When you use an Image Template in a Dynamic Product Ad, the template is linked to a product feed or catalog, and the content of the template is dynamically updated for each Ad. For regular Ads, however, you need to manually update the images for each ad creative, which becomes a tedious process. For example, in sports betting industries, brands need to manually update the ads that have Betting Odds shown in them as it keeps updating frequently.

In Sprinklr, you can use Dynamic Image Templates to update regular static (non-dynamic) ads via Bulk Import and generate new images for each ad creative. On leveraging Image Templates, you can address multiple use cases such as adjusting the text, price, or logo in your image without having to manually edit the creative.

Before You Begin

Ensure that you have set up the Dynamic Image Template before updating the details in your bulk import spreadsheet.

To Update non-DPA Ads using Image Templates

1. Click the New Tab icon. Under the Advertising tab within Social Marketing, click Ads Manager within Analyze.

2. On the Ads Manager window, select the Ad(s) to be updated by checking the boxes alongside each ad.

3. Hover over the Options icon in the top-right corner and select Export.

4. On the Export Settings window, select Bulk Import Templates under Select Columns in Export Data Form.

5. From the Select the Bulk Import use-case for which you want the columns to be exported drop-down menu, select Modify the existing campaigns.
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6. Click Add Custom Columns. On the Export Column Template window, click Ad from the left-hand pane and select the columns given below.

• Dynamic Image Template Id

• Image URL

• Story Id

• Dynamic Image Placeholders

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7. Once done, click Select Columns in the bottom-right corner.

8. Click Export from the bottom to initiate the export.

9. In the exported sheet, update the columns of the template. For more information, see Column Description. Click here to preview a sample template.​

10. Save the template in your system after the bulk import spreadsheet is updated.

11. Import the sheet back into Sprinklr.

Column Description