Facebook allows you to categorize your campaigns into a Special Ad Category that best describes your ad. In Sprinklr, you can create a Special Ad Audience to reach new people specifically when your campaign is about Credit, Employment, or Housing.

A Special Ad Custom Audience is similar to a Lookalike Audience because it uses the similarities of people from online behavior within your source to form a new audience. However, the audience is adjusted to comply with the targeting restrictions associated with your campaign's chosen Special Ad Category. It will not use information such as age and gender, or certain demographics, behaviors, or interests.

To Create a Special Ad Custom Audience

1. Click the New Tab icon  Under the Sprinklr Marketing (Ads) tab, click Audience Manager within Plan.

2. On the Audience Manager window, click Create Audience in the top-right corner and select Create Special Ad Custom Audience.

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3. On the Create Special Ad Custom Audience window, select Facebook from the Select channel for audience creation drop-down.

4. Select an ad Account for the channel from the drop-down.

5. Provide an Audience Name or Use a Naming Convention and add an optional Description for your Special Ad audience.

6. In the Targeting Details section, select the targeting details. For more information, see Special Ad Audience — Field Description.

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7. Select the custom fields as desired within the Custom Properties section.

8. Add Visibility and Permissions.

• Visible in all workspaces - Check the box to make the audience visible in all the workspaces of your environment or select the particular Workspaces/Workspace Groups from the Workspace drop-down menu.

• View Globally - Check the box to make the audience visible to all the users and user groups of your environment or select the particular Users/User Groups from the Users / Users Groups drop-down menu.

• Edit Globally - Check the box to allow all the users and user groups of your environment to edit the audience or select the particular Users/User Groups from the Users / Users Groups drop-down menu.

9. Click Save in the bottom right corner. You can now use this audience in the campaign creation workflow. For more information, see Compose Facebook And Instagram Ads.

To Update a Special Ad Custom Audience

You can also update your Special Ad Custom Audience from the Audience Manager. For more information on the available actions, see Actions in Audience Manager.

Descriptions of Special Ad Audience fields