts, Timeline URL Clicks, and Search URL Clicks. |
Twitter Post Follows (Paid) (Unified Analytics) | The amount of times a user followed you directly from the Tweet. |
Twitter Post Likes (Paid) (Unified Analytics) | The number of Likes the post received. |
Twitter Post Likes (Total) (Unified Analytics) | Total number of Likes the post received. |
Twitter Post Link Clicks (Paid) (Unified Analytics) | The amount of clicks on a URL or Card in the Tweet divided by impressions. |
Twitter Post Media Engagements (Paid) (Unified Analytics) | Total number of clicks of media across Videos, Vines, GIFs, and Images. |
Twitter Post Organic App Clicks (Paid) (Unified Analytics) | The amount of App Clicks on your post. This is calculated as the sum of Installs Attempts, Open Attempts, Timeline URL Clicks, and Search URL Clicks. |
Twitter Post Organic Clicks (Paid) (Unified Analytics) | The amount of App Clicks on your post. This is calculated as the sum of Installs Attempts, Open Attempts, Timeline URL Clicks, and Search URL Clicks. |
Twitter Post Organic Engagement Rate (Paid) (Unified Analytics) | The number of engagements (clicks, retweets, replies, follows and likes) divided by the total number of impressions. |
Twitter Post Organic Engagements (Paid) (Unified Analytics) | Total number of times a user has interacted with a Tweet. This includes all clicks anywhere on the Tweet (including hashtags, links, avatar, username, and Tweet expansion), retweets, replies, follows, and likes. |
Twitter Post Organic Follows (Paid) (Unified Analytics) | The amount of times a user followed you directly from the Tweet. |
Twitter Post Organic Impressions (Paid) (Unified Analytics) | A count of how many times the Tweet has been viewed. |
Twitter Post Organic Likes (Paid) (Unified Analytics) | The number of items that your Twitter account has favorited. |
Twitter Post Organic Replies (Paid) (Unified Analytics) | The number of replies to your Twitter account. |
Twitter Post Organic Retweets (Paid) (Unified Analytics) | The number of retweets of your Twitter account. |
Twitter Post Organic Url Clicks (Paid) (Unified Analytics) | A count of how many times a URL in the Tweet has been clicked. |
Twitter Post Organic Video CTA Clicks (Paid) (Unified Analytics) | Total clicks on the call to action in the video player. |
Twitter Post Organic Video Content Starts (Paid) (Unified Analytics) | The number of people who started the video, regardless of how much of the video player is in view. |
Twitter Post Organic Video Total Views (Paid) (Unified Analytics) | Video views only count when your video is watched in 50% view for 2 seconds or more, or when a user clicks to expand/unmute your video. |
Twitter Post Organic Video Views 100% (Paid) (Unified Analytics) | A count of how many times 100% of a video in the Tweet was viewed. |
Twitter Post Organic Video Views 25% (Paid) (Unified Analytics) | A count of how many times 25% of a video in the Tweet was viewed. |
Twitter Post Organic Video Views 55% (Paid) (Unified Analytics) | A count of how many times 55% of a video in the Tweet was viewed. |
Twitter Post Organic Video Views 75% (Paid) (Unified Analytics) | A count of how many times 75% of a video in the Tweet was viewed. |
Twitter Post Replies (Paid) (Unified Analytics) | The number of replies that your Twitter post has received. |
Twitter Post Replies (Total) (Unified Analytics) | Total number of replies. |
Twitter Post Retweets (Paid) (Unified Analytics) | The number of retweets that your Twitter post has received. |
Twitter Post Retweets (Total) (Unified Analytics) | Total number of retweets on a post. |
Twitter Post Video 3s/100 Percent Views (Paid) (Unified Analytics) | Total number of video views based on a view of 100% in-view on a user's device and watched for at least 3 seconds. |
Twitter Post Video Total Views (Paid) (Unified Analytics) | Total number of video views as a result of your post. |
Twitter Post Video Views 100% (Paid) (Unified Analytics) | A count of how many times 100% of a video in the Tweet was viewed. |
Twitter Post Video Views 25% (In-stream views for Pre-roll)(Paid) (Unified Analytics) | A count of how many times 25% of a video in the Tweet was viewed. |
Twitter Post Video Views 50% (In-stream views for Pre-roll)(Paid) (Unified Analytics) | A count of how many times 50% of a video in the Tweet was viewed. |
Twitter Post Video Views 75% (In-stream views for Pre-roll)(Paid) (Unified Analytics) | A count of how many times 75% of a video in the Tweet was viewed. |
Twitter Profile Clicks (Organic) (Unified Analytics) | A count of how many times the User (Tweet author) has had their profile clicked from this Tweet. |
Twitter Promoted Users Posts (Unified Analytics) | undefined |
Twitter Total Engagements (Total) (Unified Analytics) | A count of the number of times a user has interacted with the Tweet. This value is provided by Twitter API and is not equal to sum of individual Twitter metrics. |
Twitter Un-quote Tweets (Unified Analytics) | A quote of the Tweet was deleted. |
Twitter User Follows (Organic) (Unified Analytics) | A count of how many times the User (Tweet author) has been followed from this Tweet. |
Twitter Video Total Views (Paid) (Unified Analytics) | Total number of video views as a result of your post. |
Twitter Video Viewed 100% (Organic) (Unified Analytics) | A count of how many times 100% of a video in the Tweet was viewed. |
Twitter Video Viewed 25% (Organic) (Unified Analytics) | A count of how many times 25% of a video in the Tweet was viewed. |
Twitter Video Viewed 50% (Organic) (Unified Analytics) | A count of how many times 50% of a video in the Tweet was viewed. |
Twitter Video Viewed 75% (Organic) (Unified Analytics) | A count of how many times 75% of a video in the Tweet was viewed. |
Twitter Video Viewed 95% (Organic) (Unified Analytics) | A count of how many times 95% of a video in the Tweet was viewed. |
Twitter Video Views (Insights) (Total) (Unified Analytics) | A video in the Tweet was viewed. This metric corresponds to Twitter's viewing standard of 100% of the video rendered and viewed for at least three seconds. |
Twitter Video Views 100% (Paid) (Unified Analytics) | Total number of videos viewed until 100% completion as a result of your post. |
Twitter Video Views 15s (Paid) (Unified Analytics) | Total number of videos viewed until 15% completion as a result of your post. |
Twitter Video Views 25% (Paid) (Unified Analytics) | Total number of videos viewed until 25% completion as a result of your post. |
Twitter Video Views 50% (Paid) (Unified Analytics) | Total number of videos viewed until 50% completion as a result of your post. |
Twitter Video Views 6s (Paid) (Unified Analytics) | The number of times your video played for at least 6 seconds, or completely played. Replays will not be counted. |
Twitter Video Views 75% (Paid) (Unified Analytics) | Total number of videos viewed until 75% completion as a result of your post. |
Unified Campaign Id (Unified Analytics) | Unique ID of your unified campaign. |
Volume of Ad Posts (Unified Analytics) | Total number of ad posts. |
YouTube Paid Views (Paid) (Unified Analytics) | The number of times that a video was viewed. |
Youtube Video Ad Impressions (Paid) (Unified Analytics) | The number of verified ad impressions served. |
Youtube Video Average View Duration (Total) (Unified Analytics) | The average length, in seconds, of video playbacks. |
Youtube Video Average View Percentage (Total) (Unified Analytics) | The average percentage of a video watched during a video playback. |
Youtube Video Comments (Total) (Unified Analytics) | The number of comments on your youtube ad. |
Youtube Video Dislikes (Total) (Unified Analytics) | The number of times that users indicated that they disliked a video by giving it a negative rating. |
Youtube Video Estimated Minutes Watched (Total) (Unified Analytics) | The number of minutes that users watched videos for the specified channel, content owner, or video. |
Youtube Video Likes (Total) (Unified Analytics) | The number of times that users indicated that they liked a video by giving it a positive rating. |
Youtube Video Shares (Total) (Unified Analytics) | The number of times that users shared a video through the Share button. |
Youtube Video Views (Total) (Unified Analytics) | The number of times your youtube ad has been viewed. |